Staff Content Designer, Gusto
Core Experiences
$139-221k
Salary dependent on location
Automated payroll, benefits & HR platform
Open for applications
Automated payroll, benefits & HR platform
1001+ employees
Open for applications
$139-221k
Salary dependent on location
1001+ employees
Company mission
To grow the small business economy.
Role
Who you are
- Breadth of impact: You should have demonstrated experience prioritizing your focus across a number of opportunities, and be able to articulate how you made prioritization and tradeoff decisions
- Builder mindset: The person in this role will ship customer-facing products, not just documentation and frameworks. You should have examples of features you played a key role in designing and shipping. Ideally, you can demonstrate how you iterated on the content quality of these features over time
- High quality bar: This role will be a tireless advocate for our customers’ experience with Gusto. You should be able to demonstrate how you’ve championed content quality across an organization, and improved teams’ content skills and ways of working
- Comprehensive content toolkit: The person in this role will do more than UI writing. You should have a well-rounded content design practice, ideally including aspects of information architecture, UX design (especially information hierarchies and user flows), and evaluative research. You should be able to demonstrate how you’ve had structural and strategic impact on your past projects
- Experience with platform work: The person in this role would benefit from experience with platform UX, specifically systems-oriented design work. Understanding object-oriented content frameworks, as well as knowing when and how to introduce them to a team, would be valuable
What the job involves
- As a staff content designer for our Core Experiences team, you will lead in defining our content practice across our platform team
- You will work with our team pods to create information architecture models, influence data modeling work and APIs, partner with design to create cohesive and system-driven experiences, and own content UI practices across our platform team
- As a member of the Core Experiences UX team, you will partner with design, engineering, data and PM to ship meaningful product work
- As a staff contributor, you will own content craft quality and leadership across the team, and help set the direction for how content should be involved in our product development process
- We’re a cross-functional bunch focused on Design, Research, Writing, Ops and Front-end Development who are always looking for opportunities to build understanding and empathy for the people who use Gusto
- We don’t care a whole lot about swim lanes and we work closely with our partners in Product, Engineering, Data, and Marketing to design, build and ship experiences that make a difference
- Proactively gather context on product roadmaps across your scope, and prioritize the initiatives where you’ll have the most impact
- Partner with data scientists and engineers to understand and influence how we are modeling our data and the downstream impact to our UX
- Ship customer-facing UI content, content hierarchies, user flows, taxonomies, and information architectures. In some cases, you’ll do this independently, but mostly by pairing with cross-functional partners across product design, product management, and engineering
- Collaborate with design leaders to set UX direction at the feature and product level
- Work with app teams to understand to ensure consistency in communication across the product
- Support cross-functional teams in refining their UI content and learning basic content design skills
- Define and document platform-wide content standards and naming conventions
- Champion the content design practice
Our take
For many small businesses, vital administrative tasks such as payroll, taxes, and benefits are manual tasks that take time and energy which many SMB owners don’t have. The three co-founders of Gusto – all coming from small business backgrounds – collaborated on a Fintech company that would handle employee payments, benefits administration, and compliance support specifically for small businesses.
The company may have started slowly, as the founders focused on nailing each individual aspect of Gusto’s operations, but has now skyrocketed to unicorn status with more than 400,000 customers and a multi-billion dollar valuation. And in 2021, Gusto began acquiring other companies to strengthen its offering and its position in a competitive market, including two other fintech startups, Ardius and Symmetry.
Through its continued acquisitions and fundraising efforts, the company has carved out a strong position for itself in the space. Although Gusto has found itself impacted by the macroeconomic situation, through the significant effect it has had on its clientele, the company still appears positive for the future after raising funds in 2023 that has seen it reach key profitability benchmarks. It continues to expand its platform, most recently partnering with Parafin to launch a payroll line of credit for small businesses. With a growing suite of services and a clear focus on supporting small businesses through changing economic conditions, Gusto looks set to sustain its momentum and further strengthen its position in the HR and payroll technology market.
Steph
Company Specialist at Welcome to the Jungle
Insights
45% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
May 2022
$55m
SERIES E
Aug 2021
$175m
SERIES E
Total funding: $706.3m
Company benefits
- Health and Wellbeing: Medical, dental, and vision insurance for employees and dependents. Family care and support, including family planning and fertility benefits. Gender-affirming care and support. A variety of mental health resources.
- Time Away: It's important to take time away for yourself or to take care of your family. Gusto offers paid vacation, sick time, bereavement, and holidays, paid leaves, sabbatical, and more!
- Free meals and refreshments: If you work at one of our offices, enjoy food, drinks, and snacks— on us. Conversation and community is an added bonus!
- Perks:
Company HQ
Central Waterfront, San Francisco, CA
Leadership
Joshua Reeves
(Co-Founder & CEO)Studied Electrical Engineering at Stanford and went onto co-found Gusto in 2011.
Tomer London
(Co-Founder & CPO)Has a PhD in Electrical Engineering from Stanford. Was a Researcher at Intel, and then interned at Bump Technologies. Co-founded Vizmo, a mobile self-service technologies company, in 2008. Co-founded Gusto in 2011.
Edward Kim
(Co-Founder & Head of Engineering)Studied Electrical Engineering at Stanford. Was Senior Project Engineer at Volkswagen of America Electronics Research Lab and then co-founded Picwing, a printed photos company, in 2008. Co-founded Gusto in 2011.
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