Marketing Lead, Laka

France, Direct-to-Consumer

Salary not provided

+ Share options & Company bonus scheme - if the company hits its targets, you'll get a cash bonus of 5% of your base salary annually

Senior and Expert level
Amsterdam
London
Paris

More information about location

Laka

Collective Cover for Cyclists

Job no longer available

Laka

Collective Cover for Cyclists

101-200 employees

FintechB2CTransportInsuranceFinancial ServicesSaaS

Job no longer available

Salary not provided

+ Share options & Company bonus scheme - if the company hits its targets, you'll get a cash bonus of 5% of your base salary annually

Senior and Expert level
Amsterdam
London
Paris

More information about location

101-200 employees

FintechB2CTransportInsuranceFinancial ServicesSaaS

Company mission

We exist to rewrite the rules of insurance so it’s something people stand with, not against. That’s why we’re building a collective that gets stronger as it grows, covering each other as we fight against the broken and archaic in the pursuit of better.

Role

Who you are

  • We're looking for an ambitious individual to help shape our market strategy!
  • If you're ready to make an impact and grow with a dynamic team, we’d love to meet you!
  • 8+ years of experience in high-growth D2C companies, with a strong background in growth marketing and go-to-market strategies
  • Proven track record in developing and executing end-to-end go-to-market strategies, including performance marketing, CRM, affiliate marketing, and community management, with a focus on scaling user acquisition, revenue, and market share
  • Fluent in English and French (additional European languages are a bonus)
  • Passion for the cycling industry and familiarity with the French cycling market
  • 3+ years of line management experience
  • Comfortable working with performance and marketing attribution data

What the job involves

  • In this role, you'll work closely with the Retail Product Manager and VP of D2C to define product positioning, support go-to-market and marketing strategies, and identify key market opportunities
  • You'll help implement marketing campaigns, assist in managing the market’s performance, and stay on top of trends and competition
  • Develop and execute the market’s business strategy alongside the D2C Product Manager and VP D2C
  • Define our product positioning and devise and deliver our Go-to-market and Marketing strategy for the market
  • Identify market opportunities, customer needs, and competitive landscape to inform decision-making alongside the Product Manager
  • Develop a point of view on market trends, customer behaviours, and competitive changes that impact Laka. Drive in-depth market research alongside our Product Manager
  • Responsible for performance incl P&L of market
  • Lead a team of channel managers to implement marketing campaigns with the support of channel managers and ownership of certain channels
  • What success looks like
  • Achieving growth objectives for the market and delivering on P&L targets
  • Demonstrating deep market expertise
  • Developing and nurturing talent at Laka
  • Partnering with other Market Leads and the VP to plan channel manager roadmaps
  • Collaborating with the Pricing and Data teams to produce performance reports and insights to support team success
  • Leading direct reports with clear objectives and career development plans
  • A passion for cycling or related industries—it’ll give you a leg up in understanding our audience and brand ethos

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Insights

33% female employees

80% employee growth in 12 months

Company

Company benefits

  • Flexible & remote working
  • Competitive pay and share options
  • Professional development fund
  • Employee mental health support through Spill
  • Awesome company offsites
  • Dog friendly office
  • Weekly online all hands meetings
  • Team lunch on us weekly

Our take

Unlike the typical insurance models, Laka's model requires customers to only pay for the true cost of cover. At the end of each month, the cost of any claims is split fairly between customers, with the individual’s maximum premium capped at the market rate.

If there is no claim, the premium that month is zero. Laka is already much-better aligned with customers, because of the fact that fewer claims mean lower costs for the entire Laka customer base. Laka makes money by adding 25% when a claim is made, so the company doesn't make money unless they're adding value.

The company effectively offers a profit share to its customers, encouraging improved behaviour as they stand to benefit from taking better care. The test for Laka to build a huge business will be moving this model out of bike insurance and into other verticals - particularly e-mobility, which it hopes to do with its new funding chest.

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Freddie

Company Specialist at Welcome to the Jungle