Email Marketing Manager, ByHeart
$110-120k
+ Discretionary performance based annual cash bonus + Equity
Infant nutrition products
Be an early applicant
Infant nutrition products
101-200 employees
Be an early applicant
$110-120k
+ Discretionary performance based annual cash bonus + Equity
101-200 employees
Company mission
To make the best formula in the world.
Role
Who you are
- The ideal candidate will have hands-on experience with leading ESP platforms, as well as a proven track record of driving customer engagement through thoughtful execution and data-driven decision-making
- Additionally, the ideal candidate will be excited to identify areas for automation, driving improvement in workflows and have a strong growth mindset
- Experience in High-Growth Startups: Proven ability to work in a fast-paced, rapidly scaling organization and adapt to evolving needs
- Retention Platform Expertise: Hands-on experience evaluating, implementing, and optimizing retention and engagement tools
- Experience with email capture for acquisition growth
- Email Best Practices Knowledge: Deep understanding of industry standards for email and SMS, including deliverability, segmentation, and compliance
- Analytical Mindset: Ability to interpret campaign performance data and identify actionable insights
- Collaborative Approach: Excellent communication skills and the ability to work effectively across teams
- 3-5 years of experience managing email marketing campaigns, with a strong preference for experience in Klaviyo
- Familiarity with top SMS platforms such as Attentive, Postscript, or similar tools
- Experience managing email platform operations, and handling CMS adjustments
- Strong understanding of email design principles, deliverability best practices, and compliance regulations like CAN-SPAM and GDPR
- Exceptional organizational skills with the ability to manage multiple projects simultaneously
- Strong written communication skills and obsessively detail oriented
- Experience in e-commerce or DTC and subscription business is a plus
What the job involves
- We are seeking a results driven Email Marketing Manager to oversee the day-to-day orchestration of our lifecycle, retention, and email acquisition campaigns
- Reports To: Senior Director of Retention, CRM & Loyalty
- Start Date: ASAP
- Plan, build, and execute email marketing campaigns in Klaviyo, ensuring timely delivery, segmentation accuracy, and alignment with brand guidelines
- Optimize email flows, including welcome sequences, post-purchase follow-ups, and re-engagement campaigns
- Develop and own A/B testing to refine subject lines, creative assets, and timing strategies
- Track, analyze, and report on email and SMS performance metrics
- Use data-driven insights to evaluate campaign success and identify opportunities for improvement
- Create dashboards and regular reporting for cross-functional teams to illustrate campaign impact and trends
- Leverage data to create targeted customer segments and enhance personalization strategies
- Monitor campaign performance and analyze key metrics to inform future initiatives
- Manage and maintain email and SMS marketing platforms, ensuring seamless integrations with CRM and e-commerce tools
- Create and implement email pop-ups, banners, and other customer acquisition features on the website
- Work with third-party vendors to troubleshoot platform issues or deploy new features
- Coordinate cross-functional projects that improve customer experience and optimize digital touchpoints
Our take
The infant formula market in the US has long been dominated by a few major players, but recent supply chain disruptions and plant closures have opened the door for smaller companies to step in. One standout among these new players is ByHeart, which has quickly gained traction in the market. This success is largely due to ByHeart's early FDA approval, allowing the company to meet the increased demand during the formula crisis when larger competitors struggled to keep up.
ByHeart's focus on high-quality, small-batch formula made from grass-fed whole milk and all-natural ingredients has resonated with parents looking for trusted alternatives. This approach, combined with the acquisition of Cascadia Nutrition, gives ByHeart full control over its manufacturing process, ensuring the safety, quality, and reliability of its products.
Alongside this, the company recently raised significant funding to further boost its rapid growth. With this capital, ByHeart plans to expand its commercial presence in the US, and further develop its product pipeline. With such huge achievements to its name already, the company is in prime position to truly dominate the market.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
May 2024
$95m
LATE VC
Jul 2021
$90m
SERIES B
Total funding: $255m
Company HQ
Hudson Square, New York, NY
Articles
Leadership
Ron Belldegrun
(Co-Founder & CEO)Currently an Executive Board Member at Clean Label Project and a Steering Committee Member at the International Milk Genomics Consortium. They are also the Founder and Managing Partner at Consumer Health Ventures.
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