Senior Product Marketing Manager, Aiven
Developer Experience
+ Equity Plan
Open source cloud data management platform
Open for applications
Open source cloud data management platform
501-1000 employees
Open for applications
+ Equity Plan
501-1000 employees
Company mission
Aiven aims to be the world’s leading cloud data platform – by making developer’s lives better.
Role
Who you are
- Product Marketing Experience: 4+ years in product marketing, with a strong focus on technical products, preferably in the database, real-time event streaming, or data in motion space
- Developer Toolkit Expertise: Deep understanding of developers, their toolbox and how it integrates with data and application technologies and their practical use cases
- Results Driven: Track record of driving organic growth through effective product marketing initiatives
- Experience with content syndication and developer-focused marketing channels (e.g., Hacker News, Reddit, GitHub, technical communities, developer conferences)
- Technical Translation: Proven ability to transform complex technical concepts into clear, concise, and compelling marketing messages for both technical and business audiences
- Go-to-Market Prowess: Demonstrated experience developing and executing GTM strategies for new product launches and feature releases, including messaging, content creation, and sales enablement
- Market Intelligence: Experience conducting thorough market research and competitive analysis within the database landscape to inform product positioning and messaging
- Analytical Acumen: Strong analytical skills to interpret performance data, measure marketing effectiveness, and identify optimization opportunities
- Excellent written and verbal communication skills, with the ability to speak credibly to technical audiences and simplify complex concepts without oversimplifying
- Cross-functional Collaboration: Proven ability to work seamlessly with product management, engineering, sales, and marketing teams
What the job involves
- In our Product team at Aiven, we believe engineers can drive significant impact through coding and problem solving
- Here, you'll have the opportunity to contribute to challenging projects that transcend the cloud provider limitations, work alongside exceptional engineers, and continuously expand your technical expertise
- We strive to create an environment that encourages problem solving and results over following directions, so we make better decisions for our customers, our products and our employees
- We're looking for a highly motivated, self-starting Senior Product Marketing Manager, Developer Experience, to be the crucial link between our product's technical excellence and the real-world challenges developers face
- Your mission will be to ensure our product is not only adopted but also becomes a trusted, integral part of the developer's toolkit
- Embedded directly within our Developer Experience Product Domain, you'll collaborate closely with Product Management, Engineering, and Design, as well as our Marketing and Sales teams
- The ideal candidate is innately driven to uncover the core of our products, users, business, and competition through rigorous data exploration
- You'll craft clear, specific, and jargon-free communication that profoundly resonates with customers, consistently bringing energy and a customer-centric focus to elevate the quality of all the work
- Deep domain expertise: Develop a comprehensive understanding of the domain's services, including their architecture, use cases, and value proposition within the market
- Technical validation: Acquire practical experience with Aiven Services to build product credibility and a deeper understanding of user workflows
- Value proposition mastery: Transform intricate technical capabilities into clear, differentiated value propositions that resonate with specific target audiences, building the Aiven brand as the embodiment of technical excellence, reliability, and a genuine commitment to simplifying developer workflows
- Challenge and strategic influence: Proactively challenge Product Leadership to ensure strategic alignment between product development and market viability. Advocate for early consideration of market positioning and revenue impact in roadmap planning, pushing back on initiatives where the marketing strategy or potential for revenue growth is unclear before significant development investment
- Domain content strategy: Lead the planning and facilitation of content creation (in collaboration with Engineering and the Product Advocate) that aligns with evolving and emerging SEO best practices, targets relevant keywords, and simplifies complex technical topics for the target audience
- Own and drive customer insights: Own and drive the processes for gathering and analyzing customer insights through win/loss interviews and continuous feedback loops, directly informing external messaging and proactively refining the product's value proposition
- Continuous learning: Proactively stay abreast of the rapidly evolving open-source data landscape, including new features, versions, emerging trends, and the broader market dynamics relevant to the domain
- Pre-launch: Lead the cross-functional orchestration of integrated messaging and content plans across all relevant channels to generate pre-launch anticipation and drive early interest
- Post-launch: Continuously analyze launch performance data, adoption and user feedback to identify key areas for optimization, informing iterative improvements to messaging, content, and go-to-market strategies
- Sales enablement: Develop and maintain comprehensive technical sales enablement materials (battlecards, competitive analyses, demos) to equip the sales team with the knowledge and resources needed to effectively sell Aiven's solutions
- Market & competitive intelligence: Continuously analyze market trends and the competitive landscape to inform domain and GTM strategies
- Your success will be measured by your direct contribution to the Organic Rate of Growth
- This metric isolates the true impact of our product by stripping away paid marketing and direct sales efforts
- Your core contribution lies in your ability to clearly articulate the value proposition and seamlessly connect it with genuine user needs, thereby fuelling organic sign-ups and fostering growth within the product itself
Application process
- Once applying you should hear from our Talent Experience team within five days regarding the status of your application. If you are selected to move forward, you can generally expect four stages with us:
- 60-minute call with one of our Talent Partners
- 60-minute Depth of Expertise Interview with the hiring manager
- 60-minute Skills interview and/or presentation with the wider team
- 60-minute Crabby Principles interview
Salary benchmarks
Our take
Cloud computing presents massive implications for the way businesses use data, with cloud-based databases ensuring high uptime, frictionless scalability, and simple software integrations. However, achieving this requires setting up cloud databases in the first place, an obstacle that can be incredibly tough and prevent companies from migrating to cloud-based data infrastructure altogether.
Aiven provides an open-source cloud data management platform, allowing users to easily set up cloud databases, access cloud tool integrations, automate data infrastructural management, and control data security within a single platform. The platform integrates directly into open source data services such as Apache Kafka and OpenSearch, supports multi-cloud deployments, and includes built-in compliance, encryption, and end-to-end security features. In 2023, it added AI-powered data optimisation capabilities via its integration of EverSQL's engine into its products.
Whilst various companies are tackling the difficulties of setting up cloud databases, Aiven has smartly taken more of an all-in-one approach, tackling everything from the building and managing of databases to software integrations, multi-cloud hosting, and security. The company claims that its cloud data solutions can massively reduce the amount of time, money, and resources that businesses must spend to migrate to cloud-based data infrastructure.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2022
$210m
SERIES D
Oct 2021
$60m
SERIES C
Total funding: $420m
Company benefits
- Stock options for permanent employees
- Training/language courses & Aiven library
- Flexible work/life balance
- Private health and dental care
- Proper equipment to do your job
- Office snacks
Company HQ
Kamppi, Helsinki
Leadership
Oskari Saarenmaa
(CEO)Senior Software Engineer and Software Architect for F-Secure Corporation from 2002 to 2011.CEO and Software Architect of Ohmu Ltd. from 2010 to 2016.
Heikki Nousiainen
(CTO)Experience as Information Security Specialist for TietoEnator. Lead Software Architect for F-Secure Corporation from 2008 to 2015.
Hannu Valtonen
(CPO)Experience as Senior Software Engineer and Lead Architect for F-Secure Corporation. Software Architect and Partner of Ohmu Ltd. since 2010.
Mika Eloranta
(Chief Architect)Experience as Lead Software Engineer and Architect for F-Secure Corporation from 1998 to 2011. Software Architect and Partner of Ohmu Ltd. from 2010 to 2016.
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