Content Marketing Director, Contentful
$202-226k
+ Stock options
Content management platform
Job no longer available
Content management platform
501-1000 employees
Job no longer available
$202-226k
+ Stock options
501-1000 employees
Company mission
To modernize how content flows by leading the transition from legacy CMS to content infrastructure.
Role
Who you are
- A content marketing professional with exceptional content strategy, writing and editing chops, people management skills, and a proven ability to work cross-functionally
- BA or equivalent degree, preferably in communications, marketing, journalism or related area of expertise
- Minimum 8 years of experience in global content-centric marketing roles in the software (SaaS) and/or technology sector
- You are a proven expert in modern content marketing and strategy best practices
- You have experience across marketing disciplines such as: Brand, search, product marketing, communications, demand generation, and ABM marketing
- You are a clear, concise writer, editor, and content producer with the ability to nurture that skill in others
- Familiar with lead-nurturing practices to attract and build audiences with hyper-relevant content
- You have a firm grasp of overall business strategy, marketing goals, and how content fuels business outcomes
- You have excellent communication and influencing skills, proven executive presentation experience, and proven ability to communicate across an ecosystem of stakeholders, influencers and global teams
- Have strong relationship-building and collaboration skills, and the ability to influence others and drive decisions
- You have some experience with AI to automate content production, optimization and / or drive team productivity
- Deep understanding of and capabilities in content marketing strategy, with a track record of driving measurable results in demand generation and pipeline creation
- You have familiarity with technology platforms that organize, structure and deliver content across digital touchpoints
- You have proven leadership experience managing creative teams, including writers, designers and developers; you inspire and lead people to define goals, stay on track and deliver results
What the job involves
- Contentful Marketing is seeking a Senior Director of Content to build our content marketing strategy to drive market awareness and growth
- The Senior Director of Content will spearhead a center of excellence that harmonizes content strategy, planning, creation, publishing, and measurement across the organization
- You will lead a diverse and talented team of writers, editors, and designers to define, develop and deploy a world-class, multi-channel, and multi-format content strategy to drive adoption and pipeline
- This is a global role that requires the ability to understand and cater to the differentiated needs of various key markets and audiences
- You understand the funnel, know how to meet a digitally connected audience where they are, and have developed innovative content ideas to maximize content marketing performance and conversion across all paid, owned and earned channels
- You will be a leader in our Brand Experience team, working alongside our Brand Design, Partner Marketing, Corporate Events and Communications teams, while partnering closely with Demand Generation, Website and SEO, Product Marketing, Developer Relations, Customer Marketing and Analytics to conceptualize, research and deliver content assets that truly move the needle for Contentful in a highly competitive marketplace
- This role reports directly to the Senior Director of Brand & Creative
- Create a cross-organizational strategy for content planning, creation, publishing and measurement
- Partner with audience experts to turn insights into content that helps customers achieve their business outcomes. Ensure content is created with a target audience and distribution-first mindset
- Refine and execute our content marketing strategy to engage key business, marketing and developer personas with highly relevant content for each point in the customer journey, from top-funnel acquisition to nurture and ongoing customer education
- Develop POVs on core content topics in collaboration with other SMEs across marketing, solution engineering, professional services, and product while applying your communication and influencing skills to socializing key themes and ideas across the company, particularly with product and engineering teams
- Leveraging the subject matter expertise across the company to build and utilize content that is engaging a community of chief digital officers
- Oversee the company-side centralized editorial calendar to ensure visibility is established into all content created for external audiences
- Implement and manage a cross-functional content council to foster collaboration and best practice sharing
- Standardize and streamline content production processes to ensure efficiency and business strategy alignment
- Build a content factory to scale content production across all stages of the buyer’s journey to drive higher traffic and engagement for each target segment, and builds on opportunities in key markets
- Establish standardized guidelines to ensure content quality, consistency, and brand adherence
- Manage, skill up and scale our team of writers, editors, and researchers to ensure our messaging is consistent and differentiated across our content investments (written and video assets, as well as other exciting things we dream up)
- Recruit and manage outside agencies and freelancers to extend capacity and capability, and leveraging our user community to drive and scale the production of compelling content to be used across a variety of channels and audiences
- Work with our Customer Marketing and Product Marketing teams to secure relevant customer references, and product and market subject matter expertise, to amplify and enrich content marketing assets
- Define and oversee content measurement and KPIs to ensure content performance and optimization
- Implement best practices for content hygiene and maintenance to ensure optimum content performance
- Measuring the impact of our content assets, and refining our resource allocation and processes accordingly
Our take
Creating, distributing and managing digital content can be complex, time-consuming and difficult, especially at scale. Contentful solves this problem by centralizing all content management into one API-based system.
Since founding in 2013, Contentful has grown to become one of the largest companies of its kind. It now serves thousands of customers, many of which are enterprises such as Danone and Bang & Olufsen. Importantly, the company has continued to improve its offering, for example by partnering with eSSENTIAL Accessibility to offer a way for users to achieve ADA compliance.
In recent years, Contentful has grown its executive team, attracting top talent from companies like Zendesk and Atlassian which has helped to accelerate its ambitious growth strategy. It has also expanded its relationship with AWS, launching the Contentful Composable Content Platform in AWS Marketplace, a key move that will help to broaden its reach and ensure it remains a key player in the competitive CMS market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$175m
SERIES F
Jun 2020
$80m
SERIES E
Total funding: $335.7m
Company benefits
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Generous amount of paid time off, including vacation days, education days, and volunteer days
- Use your personal education budget to improve your skills and grow in your career
- Enjoy a full range of virtual events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
- Use your physical fitness budget to get away from your desk and support your physical wellness
- A monthly phone/internet stipend and phone upgrade reimbursement after 2 years
- Plus, Contentful socks! And other amazing swag as part of company events. Oh yeah!
- Access to our Employee Assistance Program (EAP) for information, support, discussion, and counseling for life’s challenges
- Comprehensive health/dental/vision care package covering 100% of monthly premiums for employees
- 16 weeks of paid parental leave to care for and focus on your growing family
- New hire office equipment stipend. Get the gear you need to work at your best
Company HQ
Denver, Colorado, United States
Leadership
Paolo Negri
(CTO)Previously worked as Senior Developer at AutoScout24, and Senior Developer Team Lead at Wooga.
Sascha Konietzke
(CSO & Board Member)Previously worked as EMEA Manager at Hewlett-Packard, and founded a range of companies including angel investment firm Ko9.
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