Founded in 2007, SoundCloud saw the need for an artist-first platform. They set out to empower independent artists and equip them with the necessary tools and resources to build and grow their careers.
SoundCloud has over 40 million artists on the platform (in comparison to Spotify's 11 million), making them the biggest audio discovery platform in a large and growing market. According to Midia Research, the independent artist market is bound to see unhindered revenue growth for the next few years.
The company plans to scale up its audience and expand its services through new offerings such as the SoundCloud "roster". This is a tier system that provides significant creative and financial resources, as well as financial and marketing support to artists (essentially rivaling large-scale record companies). While artists will maintain ownership of their copyrights they are to be represented by SoundCloud.
SoundCloud's expansion into new markets and regions is still full steam ahead. Through acquisitions, partnerships and even better product offerings, SoundCloud is bent on cementing its standing as every creator's springboard.
Kirsty
Company Specialist at Welcome to the Jungle