Field Marketing Manager, Retool
EMEA
£69.4-94k
Low-code internal tools building software
Open for applications
Low-code internal tools building software
201-500 employees
Open for applications
£69.4-94k
201-500 employees
Company mission
Retool's mission is to create the future of internal software by making software development for engineers simpler and more accessible.
Role
Who you are
- 5+ years of field marketing experience with a B2B or developer tools startup
- 3+ years experience planning and executing hosted and sponsored events
- 2+ years experience managing direct mailer/gifting campaigns
- Excellent project management skills, with an uncanny ability to keeping multiple work streams and cross-functional partners and vendors in sync around timelines
- The ability to span events built for awareness (reaching new developers in tasteful ways, ideally through the communities they’re already a part of) and demand (partnering with GTM teams on building and accelerating pipeline)
- Familiarity with CRM systems (e.g., Salesforce or similar), marketing automation tools (e.g., HubSpot or similar), and tracking tools to assess campaign effectiveness
- Strong sense of curiosity and first principles thinking—bring your intuition, but leave behind any playbooks
- Experience and affinity for evolving projects and experiments into programs
- The ability to build strong cross-functional partnerships to both GTM and product teams, as well as the rest of the marketing org
- Excellent written and verbal communication chops
- Ability to travel domestically and internationally up to 25% within the EMEA region and occasionally to the USA
What the job involves
- As the Field Marketing Manager (EMEA) at Retool, you’ll plan and execute experiential events aligning with our overall marketing strategy to accelerate our growth in the EMEA market in close coordination with the EMEA sales team
- You’ll get to wear different hats and work across many teams at Retool
- You’ll plan, execute and manage field marketing activities including but not limited to events and direct mailers
- You’ll get a chance to work closely with our GTM team to ensure that we engage with the right audience, generate net new leads and help accelerate deals that are already in the pipeline
- You’ll also coordinate with various internal teams such as Product Marketing and Operations to ensure that every project you drive has consistent messaging and aligns with our internal processes of tracking and analytics
- Your north-star KPI will encompass both quality and quantity measured as contribution to the pipeline both from a new logo and expansion motion
- As part of a rapidly scaling team you will have the opportunity to assist in various other areas of demand generation and growth
- Manage experiential events from conception to execution
- Drive the execution on events for developer awareness: figure out the right conferences we should have a presence at or sponsor to brings developers into Retool’s orbit
- Partner closely with EMEA GTM teams to identify the right events to attend or put on to build and accelerate demand generation pipelines
- Extend the Retool brand presence in tasteful ways for different formats like executive dinners, several types of webinars, community meetups, product launch events, and—eventually—user conferences
- Create highly visible experiential projects that rely on vendors and internal stakeholders
- Work with our data and revenue operations teams to track the effectiveness of our events, and use data to inform decisions
Salary benchmarks
Our take
Retool allows developers to build internal applications quickly using a complete set of ready-made building blocks. These internal applications can be used to display company data from a range of sources, including Redis, Salesforce, Google Cloud, and Slack.
For a monthly fee, the platform enables companies to save time that they would have otherwise spent on developing their own internal applications. Retool brands itself as 'low-code,' meaning that it is easy to use and customize. There is a huge demand for systems that allow teams to analyze the data they already have. Retool already counts brands such as Amazon, Philips, Peloton, NBC, and Mercedes-Benz as customers.
Retool was founded in 2017, and the company is now valued at over $1 billion. Founded by Oxford graduate David Hsu, the management team includes ex-Stripe and ex-Airbnb employees with plenty of experience in taking a company from a start-up to a global brand. Retool was awarded $45 million in Series C in 2022, which it is using to expand its workforce, tweak its platform, and develop new products.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2022
$45m
SERIES C
Dec 2021
$20m
SERIES C
Total funding: $165.2m
Company benefits
- Competitive healthcare, dental and vision benefits
- Breakfast, lunch and dinner at our San Francisco and New York offices
- $1,200 annual stipend for anything learning-related (books, conferences, classes, etc.)
- $1,000 work-from-home-setup stipend
- Flexible PTO
- Family planning support and paid parental leave
- 401(k) Matching
- Mental health and wellness benefits
Company HQ
Civic Center, San Francisco, CA
Articles
Leadership
David Hsu
(CEO)David studied Philosophy and Computer Science at the University of Oxford, before founding Retool in 2017. He has served as CEO ever since.
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