Senior Content Strategist, ServiceNow
$137.5-240.7k
plus equity (when applicable) & variable/incentive compensation
Cloud-based digital workflows for enterprises
Job no longer available
Cloud-based digital workflows for enterprises
1001+ employees
Job no longer available
$137.5-240.7k
plus equity (when applicable) & variable/incentive compensation
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry
- 12+ years of experience in marketing, content strategy and/or creation, channel strategy, campaign management, or related roles within a B2B SaaS or technology environment
- Proven success in designing and executing multi-channel, persona-driven content strategies that span awareness to demand and generate measurable business results
- Exceptional leadership skills, with experience managing and influencing cross-functional teams
- Strong ability to prioritize and execute in a fast-paced environment
- Expertise in data-driven decision-making, with the ability to analyze performance and make optimization recommendations
- Curiosity for AI & Innovation: We’re looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!
What the job involves
- We’re seeking a talented and strategic Sr Integrated Content Strategist to join our dynamic marketing team.
- In this role, you will lead the day-to-day development, management, socialization, and implementation of comprehensive content strategies that guide audiences seamlessly through the customer journey—from awareness to conversion—while aligning with priority personas, product innovations, and key campaign objectives
- As the bridge between high-level campaign plans and content execution, you’ll transform inputs such as audience insights, product messaging, and business goals into impactful, actionable strategies
- You will play an active role in shaping these strategies by staying attuned to market trends, audience behaviors, and industry developments, while partnering with cross-functional teams to turn strategies into action
- You’ll create detailed recommendations for content types (e.g., videos, editorial, podcasts, social posts, interactive tools) and distribution channels that resonate with our target audiences
- This role requires close collaboration with a creative lead and their team to ensure all content is aligned with audience needs and delivers consistent, compelling messaging
- You’ll also partner with channel owners across digital, social, and media platforms, as well as a program manager responsible for operational excellence—including timelines, budgets, resourcing, and streamlined collaboration processes
- Collaborate with campaign managers to understand campaign goals, audience insights, pain points, KPIs, budgets, and global/regional requirements
- Develop and implement end-to-end data-driven content strategies that align with campaign goals, audience personas, product innovations, and business objectives, ensuring a connected user experience across the customer journey
- Lead the creation of clear, practical recommendations on content formats (e.g., videos, blogs, social posts, interactive tools) and distribution channels to engage target personas effectively
- Drive innovation in content planning:
- Proactively identify and incorporate emerging content trends, channel features, and new formats to keep strategies innovative, competitive, and aligned with industry advancements
- Regularly socialize content strategies and key updates with cross-functional stakeholders, ensuring alignment and buy-in across teams
- Partner with campaign managers, product & customer marketers, creative directors and digital leads to ensure consistent and connected content implementation and measurement across all campaign touchpoints
- Partner with creative leads to ensure executed content is on strategy, with differentiated, engaging messaging & CTAs that will resonate with customer needs at each stage of the funnel
- Monitor and Optimize Campaign Performance:
- Actively review content performance data and engagement metrics to provide actionable insights and refine strategies for continuous iteration and improvement
- Collaborate with the program manager to ensure efficient workflows, resource allocation, timeline management, and adherence to budgets for all content-related initiatives
- Contribute to and maintain content playbooks containing best practices and learnings to ensure consistent optimizations across campaigns
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company values
- Win as a team
- Innovate and execute
- Stay hungry and humble
- Deliver customer success
Company HQ
Santa Clara, CA
Articles
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
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Diversity, Equity & Inclusion at ServiceNow
- Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
- Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
- Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.
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