Lifecycle Marketing Lead, Centerfield
$90-110k
+ Bi-annual bonus
More information about location
3 days a week in office (Playa Vista, CA )
Customer acquisition enablement platform
Be an early applicant
Customer acquisition enablement platform
1001+ employees
Be an early applicant
$90-110k
+ Bi-annual bonus
More information about location
3 days a week in office (Playa Vista, CA )
1001+ employees
Company mission
To provide client companies with super-powered customer acquisition tools, boosting sales, profitability, growth, and loyalty.
Role
Who you are
- Our ideal candidate thrives in a fast-paced environment and is quick on their feet to come up with solutions to complex problems around lifecycle marketing
- We are looking for an innovator that is also willing to stay in the weeds and get their hands dirty in the day-to-day execution
- 3+ years of lifecycle marketing experience, with a focus in B2B/B2C environment specializing in strategies that drive engagement and conversions for small business owners
- Proven success in leading multi-channel Lifecycle Marketing campaigns, incorporating creative solutions, process improvements, and optimization to maximize impact
- Exceptional attention to detail, ensuring the creation of high-quality, thoroughly tested marketing assets that deliver optimal results
- Results-driven approach, consistently achieving impactful outcomes through data analysis, email best practices, segmentation, and deliverability strategies
- Strong communication and collaboration skills, working effectively with internal teams (product, design, leadership) and clients to drive alignment and success
- Agency experience is a plus
What the job involves
- Campaign Development & Strategy: Strategically develop lifecycle flows and campaigns for our B2B audiences and implement those top-notch ideas inside our ESP with unique segmentations, A/B testing, and finding different ways to create unique engagement experiences for our customers to retain their loyalty
- Director Collaboration: Engage closely with the Director of Omnichannel to strategize new opportunities and lean on them for support on your ideas and findings
- Performance Analysis: Monitor and report campaign effectiveness using defined KPIs. Drive ideation for optimization and future steps based on data insights
- Quality Assurance: Uphold a high-quality standard by delivering creatives and campaigns that undergo thorough QA testing
- Cross-Functional Collaboration: Collaborate seamlessly with teams like Advertising Operations, Data Warehouse, Engineering, and Design to ensure integrated campaign success
Our take
Centerfield supplies an owned and operated web sites and technology platform, Dugout, to automate end-to-end customer acquisition for personalized shopping experiences across business, insurance, residential, and eCommerce.
Specializing in customer acquisition, the company's system measures online interactions and click-to-call performance, tests and reports on customer experiences, and automates ad and bid optimization. Clients enjoy increases to activation rates and productivity, as well as access to new revenue.
Centrefield continues to bolster its offerings through smart acquisitions, that allow it to serve additional industries as it expands. The company has supported a range of different clients including household brands such as AT&T and Macy’s.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jan 2017
$156m
GROWTH EQUITY VC
Total funding: $156m
Company benefits
- Semi-Annual Bonuses
- Family Planning Benefits
- $500 WFH Stipend
- Flexible PTO
- Company 401k Match
- Fitness Reimbursement
- Learning & Development
- Mental Health Support
- Health, Vision, and Dental Benefits
Company values
- Leave your uniform at home
- No egos on the field
- Study the playbook
- Get up to bat and swing
- Practice makes perfect
- Keep track of your stats
- Root for the team
- High five our wins
- Give back
Company HQ
Playa Vista, Los Angeles, CA
Articles
Leadership
Brett Cravatt
(Co-CEO)They worked as an Attorney as Loeb & Loeb for a year before spending a decade as COO and CEO of Vendare and WebYES! respectively.
Jason Cohen
(Co-CEO)They started their career as a Sales Executive at DoubleClick before founding and exiting from several successful Performance Marketing companies.
Salary benchmarks
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