Growth Marketing Associate, Vox Media
Consumer Revenue
$80-85k
3 days a week in office (New York City, NY)
Independent media company
Be an early applicant
Independent media company
1001+ employees
Be an early applicant
$80-85k
3 days a week in office (New York City, NY)
1001+ employees
Company mission
To shape the future of the media industry.
Role
Who you are
- You’ll bring 3+ years of hands-on paid media experience, a sharp analytical mindset, and a knack for developing fresh, innovative marketing ideas that cut through the noise
- We’re looking for someone who thrives at the intersection of strategy and creativity, and is always ideating on ways to reach and convert audiences
- If you’re excited by the challenge of growing an iconic brand in bold, imaginative ways — and have the curiosity and drive to make a real impact — we’d love to hear from you
- 3+ years of experience in digital marketing, including campaign management, creative strategy, and data analysis
- 2+ years of hands-on experience managing paid Google and Meta campaigns (additional platforms a plus)
- Demonstrated success in developing performance marketing strategies that deliver strong business outcomes
- Strong analytical skills, with a proven ability to interpret campaign performance data and translate insights into actionable strategies
- Exceptional communication and stakeholder management skills—both written and verbal
- Familiarity with Google Analytics, Meta Business Manager, Google Ads Manager, all microsoft tools
- Strong visual creative sense for image and video content
- Experience with crafting performance-oriented copywriting
- A fan of the Vox Media editorial portfolio
- Someone with a natural "can-do" attitude who thrives in fast-paced environments
- Hands-on, proactive, and growth-focused
- Eager to learn and support team growth, bringing a collaborative spirit to work
- Agency experience preferred
- If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! We would love to have a chat and see if you could be a great addition to our team. We’ve hired chefs who became editors, DJs who became UX designers, and sommeliers who became writers
What the job involves
- New York Magazine is seeking an ambitious, strategic, and results-oriented Growth Marketing Associate to support paid marketing efforts across our portfolio of brands
- This role will sit on the Consumer Revenue team, which oversees full-funnel marketing strategies that grow audience engagement, drive subscriptions, and elevate brand loyalty for our editorial brands - focusing primarily on New York Magazine but also likely to support the Vox and Verge brands
- As a member of the Consumer Revenue team, you’ll play a key role in executing and optimizing paid media campaigns across channels like social, search, and display — with a focus on expanding our subscriber base and deepening reader engagement
- We’re looking for someone who thrives at the intersection of strategy and creativity, and is always ideating on ways to reach and convert audiences
- You'll manage end-to-end paid media execution, including budget pacing, bid optimization, ad trafficking, creative iteration, audience segmentation, and adherence to platform best practices
- Use reporting and analytics tools daily to assess campaign performance, uncover insights, and make data-driven optimizations that scale and improve results
- Support the development of channel expansion strategies by leveraging internal analytics, external research, and market intelligence to identify new growth opportunities
- Track, analyze, and report on campaign outcomes, distilling insights and recommendations that fuel continuous improvement across both current and future channels
- Share learnings and actionable insights with the broader Consumer Revenue team to foster a culture of collaboration, curiosity, and shared knowledge
- Stay ahead of industry and digital media trends, proactively bringing forward new ideas, innovation opportunities, and key shifts in the media landscape
- Monitor competitive activity, including onsite and offsite messaging, paid and earned media initiatives, partnerships, and broader marketing efforts to inform strategic decisions
- Remain informed on editorial trends and performance, developing innovative ways to integrate content into paid marketing campaigns for improved resonance and reach
Our take
Whilst magazines and newspapers are not as popular as they once were, digital journalism is alive and well. However, many people feel that digital content is becoming less natural and informative, and instead has become focused on sensationalism and ‘click-bait’ as a means of advertising.
Vox Media publishes media across various digital platforms, focussing on providing insightful and informative journalism through storytelling, commentary, and cultural conversation. Whilst the company's editorial networks are meant for entertainment purposes, they do this through a means that increases awareness and interest of affiliate brands. Generally, their digital content aims to lead readers to subscribe to a podcast, click a link, or purchase a product.
Marketing through digital publishing is nothing new, but Vox Media has approached this with an interesting perspective by focussing on producing content that inspires a reader to follow up on a brand, as opposed to being suggested to do so. This helps the content remain natural and legitimate, as opposed to feeling spammy and pushy. With numerous acquisitions at its back, and a recent and substantial investment in the company, Vox Media will continue scaling its existing brands and operations, as well as securing the resources to continue its ascent into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2015
$200m
SERIES F
Dec 2014
$46.5m
SERIES E
Total funding: $307.7m
Company benefits
- Work from home opportunities
- Comprehensive and inclusive physical and mental healthcare
- 401k program for eligible employees
- Learning and development opportunities
- Employee-assistance programs
- Flexible arrangements depending on job responsibilities
- Generous paid time off
- Expansive parental leave
Company HQ
Dupont Circle, Washington, DC
Leadership
Jim Bankoff
(Chairman & CEO)Jim served as President of Netscape for 2 years before joining Aol as President in 2000. They left after over 6 years to serve as Senior Advisor of Providence Equity Partners and co-found Vox Media in August 2008.
Trei Brundrett
(Senior Advisor)Trei studied at the University of North Carolina before working in Directorship at OzSearch, Mediatruck, Oak Sanderson, and Forward Together. They co-founded Vox Media in 2008, serving since 2017 as COO.
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