Principal Product Marketing Manager, Docker
$164.8-206k
+ Offers Equity
More information about location
App development platform
Be an early applicant
App development platform
501-1000 employees
Be an early applicant
$164.8-206k
+ Offers Equity
More information about location
501-1000 employees
Company mission
To increase the time developers spend on innovation, and decrease the time they spend on everything else.
Role
Who you are
- 10+ years in product marketing, with at least 4+ years in cloud infrastructure, developer platforms, or related technical domains
- Proven track record of leading successful GTM efforts for complex cloud-native or SaaS products
- Strong technical acumen; ability to deeply understand and explain cloud architecture, containers, serverless, CI/CD, and modern developer workflows
- Deep understanding of serverless runtimes and execution models, such as AWS Lambda, Azure Functions, Amazon Elastic Container Service (Amazon ECS), Cloud Run or other open-source alternatives (container-based serverless)
- Experience marketing serverless platforms, FaaS tools, or developer workflows built on event-driven or ephemeral compute architectures
- Ability to translate the value of serverless architectures to both technical and executive audiences, and shape messaging around scalability, efficiency, and developer productivity
- Excellent writing and storytelling skills with a talent for simplifying technical concepts
- Experience working with product, sales, and customer success teams in a fast-paced, agile environment
- Strategic thinker with strong analytical and problem-solving skills
- Exceptional collaboration, communication, and presentation abilities
- Strategic storyteller: You translate technical concepts into narratives that resonate with developers and drive adoption
- Positioning pro: You create differentiation that sticks by tying product capabilities directly to developer jobs-to-be-done
- Customer-obsessed: You focus on pain points and outcomes to create value that matters
- Cross-functional collaborator: You build strong relationships across product, engineering, marketing, and sales
- Data-driven: You make decisions grounded in market data, customer feedback, and performance analytics
- Bias for action: You ship, learn, and iterate quickly
What the job involves
- We’re looking for a visionary Principal Product Marketing Manager, Serverless to lead the go-to-market (GTM) strategy for our cloud product portfolio
- This highly strategic role sits at the intersection of product, marketing, and sales, driving positioning, messaging, competitive differentiation, and product launches for our cloud solutions
- As a senior member of the Product Marketing team, you will shape how our serverless offerings are perceived in the market and adopted by enterprise customers
- GTM Strategy & Execution: Develop and execute comprehensive go-to-market strategies for cloud products and features, including launch planning, field enablement, and customer campaigns
- Positioning & Messaging: Craft compelling positioning and messaging that differentiates our cloud offerings in the market. Tailor messaging to different personas including developers, DevOps, platform engineers, and enterprise buyers
- Sales & Field Enablement: Create sales tools, playbooks, and training materials to empower field teams to engage effectively with prospects and customers. Lead enablement sessions and drive consistent messaging across all touchpoints
- Customer & Market Intelligence: Conduct market research, competitive analysis, and customer interviews to gather insights that inform marketing strategy, product development, and executive decisions
- Thought Leadership & Content Development: Collaborate with content teams to develop blogs, whitepapers, webinars, presentations, and analyst briefings that establish our brand as a cloud innovation leader
- Product Launches: Partner with product management and cross-functional teams to plan and execute high-impact product and feature launches. Ensure internal readiness and external awareness
- First 30 Days:
- Deeply understand the company’s mission, values, and brand narrative
- Review all current cloud offerings, product roadmaps, and positioning materials
- Familiarize yourself with key use cases, customer personas, and core product capabilities
- First 90 Days:
- Partner with Product Management on upcoming roadmap items that require GTM support
- Create a launch framework for new cloud features (or upcoming runtime milestones)
- Audit existing sales enablement content and identify key gaps
- First Year:
- Scale programs across global regions and partner ecosystems
- Set the stage for future product-category expansion
- Cloud and serverless thought leadership campaigns integrated into brand narrative
Our take
Docker supplies a hub and desktop solution to simplify the workflow of app development teams. Originally known for popularising the idea of containerising software, it saw itself outpaced by Kubernetes. However, the company has identified a problem with the growing complexity of containerisation, with some apps consisting of dozens or even hundreds of containers - which is what it now addresses.
Docker has had a difficult time in the recent past, with 2019 seeing it sell off its enterprise business, reduce its workforce by hundreds, and change its leadership team. As a well known brand and ecosystem for containerisation, however, it aims to lure developers back to its product as well as to take advantage of the growing global demand for app development.
Returning to focus on developers rather than large companies was certainly a gamble, but one that seems to have paid off. The company has returned to profitability and raised Series C funding in 2022, which is cited to fund hiring new talent, ramping up its business, and continuing to develop and refine its product. It's also embarked on a series of acquisitions to
Steph
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Mar 2022
$105m
SERIES C
Mar 2021
$23m
SERIES B
Total funding: $497.9m
Company benefits
- 100% company paid medical premiums for employees and dependents
- Flexible Time Off Policy
- “Whaleness” Days — At least 1 company wide day off per month
- Employer Paid Holidays
- Generous Maternity and Parental Leave
- Home Office Set Up Budget
- Monthly Technology Stipend
- Training Allowances
- Life and Disability Insurance
- Retirement Plans
- Virtual and In-Person Social Events
- Docker Swag
- Quarterly Hackathons
- Virtual Coffee with Co-Workers
Company HQ
China Basin, San Francisco, CA
Leadership
Scott Johnston
(CEO, not founder)Has been COO and CPO with Docker prior to CEO role. Before that was VP, Marketing & Product at Puppet and a Venture Partner at Alloy Ventures.
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