Senior Product Marketing Manager, Aha!
$120-160k
+ Equity
Product development software
Job no longer available
Product development software
101-200 employees
Job no longer available
$120-160k
+ Equity
101-200 employees
Company mission
To help companies build lovable software.
Role
Who you are
- You have a track record of bringing innovative B2B SaaS products to market in highly competitive environments
- You know what it takes to drive interest and adoption in emerging categories and can think strategically about positioning and differentiation, all while executing fast with exceptional attention to detail
- A storyteller at heart, you love writing and are enthusiastic about honing your craft
- You are skilled at distilling concepts to their essence, quickly creating content that engages your audience, clearly communicates your point, and achieves results
- You also look toward data to inform your work
- You love being at the forefront of new technology
- You use AI every day and are excited about how it is reshaping product development
- You have not been this energized about a new technology since you started using your first smartphone
- Ultimately, you combine an entrepreneurial mindset with caring deeply about helping customers thrive — turning complex capabilities into compelling messaging that resonates with product builders
- Seven+ years of experience in product marketing at a high-growth B2B SaaS company
- Deep familiarity with the product development domain
- Strong history of delivering high-quality launches, campaigns, and content
- Proven success driving acquisition from awareness to trial conversion
- Enthusiasm for driving social conversations and participating in online debates
- Worked collaboratively with a product and broader marketing team
What the job involves
- As the Sr. Product Marketing Manager for Aha! Builder, you will help drive success for a fast-growing product in one of the most exciting areas of software today
- You will define positioning and messaging for Aha! Builder, clearly differentiating our solution in a rapidly evolving market
- Lead go-to-market activities for new Aha! Builder capabilities, including features that bring AI-assisted product creation to life
- Immerse yourself in the market, becoming an internal expert on the evolving ways modern product teams build software
- Partner closely with our PM/UX and Customer Success teams to drive product interest and adoption
- Become a power user of the product so you can communicate best practices with customers
- Create high-quality content for prospects and customers (blogs, videos for social media, website content, live trainings, and success stories)
- Share thought leadership content to expand online conversations
- Empower internal teams with the messaging and tools they need to confidently champion Aha! Builder
- If the Sr. Product Marketing Manager role sounds appealing, we would love to hear from you. (A real human reviews every application.)
- The Aha! marketing team is a highly collaborative group of experts across campaigns, content, creative, knowledge base, and product marketing disciplines. We work within North American time zones so we can easily meet live on video and achieve more together
- The product marketing group within the broader marketing team is responsible for communicating the unique value of our products and services. We own a broad range of programs — from managing weekly go-to-market launches to hosting live product trainings and producing tools that support our Customer Success team
- We work tirelessly to champion our products across different channels. We are deadline-driven and hold ourselves to exceptionally high standards. And we are always seeking to deepen our customer, marketing, and product understanding to showcase how our software helps teams succeed
- We do our planning and collaboration in Aha! Roadmaps and Aha! Teamwork. We are power users of our own software, often providing feedback and suggestions for improvements that are also shipped to customers. We use Slack and Zoom to communicate. (Email? Rarely.)
Our take
Product managers and company builders have been somewhat left out regarding the collaborative and visual tools normalised in most work areas. Seeing a gap in the market, Aha! was founded to help product builders create specialised product development software, empowering them to transition from discovery to delivery seamlessly.
Aha! offers a suite of product roadmap and marketing planning software, allowing teams to set strategies, capture customer ideas, create visual roadmaps, and manage marketing programs. Its suite includes Aha! Roadmaps, Aha! Builder, Aha! Discovery, Aha! Ideas, Aha! Whiteboards, Aha! Knowledge, Aha! Teams and Aha! Develop. It's Aha! Knowledge training programmes help product teams gain expertise and develop new templates for products.
Although one of the first movers in the product development software space, Aha! doesn't lack competitors. However, Aha! stands out for its position as one of the best-rated remote companies to work for, its customer service and the frictionless customisation of its workflows, allowing its platform to be used for any product development methodology imaginable. This has led to its use by more than 1 million product builders from leading tech and software companies, and its steady growth into a profitable venture. Aha! intends to keep up this momentum by adding extra products - such as the 2026-released Aha! Builder - to its suite and expanding its marketing reach.
Steph
Company Specialist at Welcome to the Jungle
Insights
79% employee growth in 12 months
Company
Company benefits
- Generous base salary plus profit sharing, and we contribute a percentage of your total pay each month toward your retirement
- Up to 200 hours of paid time off a year to spend however you want
- 30 to 90 days of paid parental leave and five to 10 days of paid care and bereavement leave
- Up to $1,000 annually for third-party education, along with paid time off to immerse yourself in learning
- Undergo a comprehensive 5-8 week onboarding program from day one, focusing on market, product, and company immersion
- Attend bi-annual onsites at luxurious destinations to foster team connection, reflecting on achievements and planning future endeavors
- Volunteer opportunities throughout the year
- Work from where you are happiest, as we operate as a fully remote company.
- Medical, dental, and vision plans — for many teammates, we cover 100 percent of the premiums 🇺🇸
Company HQ
Downtown Menlo Park, Menlo Park, CA
Leadership
Brian de Haaff
(CEO)After roles at RouteScience, Netli, and Network Chemistry, they co-founded Paglo in 2007. After this was acquired by Citrix, joined the company as VP of Product Line. Left this role to co-found Aha!.
Chris Waters
(CTO)They started their career by founding Celsius Research in 1995 and serving as CTO of Network Chemistry and Paglo Labs. They left their position as Principal Architect of Citrix to co-found Aha! with Brian.
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