Digital Marketing Strategist, Pair Eyewear

• You have 1-3 years experience in paid search, YouTube, and SEO strategy and execution for high-growth retail companies
• You work cross functionally across design and data teams
• You are not afraid to experiment, learn, and try new things – all while focused on prioritizing growing incremental new revenue
• You have comfort working with raw data sets and extrapolating key insights to drive core channel changes
• You have a keen eye for creative and messaging and are not afraid to propose changes to copy or creative
• You care about fostering good relationships with your colleagues

Desirable

• Pair is seeking a Digital Marketing Strategist, SEM/SEO to help drive and execute on our ongoing paid search, YouTube, and SEO strategy. This role will report to our Sr. Digital Marketing Manager and our VP of Growth
• You will have the opportunity to make a big impact on one of our fastest growing revenue-driving channels in an incredibly collaborative and high-growth environment. Your partners will be marketing, product, data, and design
• Work in tandem with Hoon and Data to develop measurement strategies for channels and campaigns to understand the net incremental impact of putting budget against these tactics
• Propose new keywords, targeting, creative messaging, and technical projects (ex: feed-based optimizations that require collab with product or creative) to launch within our Google and Microsoft ad accounts
• Regularly run audience analysis on YouTube and Google campaigns and pass back insights to rest of marketing to help flesh out different audience personas
• Create messaging testing roadmaps and brief creative team on new assets to deliver, leveraging our backlog of UGC creative as well as insights gathered from other channels
• Manage the day-to-day bidding and budget optimizations and work with Hoon to ensure we’re moving budgets fluidly across paid channels, depending on where we can see the most incremental returns
• Pass search-based insights on to our SEO partner to help inform content strategy and add more data points to unpack biggest areas of opportunity
• Use performance insights to inform creative strategy on longer-form video that can be used on OTT/CTV and even linear TV
• Help oversee our media buying strategy on the OTT/CTV/TV side, informed by audience-based insights gathered via Google/YouTube, Microsoft and, third-party sources