Director of Growth Marketing, Andela
+ Equity
More information about location
Connecting global talent to meaningful opportunities
Open for applications
Connecting global talent to meaningful opportunities
1001+ employees
Open for applications
+ Equity
More information about location
1001+ employees
Company mission
To connect global technologists with F500 opportunities, enabling companies to build diverse, high performing teams for the age of AI.
Role
Who you are
- 10+ years in growth/demand gen/performance marketing in B2B (SaaS or tech services), with a track record of pipeline ownership and revenue impact
- Channel depth: Hands-on success in at least one core acquisition channel (SEM, LinkedIn, or outbound email) and familiarity with review sites
- Sales alignment: Built shared reporting frameworks and worked closely with Sales/SDRs to improve lead quality, follow-up speed, and SQL→Close
- GTM strategy chops: Comfortable turning ICPs, personas, and use-case narratives into segmented, resonant campaigns
- Analytical rigor: Competent with attribution and funnel diagnostics; able to build/read dashboards and make decisions from MQL→SQL→Close metrics
- Website growth expertise: Proven SEO/CRO ownership, including A/B testing and personalization platforms like Mutiny or equivalent
- Toolbox familiarity: Salesforce, HubSpot (or Marketo), Dreamdata (or equivalent attribution), Google Ads, LinkedIn Ads, testing platforms (VWO/Optimizely), Webflow (collaboration), Clay/Keyplay (or similar)
- Leadership: Experience managing small, senior-leaning teams and agencies; excellent prioritization and operating cadence in lean environments
- Bonus: Background in AI/Future-of-Work or talent marketplaces; ABM platform exposure (6sense/Demandbase) a plus
What the job involves
- The Director of Growth Marketing will own Andela’s demand generation engine covering paid marketing, email nurture, and ABM (with agency partners), and build the connective tissue between sales and marketing to drive pipeline, revenue, and GTM alignment
- This leader will be accountable for pipeline impact, reporting across ATUs/regions, and ensuring that top-of-funnel strategy ladders directly into sales execution
- You will oversee campaign strategy and execution, manage agencies, and partner with product marketing, RevOps, and sales to deliver a full-funnel growth motion
- This is a high-visibility role that will shape how Andela shows up in the market and how we deliver measurable growth going forward
- As an Andelan, you don’t need to be a people manager to be a leader, and you’ll serve as a role model for the rest of the company
- Think about the feedback your peers typically give you – if it usually sounds like the below, we want to hear from you
- Low ego, low drama, servant leader: You share credit, take blame. You like being wrong because it means someone else had an even better idea
- One team mentality: You break silos across teams. You put the company and mission first above yourself and team alone
- Great listener, hungry for feedback: You’re always seeking to improve – our product, our business, yourself. You solicit diverse opinions and deeply listen
- Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you
- Player-coach: You roll up your sleeves and get scrappy. You do this by proactively collaborating with your team while actively engaging in important details
- Business problem solver: You’re not just a functional expert; you consistently get praise for approaching your function through the lens of solving business problems
- Own the number: Be accountable for marketing-sourced pipeline and contribution to revenue across ATUs/regions; drive 3× pipeline coverage thinking and clear targets by segment
- Run multi-channel programs: Lead paid (Google, LinkedIn, review sites), email nurture/lifecycle, and ABM motions (with agency), from strategy to execution
- Strengthen sales–marketing alignment: Build joint scorecards, common definitions (MQL/SQL), funnel SLA expectations, and reporting cadences that Sales trusts
- Drive GTM strategy: Translate ICPs, personas, and use-case positioning into campaigns that move buyers from awareness to demo to opportunity
- Optimize performance: Allocate and tune budget for efficiency throughout the lead cycle; build dashboards in Salesforce/Dreamdata (and equivalent) to track impact by channel, campaign, and ATU
- Experiment and scale: Pilot new channels and creative (AI-assisted workflows, outbound automation, review sites), then standardize what works
- Leverage website growth levers: Partner with Product Marketing to drive SEO, A/B testing, CRO, personalization (e.g., Mutiny), and account-specific landing pages that increase conversion and pipeline attribution
- Partner cross-functionally: Work hand-in-glove with Product Marketing, RevOps, SDRs, Events, and Brand to deliver a coherent top-of-funnel and clean handoffs
- Lead & mentor: Manage a lean, high-performing team plus external agencies; uplevel operating rituals, QA, and speed to launch
Our take
Andela is connecting businesses with skilled software engineering from around the world. Originally founded in Nigeria, it has grown into a global platform with talent across more than 135 countries. Over time, Andela has moved beyond simply hiring to building a larger system that helps companies find, assess, and manage technical talent, positioning itself as an "AI-native" talent platform rather than just a recruitment marketplace.
In the AI era, Andela's role is becoming more important as companies struggle to keep up with how fast the technology is evolving. Many organizations know they want to build AI-powered product, but lack the in-house skills to do so. Andela is trying to solve this by both supplying ready-to-hire engineers and training existing teams through its AI Academy. By focusing on practical skills like building AI systems, deploying them in real environments, and aligning them with business goals, it's helping close the gap between AI ambition and real-world execution.
Recently, Andela has doubled down on this strategy. Its AI Academy aims to train thousands of engineers in areas like LLMs and production AI systems, while its acquisition of Woven strengthens how it tests and verifies real-world engineering ability. Together, with earlier investments in its Talent Cloud platform, these moves show Andela shifting toward a full end-to-end system. Now the company is ready to become a key infrastructure layer for AI adoption, helping businesses not just find talent, but continuously build and maintain the skills needed to keep up.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$200m
SERIES E
Jan 2019
$100m
SERIES D
Total funding: $386.8m
Company HQ
Diamond District, New York, NY
Leadership
Carrol Chang
(CEO)Prior to joining Andela in 2024, Carrol spent nearly 8 years at Uber. She joined in 2016 as a General Manager, before becoming the Head of Driver Operations in US & Canada in 2019, and Global Head of Driver & Courier Operation in 2021. She also spent 3 years at McKinsey & Company as an Associate.
Geoff MacNeil
(CRO)Prior to joining Andela in 2025, Geoff spent nearly 4 years at Crowdbotics as a VP of Revenue. Before that, he spent over 3 years at Gigster, joining as a VP of Enterprise Sales & Customer Success before moving into the role of SVP of Sales, Partnerships, Network & Team Intelligence.
Barun Singh
(Chief Product & Technology Officer)Barun joined Andela in 2025 as the Head of Engineering, within 4 months, he was promoted to Chief Product & Technology Officer. Previously, he was the Founder of CO2 where he served as the Chief Product & Technology Officer.
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