Senior Partner Marketing Manager, CyberSmart
Cyber security platform
Job no longer available
Cyber security platform
21-100 employees
Job no longer available
21-100 employees
Company mission
To make cybersecurity simple and accessible to everyone.
Role
Who you are
- 10+ years experience within Channel/Partner Marketing
- Experience in campaign execution from end to end
- Knowledge in general marketing skills, ideally a T-shaped marketer
- Be results driven and commercially minded
- Highly creative, not afraid to go where others won’t
- Strong project management, critical and analytical thinking skills
- Experience of planning and delivering creative, demand generation campaigns
- Confident and engaging personality to build relationships with the Partners sales and marketing teams
- Experience working with Marketing Automation tools and Salesforce.com is highly desirable
- Excellent copywriting and editing experience
- Analytics-driven, you love understanding data, patterns and trends and using them to guide your decisions
- Work well in a fast-paced team environment while having a focus on quality, and good attention to detail
- An appreciation of the objectives and activities of CyberSmart
- An appreciation of the diversity of thought and individualism of all our team members around the world, embracing this diversity and inclusivity in your approach to your work and sense of community at CyberSmart
What the job involves
- Define and develop the Channel Marketing Strategy, leveraging market insights and data analytics
- Develop account-specific marketing plans and provide consultative marketing support to key accounts
- Manage channel marketing budget
- Ownership of MDF program and processes
- Responsible for the creation, management and reporting of channel campaigns in Salesforce
- Full ownership over all Partner collateral and communications, to ensure alignment with our brand guidelines and value proposition
- Run highly effective recruitment and lead nurturing programs to recruit new partners
- Plan effective communications to engage with 'long tail' and 'dormant' partner accounts for revenue expansion
- Manage and monitor all co-branded marketing to ensure brand consistency
- Adapt end user content and assets to support partners with their go to market strategies and drive demand
- Collaborate with our Partner Sales team to develop and implement incentives and promotional programs
- Plan and negotiate partner launch marketing campaigns for new partnerships, new products and programs
- Plan and deliver a yearly partner marketing activity plan, including digital campaigns, events, content, PR and promotions
- Monitoring and reporting on campaign performance, using insights to optimise future campaigns
- Work closely with the Marketing Director and CGO to bring market insights and partner objectives inline with the wider marketing strategy
Salary benchmarks
Our take
CyberSmart was created by a group of security experts who saw a big problem - businesses wanted to protect themselves and meet security standards, but the process was confusing, time-consuming, and often out of reach. So, they set out to make cybersecurity something any company could actually manage.
Through making security accessible, CyberSmart has already achieved tremendous growth and currently protects tens of thousands of users. It is employed by more than 4,000 small businesses and has an impressive 200% growth year-on-year for the past 4 years.
The security standards for organisations across all sectors are growing in importance as firms continue to hold more and more data. CyberSmart has already established itself as a trusted partner to help firms to achieve these required standards amidst a continual rise in cyber attacks.
And as the information security trend continues to be a company's first official line of defence against increasingly dangerous attacks online, CyberSmart should continue to see a rise in partnerships and see its profile boosted over the next few years as it helps more and more firms to achieve cyber security compliance standards and protect their data.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Feb 2023
$15.4m
SERIES B
Jun 2021
$10m
SERIES A
Total funding: $34.5m
Company benefits
- 25 days holiday plus all UK Bank Holidays
- Day off on your Birthday
- An additional day's leave for every year of service up to 5 years
- Employee equity options
- Company Pension Scheme, with employee contribution matching options
- Access to Perks: discounts that save you money in the places you shop
- Learning and development annual grant (£2,500)
- Personal development annual grant (up to £500)
- Home working allowance (up to £500)
- Enhanced Maternity Pay and Paternity Leave
- Full access to our Mental Health & Wellbeing Network, Spill
- Health Insurance benefit
- A great, friendly team, who work to support each other
- Option to work remotely, from our beautiful office space in Shoreditch, or a combination of the two. The choice is yours!
- The latest Apple technology to keep you productive. Our office has dual-screen workstations and for home working, we will support you with the necessary equipment to be your best wherever you are
Company HQ
Spitalfields, London, UK
Leadership
Jamie Akhtar
(Co-Founder & CEO)Previously both CTO and Director at various Technology and Communication firms across the UK and the US before starting CyberSmart in 2016.
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