As companies increasingly depend on data-driven decision making, the data observability sector has grown in significance. Observe integrates various types of data (logs, metrics, tracing) and presents it on a single interface (Snowflake).
By leveraging Snowflake, the company utilises a usage-based pricing model, in which customers pay only for the data they access. With a more cost-effective option relative to other data observability solutions, Observe has been able to set itself apart in the market.
Clients of Observe include Upstart Financial, Open Gov and Top Golf, and the company is backed by Capital One Ventures. Its funding has enabled it to accelerate its overall pace of innovation, and its success has led to its acquisition by leading cloud-based data platform Snowflake in 2026. Under the wing of Snowflake, Observe is set to remain a top provider in the data observability sector.
Freddie
Company Specialist at Welcome to the Jungle