Demand Generation Manager, Agicap
€50-60k
Cash flow management platform
Job no longer available
Cash flow management platform
201-500 employees
Job no longer available
€50-60k
201-500 employees
Company mission
Agicap's mission is to help SMEs save time and manage their business more efficiently, ultimately enabling them to monitor developments in real time and make reliable forecasts.
Role
Who you are
- 5-7 years of performance marketing and/or customer acquisition in a high-growth B2B company, ideally Saas or scale-up
- Strong experience in managing and scaling demand generation campaigns and working very closely with sales teams
- You have a demonstrated ability to work and influence decision makers in a fast-paced, matrixed organization, with stakeholders across different markets
- Strong performance marketing skills : SEM, Paid Social, Data & attribution have no secrets for you
- Performance-maniac, growth marketing mindset and will to have an impact
- Excellent analytical skills: You are a data-driven person, you have a strong understanding of data analytic and you know how to be creative based on data insights. You’re an expert in measuring the impact of demand generation activities
- Advanced knowledge of how to analyze the complete user journey is a plus
- You thrive in an international environment, working in English with people from different backgrounds and cultures
What the job involves
- As part of the Online Acquisition team, you will be responsible for developing and implementing strategies to generate leads and revenue through Demand Generation, ABM and LeadGen initiatives
- Paid acquisition plays a big role in our company’s business and you’ll have the opportunity to have a direct impact on Agicap's growth
- Develop and execute demand generation and ABM strategies to drive qualified leads and grow revenue
- Define and adjust key audiences, create impactful ads and account-specific messaging that resonate with our buyer personas
- Work closely with local sales teams to ensure alignment on lead quality and follow-up processes
- Monitor campaign performance, analyze data, and optimize efforts to maximize engagement and conversion rates within target accounts
- Own and manage our existing Lead Generation campaigns on our paid channels (Search, Display, Social Ads, …). Build, deploy, run and iterate to maintain the best CAC Payback possible
- Work together with the Studio, Brand & Content Teams to develop high-quality creatives, with regular reporting on their performance
- Track and report on Lead, Demand & ABM campaign performance, including metrics such as account engagement, pipeline influence, and revenue impact
- Partner with the Lifecycle team to support a seamless cross-channel lead journey, leveraging targeted messaging and assets for a cohesive experience
Our take
Managing cash flow is essential for the financial health of a company, yet existing management methods are laborious. Many companies rely on manual data entry into spreadsheets and analysis, and this can result in missing key optimisation opportunities and expensive errors.
Agicap provides a cash flow management platform, allowing businesses to integrate their cash flow data directly into its platform to automate cash flow visualisation and analytics. The company also employs cash management specialists who assist clients in setting up a seamless cash flow management system, in addition to providing security advice to make sure that regulations are met and that data is encrypted.
Whilst the company does face competition from other automated cash flow management platforms, Agicap has demonstrated a cutting edge by providing clients with human cash flow advisors, preventing them from relying solely on software. Through this approach, the company ensures that its clients can set up a reliable and optimised cash flow management system, saving them from manual data entry time and expensive cash flow oversights. 2024 funding is being used to strengthen its leading position in Europe and expand into new territories.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2024
$48.3m
SERIES C
May 2021
$100m
SERIES B
Total funding: $168.7m
Company benefits
- Be part of a young, dynamic team with global team events in picturesque Lyon
- Benefit from an open feedback culture
- Have the opportunity to occasionally work remotely
- Be entitled to a monthly budget for benefits in kind for free use, as well as a daily lunch allowance
- Get state-of-the-art equipment, including MacBook Pro & iPhones
Company HQ
Le Bourg - Gare De Vaise, Lyon, France
Leadership
Sebastien Beyet
(Co-Founder & CEO)Experience as Strategy Analyst Intern for BNP Paribas, CIB Consulting in 2012. Senior Strategy Consultant for ARES & COMPANY from 2013 to 2016.
Lucas Bertola
(Co-Founder & CTO)Experience as Project Manager for Thales, Enedis, and Ecofip from 2013 to 2016.
Clément Mauguet
(Co-Founder & General Manager)Experience as Private Equity Analyst for Edmond de Rothschild (France) from 2013 to 2014. Strategy Consultant for ARES & COMPANY from 2014 to 2016.
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