Marketing Operations Manager, Tyk

• Experience of using Hubspot
• Project Management Experience

Desirable

• We are looking for a motivated and experienced Marketing Operations Manager to join our RevOps team, working closely with both Tyk’s Revops and Marketing teams!
• As a Marketing Operations Manager, your responsibilities will be diverse and include strategy and process, systems and tools, data and reporting as well as project management
• As Tyk’s Marketing Operations Manager, you will work closely with senior marketing leadership, you will be passionate about marketing operations and will have experience of managing multiple projects at once
• Strategy & Processes:
• Improve and document processes for Lead to Deal Management (Lead-MQL-SQL) including proactive support and input into ABX Playbook and its set-up in HubSpot
• Contribute and support Head of Platforms and Conversion Optimisation experts in identifying and executing improvements re: data, tagging, reporting such as A/B testing support
• Systems & Tools:
• Serve as a primary administrator for Hubspot’s marketing Inbound full-funnel (i.e. manage users, including profiles and permissions; create and manage forms; manage workflows, data uploads, channels & campaign tracking
• Partner with marketing for database cleaning; train & coach marketing team members; collect and/or identify business needs and translate it to technical implementation within Hubspot environment; identify and take on new initiatives that would help with top-mid funnel’s efficiency and effectiveness)
• Manage fully & execute marketing tooling integrations with Hubspot and lead routing to sales team
• Ensuring best tooling practices are applied and continuously looking for improvements (monthly reporting of ideas & best practices)
• Data & Reporting:
• Coordinate and steer marketing metrics and reporting structure for CMO and team to enable data-driven decisions and overall performance monitoring of lead and revenue streams (Hubspot, Infinigrow and other systems)
• Weekly & monthly reporting of inbound pipeline gaps & opportunities, providing data for Marketing Intelligence Manager
• Develop datasets from various online/offline sources and derive insights
• Ensure data quality and funnel visibility across marketing metrics and operations
• Create, maintain and/or support users with data reporting requests & dashboards
• Tackling key conversion and velocity questions through regular data visualisation
• Project Management:
• Manage timelines and communication on all projects with marketing and sales teams
• Closely collaborate with marketing team and its leadership ensuring alignment and a constant feedback loop on new initiatives and ongoing improvements (biweekly at least), using Monday.com as PMO tool
• Proactively recommend and implement improvements to processes, workflows and features within Hubspot and other marketing tooling to increase marketing ROI and efficiency (monthly to CMO)
• Develop and present recommendations for marketing operations projects across internal teams on a quarterly basis
• Collaborate with sales operations manager, Head of Platforms and Marketing Intelligence Manager in order to maintain a fluid process excellence throughout the whole funnel, from inbound to/with outbound
• Report on biweekly basis progress on requests and tasks to clean database, workflows, solve data integration, reporting and other issues re: inbound performance