Marketing Lead, Laka

France, Direct-to-Consumer

Salary not provided

+ Share options & Company bonus scheme - if the company hits its targets, you'll get a cash bonus of 5% of your base salary annually

Senior and Expert level

Amsterdam

London

Paris

More information about location

Collective cover for cyclists

Job no longer available

Collective cover for cyclists

101-200 employees

FintechB2CTransportInsuranceFinancial ServicesSaaS

Job no longer available

Salary not provided

+ Share options & Company bonus scheme - if the company hits its targets, you'll get a cash bonus of 5% of your base salary annually

Senior and Expert level

Amsterdam

London

Paris

More information about location

101-200 employees

FintechB2CTransportInsuranceFinancial ServicesSaaS

Company mission

To rewrite the rules of insurance so it's something people stand with, not against.

Job

Company

Role

Who you are

We're looking for an ambitious individual to help shape our market strategy!
If you're ready to make an impact and grow with a dynamic team, we’d love to meet you!
8+ years of experience in high-growth D2C companies, with a strong background in growth marketing and go-to-market strategies
Proven track record in developing and executing end-to-end go-to-market strategies, including performance marketing, CRM, affiliate marketing, and community management, with a focus on scaling user acquisition, revenue, and market share
Fluent in English and French (additional European languages are a bonus)
Passion for the cycling industry and familiarity with the French cycling market
3+ years of line management experience
Comfortable working with performance and marketing attribution data

What the job involves

In this role, you'll work closely with the Retail Product Manager and VP of D2C to define product positioning, support go-to-market and marketing strategies, and identify key market opportunities
You'll help implement marketing campaigns, assist in managing the market’s performance, and stay on top of trends and competition
Develop and execute the market’s business strategy alongside the D2C Product Manager and VP D2C
Define our product positioning and devise and deliver our Go-to-market and Marketing strategy for the market
Identify market opportunities, customer needs, and competitive landscape to inform decision-making alongside the Product Manager
Develop a point of view on market trends, customer behaviours, and competitive changes that impact Laka. Drive in-depth market research alongside our Product Manager
Responsible for performance incl P&L of market
Lead a team of channel managers to implement marketing campaigns with the support of channel managers and ownership of certain channels
What success looks like
Achieving growth objectives for the market and delivering on P&L targets
Demonstrating deep market expertise
Developing and nurturing talent at Laka
Partnering with other Market Leads and the VP to plan channel manager roadmaps
Collaborating with the Pricing and Data teams to produce performance reports and insights to support team success
Leading direct reports with clear objectives and career development plans
A passion for cycling or related industries—it’ll give you a leg up in understanding our audience and brand ethos

Our take

More and more people are switching to bikes, eBikes, and scooters for their everyday travel, yet insurance hasn't quite kept up. Traditional insurance can be quite expensive, unclear, and not designed for how people actually use these vehicles. Riders often face high excess fees, complicated claims, and limited support if their bike is stolen or damaged. At the same time, the fast-growing "green mobility" market is still pretty fragmented, making it harder to find simple, reliable coverage.

Laka is trying to fix this with a different approach to insurance, so, instead of charging fixed premiums, it uses a collective model where customers only pay for the actual cost of claims each month, making pricing fairer. Alongside offering coverage, it works closely with brands and retailers, integrating its insurance directly into the buying experience.

Recently, the company raised some serious funding, which will be used to support its growth across Europe and to explore acquisitions. Already operating in multiple countries, the company is aiming to become a leading insurer in the fast-growing micromobility space. With strong partnerships and a focus on fairness and sustainability, Laka is in a great position to expand further and shape how insurance works for green forms of transport in the future.

Freddie

Company Specialist at Welcome to the Jungle

Insights

33% female employees

80% employee growth in 12 months

Glassdoor (4.8)

Company

Company benefits

Flexible & remote working
Competitive pay and share options
Professional development fund
Employee mental health support through Spill
Awesome company offsites
Dog friendly office
Weekly online all hands meetings
Team lunch on us weekly

Company HQ

London, UK

Leadership

Jens Hartwig

(Co-Founder & COO)

Prior to co-founding Laka in 2016, Jens was the COO for a startup incubator that specialised in InsurTech companies.

Ben Allen

(Co-Founder & CTO)

Ben has over 15 years of development experience, most recently as the Head of Engineering for Advance Global Capital

Tobias Taupitz

(Co-Founder & CEO)

Tobias has a background in Finance, having worked for both KPMG and Barclays before Laka.

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