Senior GTM Finance Analyst, Webflow

Self Serve

$101.5-155.5k

Salary applicable to US applicants and dependent on location, for Canadian applicants the range is 131,100 - 176,500. This role is also eligible to participate in Webflow's company-wide bonus program and RSUs

SQL

Python

Mid and Senior level

Remote from Canada, US

More information about location

No-code web design and hosting platform

Be an early applicant

No-code web design and hosting platform

1001+ employees

B2BSaaSNo-CodeWeb Design

Be an early applicant

$101.5-155.5k

SQL

Python

Mid and Senior level

Remote from Canada, US

More information about location

1001+ employees

B2BSaaSNo-CodeWeb Design

Company mission

To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.

Job

Company

Role

Who you are

4+ years of experience in investment banking, consulting, strategic finance, or a related field, ideally with high-growth B2B or B2C SaaS businesses with a product-led growth (PLG) / self serve motion
Nice to have: SQL, Python, time series modelling, or data analytics experience
Strong financial modeling skills, with the ability to build, scale, and interpret models that drive decision-making
Solid understanding of self-serve and PLG business models, including customer acquisition funnels, expansion levers, retention, and customer cohorts
Have excellent communication skills, with the ability to distill complex analyses into clear, concise insights
Are curious to dig into conversion funnel dynamics, product metrics, pricing & packaging changes, and customer behavior to uncover growth opportunities and strategic insights
Are familiar with key SaaS metrics such as ARR, retention, CAC/LTV, and unit economics
Effectively prioritize and deliver high-quality outputs, and proactively improve processes
Enjoy learning new technical skillsets
Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact

What the job involves

We’re looking for a Senior GTM Finance Analyst, Self Serve to support topline forecasting, reporting, and GTM strategy for Webflow’s Self-Serve motion
You’ll work closely with leadership and cross-functional teams to analyze the Self-Serve business and own the forecast
Reporting to the Senior Manager, GTM Finance
Build, maintain, and improve financial models to forecast self serve ARR
Partner with Marketing, Product, and Data to assess the impact of marketing campaigns, pricing & packaging changes, product launches, and macro trends
Perform ad-hoc strategic analyses to uncover opportunities to drive acquisition, expansion, retention, and monetization
Set targets, track, and report on key self-serve KPIs, driving accountability and aligning initiatives with company financial and strategic goals
Take part in our annual planning process through topline target setting
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role

Our take

No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.

The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

34% employee growth in 12 months

Glassdoor (4.1)

Company

Funding (last 2 of 5 rounds)

Mar 2022

$120m

SERIES C

Jan 2021

$140m

SERIES B

Total funding: $335.1m

Company benefits

100% insurance coverage
401K and financial planning
Paid time off
Annual retreat and offsites
10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
Commuter benefits
Vacation bonus
Office setup budget
Health and wellness stipend
Remote work reimbursements
Continued education coverage
Choose your own adventure
Webflow subscription discount

Company HQ

SoMa, San Francisco, CA

Leadership

Vlad Magdalin

(Co-founder & CEO)

Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.

Sergie Magdalin

(Co-founder)

Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.

Bryant Chou

(Co-founder)

Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.

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