Senior Manager of Field Marketing, Workato
ABM for Enterprise
Office located in Palo Alto, CA
Integration & workflow automation platform
Be an early applicant
Integration & workflow automation platform
501-1000 employees
Be an early applicant
Office located in Palo Alto, CA
501-1000 employees
Company mission
To help businesses streamline their operations by providing a platform to automate their work and integrate their stacks, all in one place.
Role
Who you are
- Experience: 8+ years in field marketing, ABM, and/or demand generation with a focus on the US Enterprise market
- Proven ABM Success: Demonstrated success in running targeted, strategic ABM campaigns focused on large enterprise accounts, driving significant pipeline growth and engagement
- Enterprise Knowledge: In-depth understanding of the enterprise sales cycle, including pain points, decision-making processes, and key influencers within large organizations
- Tools & Platforms: Proficiency with marketing automation tools (e.g., Marketo, HubSpot, Pardot), CRM platforms (e.g., Salesforce), and ABM platforms (e.g., Demandbase, Engagio, 6sense)
- Cross-Functional Collaboration: Strong ability to work closely with sales teams to ensure alignment and achieve shared goals for account engagement and conversion
- Analytical & Metrics-Driven: Ability to define, track, and report on key performance indicators (KPIs) for ABM and field marketing campaigns, demonstrating the ROI of marketing efforts in the enterprise space
- Communication Skills: Exceptional written and verbal communication skills, with the ability to create compelling, customized messaging for C-suite executives and key decision-makers in large organizations
What the job involves
- As the Enterprise Field Marketing/ABM Senior Manager, you’ll be at the heart of our ABM/Field Marketing strategy to accelerate growth within the US Enterprise market
- This isn’t just a job—it’s an opportunity to collaborate with the brightest minds in the industry, crafting high-impact marketing strategies that directly contribute to the success of major global organizations
- You’ll play a critical role in shaping the future of enterprise tech, driving the integration and automation revolution, and helping Workato solidify its position as the leader in enterprise automation
- Tailored Field Marketing Event Development: Create the foundation for the enterprise field marketing motion from streamlined operations to driving the field strategy tied closely to ABM campaigns
- Develop & Execute Enterprise ABM Strategy: Design and lead a robust Account-Based Marketing (ABM) strategy focused specifically on US Enterprise organizations. Work closely with Sales and Customer Success teams to identify, prioritize, and segment high-value enterprise accounts, then craft tailored marketing campaigns to engage them
- Collaborate with Sales for Seamless Execution: Partner closely with the Sales team to ensure seamless handoffs of marketing-qualified leads (MQLs) to the appropriate sales reps. Work with sales teams to develop tailored outreach plans for each key account and provide them with the marketing materials and resources they need to close deals
- Pipeline & Revenue Attribution: Track and report on the performance of ABM campaigns, providing visibility into how marketing activities are directly influencing pipeline creation, deal progression, and revenue generation in enterprise accounts
- Account Insights & Reporting: Use analytics and customer data to assess account engagement and campaign effectiveness. Provide actionable insights to Sales and Marketing leadership and optimize future strategies based on performance metrics
Our take
Many businesses struggle with lack of team integration. There are a plethora of handy apps available, and various teams within businesses often use different processes, tools, and software. This has led to many businesses attempting to patch together technologies and create ad-hoc solutions that fail when they need to be scaled. Workato allows businesses to integrate data and apps so that teams can collaborate and communicate securely.
Workato has built a single platform that integrates apps, processes, data, and user experiences to improve efficiency, communication, and business flexibility. There are many integration platforms available, such as SnapLogic and Mulesoft Anypoint Platform, however, Workato has aimed its platform at users who have minimal technical experience, rather than the IT team.
Workato has continued to expand its partnerships and workforce, and is well set to see further growth as it innovates its product offerings and capabilities. The company was recognized as a Leader in the 2023 Gartner® Magic Quadrant™ for Integration Platform as a Service, making five years it has participated and five years it has been recognized.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Nov 2021
$200m
SERIES E
Jan 2021
$110m
SERIES D
Total funding: $415m
Company benefits
- Flexible Working Arrangements: We maintain a hybrid remote work model and provide everyone with best of breed technology tools that enable them to work anywhere, anytime.
- Great Employee Benefits: Such as an Employee Assistance Programme (EAP), Health Insurance, Referral Bonuses, and Workato Stock Options, tailored to the countries that our employees are based in.
- Professional Development Opportunities: We support individual career ambitions, and set aside training programs and budgets they can tap on to upgrade both soft and hard skills.
- Dedicated Wellness: We make it a point to dedicate time to pause, recharge and get to know each other better.
- Recreation Time: From virtual game nights to fitness sessions, there's always time for a little fun on the calendars.
Company values
- Prioritize customers: We exist for our customers and because of them. That’s why we are passionate about delivering an amazing product, excellent service, and an unforgettable experience.
- Win together: We strive to hire people who understand team wins come above their own. We respect and trust our colleagues — believing that the greatest success comes not from one person, but from all of our strengths combined.
- Act now: The best time to do anything worth doing is now. Create a minimal viable solution fast and iterate quickly. We encourage failing fast so we can succeed faster.
- Think ahead: We skip the easy shortcuts for mediocre and temporary solves. It’s important to always take the hard road now if it will lead to a better long term solution.
- Better each other: You cannot get 1% better every day unless people are honest with you and you openly invite that coaching and guidance. Provide feedback in private. Encourage and support in public.
- Go offbeat: We use novel thinking to create novel solutions. We do not use others’ thinking as a template. We mix existing wisdom with unusual thinking to generate new and better solutions.
- Have fun: We take care of ourselves, and give everyone the space they need to feel healthy, happy, and well-rested. Because it’s only when we’re having a good time that we’re able to ensure our customers are, too.
Company HQ
Old Mountain View, Mountain View, CA
Articles
Leadership
Vijay Tella
(CEO)Spent 15 years as an Engineer at Teknekron and TIBCO, before joining Oracle as CSO. They also served as CEO at Qik, and VP at Skype.
Gautham Viswanathan
(CPO)Spent 12 years at TIBCO Software, before leaving their Corporate Development role to found Blink Interactive. Also served as the CEO of iProfile.
Harish Shetty
(Head of Engineering)Previously held leadership roles in engineering at TIBCO, Blink, and iProfile.
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