Director of Growth Marketing, Andela
+ Equity
More information about location
Remote engineering talent network
Open for applications
Remote engineering talent network
1001+ employees
Open for applications
+ Equity
More information about location
1001+ employees
Company mission
Brilliance is evenly distributed, but opportunity isn't. Andela exists to unlock human potential at scale.
Role
Who you are
- 10+ years in growth/demand gen/performance marketing in B2B (SaaS or tech services), with a track record of pipeline ownership and revenue impact
- Channel depth: Hands-on success in at least one core acquisition channel (SEM, LinkedIn, or outbound email) and familiarity with review sites
- Sales alignment: Built shared reporting frameworks and worked closely with Sales/SDRs to improve lead quality, follow-up speed, and SQL→Close
- GTM strategy chops: Comfortable turning ICPs, personas, and use-case narratives into segmented, resonant campaigns
- Analytical rigor: Competent with attribution and funnel diagnostics; able to build/read dashboards and make decisions from MQL→SQL→Close metrics
- Website growth expertise: Proven SEO/CRO ownership, including A/B testing and personalization platforms like Mutiny or equivalent
- Toolbox familiarity: Salesforce, HubSpot (or Marketo), Dreamdata (or equivalent attribution), Google Ads, LinkedIn Ads, testing platforms (VWO/Optimizely), Webflow (collaboration), Clay/Keyplay (or similar)
- Leadership: Experience managing small, senior-leaning teams and agencies; excellent prioritization and operating cadence in lean environments
- Bonus: Background in AI/Future-of-Work or talent marketplaces; ABM platform exposure (6sense/Demandbase) a plus
What the job involves
- The Director of Growth Marketing will own Andela’s demand generation engine covering paid marketing, email nurture, and ABM (with agency partners), and build the connective tissue between sales and marketing to drive pipeline, revenue, and GTM alignment
- This leader will be accountable for pipeline impact, reporting across ATUs/regions, and ensuring that top-of-funnel strategy ladders directly into sales execution
- You will oversee campaign strategy and execution, manage agencies, and partner with product marketing, RevOps, and sales to deliver a full-funnel growth motion
- This is a high-visibility role that will shape how Andela shows up in the market and how we deliver measurable growth going forward
- As an Andelan, you don’t need to be a people manager to be a leader, and you’ll serve as a role model for the rest of the company
- Think about the feedback your peers typically give you – if it usually sounds like the below, we want to hear from you
- Low ego, low drama, servant leader: You share credit, take blame. You like being wrong because it means someone else had an even better idea
- One team mentality: You break silos across teams. You put the company and mission first above yourself and team alone
- Great listener, hungry for feedback: You’re always seeking to improve – our product, our business, yourself. You solicit diverse opinions and deeply listen
- Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you
- Player-coach: You roll up your sleeves and get scrappy. You do this by proactively collaborating with your team while actively engaging in important details
- Business problem solver: You’re not just a functional expert; you consistently get praise for approaching your function through the lens of solving business problems
- Own the number: Be accountable for marketing-sourced pipeline and contribution to revenue across ATUs/regions; drive 3× pipeline coverage thinking and clear targets by segment
- Run multi-channel programs: Lead paid (Google, LinkedIn, review sites), email nurture/lifecycle, and ABM motions (with agency), from strategy to execution
- Strengthen sales–marketing alignment: Build joint scorecards, common definitions (MQL/SQL), funnel SLA expectations, and reporting cadences that Sales trusts
- Drive GTM strategy: Translate ICPs, personas, and use-case positioning into campaigns that move buyers from awareness to demo to opportunity
- Optimize performance: Allocate and tune budget for efficiency throughout the lead cycle; build dashboards in Salesforce/Dreamdata (and equivalent) to track impact by channel, campaign, and ATU
- Experiment and scale: Pilot new channels and creative (AI-assisted workflows, outbound automation, review sites), then standardize what works
- Leverage website growth levers: Partner with Product Marketing to drive SEO, A/B testing, CRO, personalization (e.g., Mutiny), and account-specific landing pages that increase conversion and pipeline attribution
- Partner cross-functionally: Work hand-in-glove with Product Marketing, RevOps, SDRs, Events, and Brand to deliver a coherent top-of-funnel and clean handoffs
- Lead & mentor: Manage a lean, high-performing team plus external agencies; uplevel operating rituals, QA, and speed to launch
Our take
Andela sources and trains tech talent on a fully remote basis, before pairing them with companies to help them build remote engineering teams. The company’s journey has been extremely interesting - initially founded in Nigeria as an African talent accelerator, it’s since pivoted to a global tech network and marketplace, achieving unicorn status in the process.
Andela’s shifting model is a pretty astute one, as the global movement towards remote work, as well as the wider use of freelance platforms such as UpWork and Fiverr, shows growth in the marketplace. However, the fact that Andela takes great care in matching engineers with companies in a more bespoke way, even at scale, gives them an edge.
The company began global expansion in 2021 and now operates in over 80 countries. The aim is to keep this momentum going by expanding its engineering network into the hundreds of thousands, as well as increasing its own full-time (albeit remote) employee headcount, with a particular focus on business growth, product development, and M&A.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$200m
SERIES E
Jan 2019
$100m
SERIES D
Total funding: $386.8m
Company benefits
- Flexible working hours
- Laptop allowance
- Remote work set-up allowance
- Utility allowance (in specific geos)
- Generous Paid Time Off Allowances
- Parental Leave
- Sick Leave
- Compassionate Leave
- Wellness Wednesdays
- Bonus.ly Rewards Program
- Calm Subscription
- Quarterly Home Office Stipend
Company HQ
Diamond District, New York, NY
Leadership
Jeremy Johnson
(Board Member & Co-Founder)The remaining one of six founding members of Andela - co-founded and spent 14 years at 2U (parent company of EdX), which partners with educational institutions to expand access to quality online education.
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