Senior Marketing Campaign Manager, IANS Research
2+ days a week in office (Government Center, Boston)
Information security insights & CISO guidance
Be an early applicant
Information security insights & CISO guidance
201-500 employees
Be an early applicant
2+ days a week in office (Government Center, Boston)
201-500 employees
Company mission
To provide experience-based security insights for Chief Information Security Officers and their teams.
Role
Who you are
- The ideal candidate will have a strong background in marketing strategy, marketing analytics, campaign planning, and execution across channels, including digital, social media, email, and traditional marketing channels
- Bachelor’s degree in marketing or related field
- 7 years + experience in marketing campaign management or related roles
- Experience of SFDC, Pardot, Hubspot, ZoomInfo Marketing & Tableau helpful
- Strong strategic thinking and analytical skills with the ability to translate data insights into actionable marketing strategies
- Excellent communication skills with the ability to collaborate effectively and empathetically with cross-functional teams
- Demonstrated creativity and a passion for developing innovative marketing campaigns that resonate with target audiences
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
- Cybersecurity experience preferred
What the job involves
- The Senior Marketing Campaign Manager will be an innovative, agile marketer with strong analytical skills, accountable for the development, implementation, management, and measurement of strategic marketing campaigns that drive brand awareness, engagement, and revenue growth
- Develop comprehensive marketing campaign strategies aligned with company objectives and target audience insights
- Collaborate with cross-functional teams including marketing leadership, the research team and sales enablement to define campaign goals, messaging, channels, and creative assets
- Create detailed campaign plans outlining timelines, budgets, and key performance indicators (KPIs)
- Create and maintain a campaign content calendar
- Project manage the execution of multiple concurrent marketing campaigns, ensuring all elements are delivered on time and to budget
- Ability to influence & work empathetically with all levels of the organization, including stakeholders and contributors outside the marketing team, to deliver programs to deadlines
- Coordinate with internal and external stakeholders to execute campaign tactics across multiple channels
- Monitor campaign performance and analyze data to optimize tactics and maximize ROI
- Budget management, ensuring all campaigns are delivered to plan
- Work closely with the content team and research team to coordinate the development of compelling campaign assets, including copy, graphics, videos, and other multimedia content
- Ensure all creative elements align with campaign objectives and brand guidelines
- Develop briefs for the digital team to deliver digital marketing initiatives in support of the campaigns
- Partner with the social media team to develop and implement social media strategies to drive engagement, increase followers, and enhance brand visibility
- Partner with the email marketing manager to plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis
- Create data visualizations to show campaign performance
- Undertake regular campaign reporting against key metrics
- Monitor campaign performance and conduct ongoing analysis to optimize tactics, messaging, and targeting
- Provide reports on the outcomes of marketing campaigns, including key performance metrics such as channel performance, engagement, conversion rates, and ROI
- Analyze campaign data to identify trends, insights, and areas for improvement
- Provide strategic recommendations based on the analysis to optimize future campaigns and drive continuous improvement in marketing performance
Our take
Amidst the escalating threats and regulatory demands in the cybersecurity sector, Chief Information Security Officers (CISOs) face a daunting array of challenges. IANS steps in as a trusted ally, offering tailored solutions to address these pressing issues.
Through its practitioner-led model and collaboration with seasoned experts, IANS provides independent research, advisory services and a community platform. It provides CISOs with subscription-based support content, professional development opportunities and consulting services, enabling them to navigate the complex cybersecurity landscape with confidence.
With a strategic investment from the Apax Digital Funds, IANS is poised for accelerated growth and innovation. This partnership will fuel product development, expand the company's value proposition and enhance its go-to-market strategies, solidifying its position as the leader in the InfoSec decision support space.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company benefits
- 401(k) Program
- Employee Recognition
- Health Coverage
- Pre-Taxed Benefits
- Volunteer Opportunities
- Work/Life Balance
Company HQ
Downtown, Boston, MA
Leadership
Phil Gardner
(Founder & CEO)Founded IANS in 2001 and has served as the CEO ever since. Prior to this, they founded Provant where they served as the Vice President. They also worked as an Associate at McKinsey & Company.
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