Business Manager, egg

The business originally had a more consumer-focused approach around energy tech and greener living, but it has since pivoted firmly toward business customers. Rather than targeting households, egg now focuses on telecom operators, data infrastructure providers and other large energy users that want reliable power and stabler long-term pricing.

That shift is already paying off too, with egg securing major renewable projects, a £400M financing facility and long-term agreements with companies including Virgin Media O2. With new and solar developments coming online over the next few years, the company has found itself well placed at the intersection of two fast-growing trends: the push for net zero and the rising energy demands of the digital economy.