Product Marketing Director, Druva
$212-296.7k
Office located in Santa Clara, CA
Cloud-based backup SaaS platform
Be an early applicant
Cloud-based backup SaaS platform
1001+ employees
Be an early applicant
$212-296.7k
Office located in Santa Clara, CA
1001+ employees
Company mission
To defend business data and eliminate the stress typically associated with data protection and security.
Role
Who you are
- You have 10+ years experience in a B2B product marketing role with SaaS focus. The ideal candidate will be a proactive, creative, solutions-focused with the following attributes:
- Deep understanding and experience in marketing security products - data security, cyber resilience, SIEM, or XDR. Backup and Data Protection experience is a plus
- Strong understanding and experience in messaging and positioning SaaS value prop to IT and Security buyer personas
- Strong aptitude for distilling complex technical differentiators into simple, sticky stories
- Self-starter and a problem solver who works well within a team (both local and distributed)
- Positive attitude, works hard and are constantly looking to improve and learn
- You have strong project management skills and ability to structure and prioritize
- You have a BA or BS degree; MBA a plus
What the job involves
- Product Marketing is a critical function at Druva, as this role connects product strategy to the GTM engine needed to drive success in sales and marketing. You will collaborate with the rest of our world-class marketing team to develop innovative programs and campaigns that drive demand. You must be able to understand sophisticated technologies and translate these into compelling stories and concrete benefits that resonate with IT, security and business buyers
- An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. In addition to excellent communication skills – written, verbal, and visual, you track performance and have the data to prove what’s working and what isn’t
- Product messaging and positioning: Develop differentiated content aligned to market trends, customer needs, competitive landscape and product capabilities
- Product launches and announcements: Working cross-functionally with product management, marketing and sales to build: launch plan, messaging, and a bill of material and executing on it from end to end: content development to field enablement
- Developing and/or reviewing assets including, but not limited to datasheets, solution briefs, web pages, slides, white papers, videos, blogs, analyst and presentations and more
- Understanding customer challenges, business drivers, Druva solutions and customer benefits in delivering impactful marketing outcomes
- Support demand generation activities like webinars and content across the marketing funnel to drive pipeline for our security business, including our cyber, data security and governance offerings
- Be a player coach, roll your sleeves, have a sense of urgency, and lead the security product portfolio
Our take
The data protection industry is booming, thanks to a move to the cloud. Businesses now have access to vast amounts of data that can provide deep insights into every aspect of their operations, but at the same time are vulnerable to cybercrime and service outages. Druva, founded in 2008, exists to protect that vital data with a cloud-based backup service.
As the move to the cloud accelerates, there is a rising number of companies offering data resiliency services, including IBM, Commvault and Rubrik. However, unlike major competitors, Druva's platform is the first entirely cloud-based service, needing no hardware changes. While newer startups have begun to take this same approach, they lack the size, expertise and client base to compete with Druva.
Considered a leader in its sector, Druva has thousands of enterprise clients including household brand names like Samsung, Hulu and DHL. With the Druva Data Resiliency Cloud now surpassing an average of 17 million daily backups, it is clear that demand for the product is still accelerating, and that the company has plenty of room to continue its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2021
$147m
SERIES H
Jun 2019
$130m
SERIES G
Total funding: $475m
Company benefits
- Well-being: We ensure Druvans and their families have comprehensive healthcare and mental health programs
- Family-Oriented: We provide paid maternity, paternity, adoption and family medical care leave – plus funding to support adoption, fertility treatment, and other related expenses
- Financial Gain: We offer competitive compensation, FSA/HSA accounts, equity, and more, to reward Druvans for their hard work
- Rest and Re-Energize: We encourage Druvans to rest with time away as often as needed because we believe it’s our employees’ passion and creativity that makes Druva special
Company HQ
Santa Clara, CA
Leadership
Jaspreet Singh
(Founder & CEO)Before founding Druva, Jaspreet was a Member of the Technical Staff at Veritas and a Software Engineer with Ensim India.
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