Marketing Manager, Industrious
UK/EU
More information about location
3 days a week in office
Coworking & private office space
Posted today
Coworking & private office space
1001+ employees
Posted today
More information about location
3 days a week in office
1001+ employees
Company mission
To meet people where they are to deliver a better work experience.
Role
Who you are
- You thrive as a hands-on "doer" and prefer executing and operationalizing a strategy rather than simply setting high-level strategy
- You have experience launching physical, experiential businesses (like flex space, hotels, or gyms) and understand the rhythm of a site opening
- You are a natural bridge-builder who can seamlessly translate local market feedback (from GMs, Sales, and Ops) into actionable insights for a centralized, remote team
- You enjoy working autonomously as the primary marketer on the ground, wearing multiple hats, and taking full ownership of regional results
- You see complexity (like multi-country markets and language nuances) as an exciting challenge and a chance to truly learn the pulse of a region
- 4+ years of experience in an operational marketing role, with a background in experiential real estate (e.g., flexible office space, hotels, gyms, or travel industry)
- A demonstrable passion for the industry and a genuine "doer" mentality—a hands-on executor focused on delivering operational outcomes rather than purely strategic planning
- Proven ability to manage a Go-to-Market playbook, coordinate complex launches for physical locations, and translate data into actionable market intelligence
- Paid Media Acumen: Strong understanding of digital marketing performance and metrics, with the ability to ask the right strategic questions of a specialist team (deep hands-on expertise in running campaigns is not required)
- Travel: Willingness to travel 2-3 times/quarter within the European region and periodically to the US headquarters for team integration
- Education: Bachelor's degree in Marketing, Business, or a related field is preferred
What the job involves
- Join Industrious as the Marketing Manager, Europe, where you’ll lead the launch of our new locations across Europe (UK, Germany, Netherlands, Belgium, and new markets) and accelerate growth and demand for new members in our spaces
- Reporting directly to the Director of Marketing (US-based) and working collaboratively with local leadership, you will be the sole, dedicated marketing resource on the ground in Europe
- Your primary focus will be operational marketing execution and serving as the essential link between local market reality and the global marketing team
- You will be responsible for translating high-level strategy into effective, on-the-ground activations to generate qualified leads and drive brand awareness
- As the Marketing Manager, Europe, your role demands a blend of operational excellence, execution, and cross-functional partnership
- Digital Performance Management & Market Intelligence:
- Budget Optimisation Liaison: Serve as the critical liaison between the European General Managers (GMs) and the US-based Paid Media team. Own the optimisation of the regional digital marketing budget
- Actionable Insights: Gather, synthesise, and clearly escalate high-quality market intelligence (e.g., lead trends, local search reality, competitor activity) to the US team to inform and correct campaign performance across paid channels (Google, LinkedIn, Facebook, etc.)
- Data Translation: Act as the "translation layer," ensuring the US team has the necessary local context to efficiently manage and optimise paid media campaigns for your markets
- Lead Go-to-Market (GTM) for European Launches:
- Operational Marketing Owner: Own and execute the GTM marketing playbook for new market and sub-market launches. We have big growth ambitions and are launching approximately 15 new units in 2026
- Launch Coordination: Coordinate and execute all launch-related marketing activities, adapting the global playbook for local relevance and ensuring synchronisation across sales, unit operations, and global creative teams
- Testing & Adjustment: Continuously test new marketing activations, monitor results, and adjust the local playbook for maximum effectiveness
- Offline Activation, Partnerships, and Cross-Functional Support:
- Partnership Guidance: Guide local Sales and Unit Operations teams in developing and growing effective, small-scale strategic partnerships (e.g., Chambers of Commerce, industry associations, local businesses) to drive local visibility and prospect traffic
- Broker Marketing: Partner closely with regional Sales Leads and Unit Ops to support local broker marketing efforts, leveraging US-created content
- Cross-Functional Integration: Foster extremely strong partnerships with local Sales and Unit Operations teams to avoid working in a silo, ensuring marketing efforts directly support lead generation and occupancy goals
- Brand Alignment & Agency Coordination:
- PR & Creative Coordination: Work with the US Corporate Brand team to coordinate high-level PR announcements and creative asset requests, ensuring alignment with superior quality global standards
- Agency Management: Manage and oversee the execution of local agencies and freelancers as needed (e.g., PR, creative, translations,etc.) to fill capacity and expertise gaps where internal resources are not available
Salary benchmarks
Our take
Industrious was founded in 2012 when its creators noticed that people often work d better in hotel lobbies and coffee shops than in traditional offices. This inspired the company to develop flexible workspaces that blend the casual environment of public spaces with the resources, security, and professionalism of an office setting.
Shared flexible workspaces are nothing new, but Industrious has successfully differentiated itself from larger competitors like WeWork by focusing on management contracts with landlords rather than leasing properties. The company has seen its revenue triple in recent years and has even taken over WeWork's former headquarters in Manhattan.
As demand for smaller, flexible office spaces grows, Industrious is thriving. With partnerships like CBRE and its expansion into key markets, the company is ready to capitalize on the shifting trends in office space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2022
$100m
GROWTH EQUITY VC
Aug 2019
$80m
SERIES D
Total funding: $322m
Company benefits
- Healthcare - We care deeply about the physical and emotional well-being of our employees. That’s why we offer a range of plan options through United Healthcare, including a variety of employer-paid plans that provide coverage for employees and their families
- Flexible Vacation Time - At Industrious we have a flexible PTO policy. This encourages people to enjoy life outside of work, recharge and look after their mental and emotional health. Take the time you need to have a balanced and fulfilling personal life
- Paid Parental Leave - Families come in all shapes, sizes, and types. We welcome each new addition with generous paid leave so that you can bond with your new child
- Learning & Development Grant - We’re committed to your professional development. We’re proud to offer a yearly grant so that you can take a class or learn a new skill
- Employee Resource Groups - These groups support, promote, and celebrate team members united around shared characteristics or life experiences
Company HQ
Union Square, New York, NY
Leadership
Jamie Hodari
(Co-Founder & CEO)Prior to Industrious, they co-founded and served as the CEO at Kepler, a rapidly growing experimental university that Scientific American called a "daring global experiment" to bring "top-tier instruction to the neediest parts of the planet."
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