Senior Manager of Demand Generation, Zapier
$187.8-281k
+ Equity + Bonus
Workflow automation service
Open for applications
Workflow automation service
1001+ employees
Open for applications
$187.8-281k
+ Equity + Bonus
1001+ employees
Company mission
Zapier's mission is to Make Automation Work for Everyone!
Role
Who you are
- You are a demand generation leader with a strong track record of driving pipeline growth and 8+ yrs of experience
- You know how to build and execute multi-channel marketing campaigns that engage the right audience and convert them into sales opportunities
- You understand how to fuel a Sales-Led Growth motion within a Product-Led Growth company
- You’ve built Product Qualified Lead motions, leveraging email, in-product messaging, and behavioral signals to surface high-intent users and drive conversion at the right moment
- You understand the power of automation and how it transforms marketing
- You enjoy building workflows that improve efficiency, whether it’s optimizing lead nurture sequences, automating reporting, or streamlining campaign execution
- You’re naturally curious about AI and emerging marketing technologies, always looking for ways to experiment with new tools and enhance your team’s day-to-day work
- You know your way around marketing automation platforms, CRM systems, and AI-driven solutions, and you’re excited about how AI can reshape demand generation
- You understand the full customer journey, from awareness to conversion to expansion
- You have experience leading Account-Based Marketing (ABM) programs, working closely with Sales teams to engage high-value accounts
- You also know how to optimize lifecycle marketing, ensuring leads move through the funnel with the right nurture strategies at each stage
- You’re a data-driven marketer who thrives on experimentation
- You are a collaborative leader who can bring together teams across marketing and sales
- You are a clear communicator who can distill complex strategies into simple, actionable plans
- You thrive in fast-moving environments where priorities shift, new challenges arise, and opportunities emerge
- You take ownership of your work, stay focused on business impact, and aren’t afraid to challenge the status quo to improve results
What the job involves
- As we expand upmarket and deepen our focus on enterprise, we are looking for a Senior Demand Generation Manager to lead our Demand Generation and Lifecycle teams, driving high-impact campaigns that generate sales pipeline and revenue
- This role will be responsible for developing and executing full-funnel demand generation strategies, working closely with Sales, Product Marketing, Lifecycle Marketing, and Performance Marketing to fuel Zapier’s continued growth in the mid-market and enterprise space
- You use insights to test, iterate, and optimize campaigns, always looking for ways to improve conversion rates and increase efficiency
- You partner with Revenue Operations to ensure accurate tracking and reporting on MQLs, SQLs, PQLs, pipeline, and revenue impact
- You lead and mentor the Demand Generation and Lifecycle teams, fostering a culture of high performance, continuous learning, and innovation
- While you won’t own paid media, you know how to work with the Performance Marketing team to align demand gen efforts with broader acquisition strategies
- Whether it’s leading a team meeting, writing a strategy doc, or sharing insights with leadership, you ensure stakeholders understand what’s working, what’s not, and what’s next
- Develop and execute demand generation strategies to drive qualified leads and pipeline for the Sales team, balancing PLG and SLG motions
- Lead the Lifecycle Marketing team, optimizing nurture programs, conversion strategies, and retention efforts
- Build and run Account-Based Marketing (ABM) programs, working with Sales and BDR teams to engage and convert strategic accounts
- Partner with the Performance Marketing team to align on paid campaigns, ensuring they support demand generation and pipeline goals
- Use data and insights to optimize performance, running experiments and iterating on campaigns to improve conversion rates and efficiency
- Collaborate with Revenue Operations to ensure accurate tracking of MQLs, SQLs, pipeline contribution, and revenue attribution
- Create a culture of experimentation, testing new approaches across email, ABM, webinars, content marketing, and lifecycle strategies
- Lead and mentor the Demand Generation and Lifecycle teams, ensuring alignment, clarity, and execution against key objectives
- Advocate for marketing’s role in revenue generation, ensuring demand gen efforts align with Sales and company-wide growth priorities
Application process
- Deadline to apply: 30 April 2025 at 05:00 BST
- All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process
- This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional
- Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process
- After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team
- In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application
- We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!
Our take
Even before remote working became the "in thing", freelancers, small business owners, and large organisations have found themselves needing more and more software platforms to serve their operations needs. As people used more software services, Zapier founders saw the need to connect the actions between these softwares and save everyone some time.
Zapier is the largest integration and automation tool for businesses. Since being founded, Zapier has grown its suite of automation offerings across almost every mainstream software service. The company is one of the most successful to come out of Y Combinator, and has also been one of the pioneers of remote working.
Zapier has so far, been able to capitalise heavily on its advantage as first entrants and has had very little actual competition. Software services aren't going anywhere anytime soon and organisations are only going to need more of them. This puts Zapier in a strong place growth-wise but also opens up room for bolder companies to get in on the action. Companies like Airtable and Integromat are already preying on more niche segments of Zapier's market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (1 round)
Oct 2012
$1.3m
SEED
Total funding: $1.3m
Company benefits
- Work from anywhere
- Bonus program
- Unlimited vacation policy
- Great healthcare + dental + vision coverage*
- Retirement plan with company match*
- Stock options for every Zapien**
- 2 annual company retreats to awesome places
- 14 weeks paid leave for new parents
- Home office setup stipend
- Professional development allowance
Additional info
- As a fully remote company with 800+ team members across 40+ states, 38 countries, and 18+ timezones, we’ve adopted a culture of asynchronous work. This work style allows teams to collaborate effectively across locations, time zones, skills, and each individual’s energy levels, and empowers employees to work in a setting that fits their needs. In practice, we live on Slack, with most conversations in public channels. It mimics the open-office feel and allows everyone to search the chat logs if they need to find something that happened when they weren’t around
Leadership
Wade Foster
(CEO & Co-Founder)Prior to co-founding Zapier, wasEmail Marketing Manager with Veterans United Home Loans, and Customer Development Lead at The Idea Works.
Bryan Helmig
(CTO & Co-Founder)Was previously Product Dev/Manager at Veterans United Home Loans.
Mike Knoop
(Co-Founder)Was CPO and Head of Labs at Zapier before becoming President. Previously was a Graduate Research at the University of Missouri.
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