Head of Growth Marketing, Runa
$200-220k
+ Equity
1-2 days a week in office
We are building the rails for digital money
Posted today
We are building the rails for digital money
101-200 employees
Posted today
$200-220k
+ Equity
1-2 days a week in office
101-200 employees
Company mission
To increase access to goods and services for everyone, one payout at a time by enabling digital money to flow further, faster and more freely for businesses sending small amounts of money to the people they serve.
Role
Who you are
- This is a fast-paced leadership role for someone who thrives on delivering measurable impact and aligning marketing tightly with sales and product to accelerate growth
- 10+ years of B2B marketing experience, including 5+ years managing growth or revenue marketing teams in fast-growing tech companies; fintech or payments experience is a plus
- Proven ability to drive demand generation, marketing operations, and pipeline creation with measurable results
- Deep expertise across digital channels, including performance marketing, SEO, email, events, and lifecycle campaigns
- Hands-on experience with tools like HubSpot, Salesforce, and attribution platforms such as HockeyStack. As well as strong analytical and KPI ownership skills
- A collaborative and growth mindset, skilled at aligning marketing, sales, and product; thrives in fast-paced, test-and-iterate environments
What the job involves
- We’re looking for a strategic and hands-on Head of Growth Marketing to drive scalable growth across the funnel, from awareness to acquisition to customer lifecycle
- You’ll own demand generation, ABM, events, lifecycle marketing, marketing operations and revenue-focused experimentation
- Driving the development and execution of a full-funnel growth marketing strategy focused on pipeline generation, conversion optimization, and customer expansion through paid, organic, email, content, and partnerships
- Owning all demand gen KPIs, including lead volume, CAC, ROI, and pipeline creation, while driving continuous improvement through data led experimentation across channels and tactics
- Building and scaling Account-Based Marketing (ABM) programs in partnership with sales and RevOps, aligning on ICP, segmentation, and attribution to drive revenue from high-value accounts
- Overseeing field and event marketing strategy, including both virtual and in-person, ensuring collaboration with sales and partners to maximize ROI, pipeline impact, and post-event follow-through
- Ownership over the marketing operations and tech stack (e.g., HubSpot), ensuring clean data, accurate attribution, and efficient automation
Our take
The non-cash rewards industry is worth $300 billion, yet hasn't seen much innovation. Incumbents focus on physical gift cards, and a lot of the work is done on spreadsheets and outdated systems.
Runa (rebranded from WeGift) has built a platform that offers API access for businesses to automate sending digital rewards.
There are clear similarities to Stripe here: they revolutionised payments to businesses and are now worth $20 billion. Runa is providing quick integrations for developers and simple design, just like Stripe, but do it such that businesses can 'pay' their customers.
Runa had a strong year in 2023, diversifying its customer base and bringing to the market more than 1500 payout types. It is available in over 40 countries and 25 currencies, indicating a massive leap forward for the platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
37% female employees
64% employee growth in 12 months
Glassdoor (3)
Company
Funding (last 2 of 6 rounds)
Nov 2022
$35m
SERIES B
Mar 2021
$12m
EARLY VC
Total funding: $62.2m
Company benefits
- A minimum of 25 days holiday + public holidays. We also offer 4 company reset, 1 per quarter.
- £1,000 annual L&D allowance to invest in mastering your craft, including accredited studies
- Recognition Awards, where we shine the spotlight on exceptional employees every quarter who in turn get a £500 award
- Staff perks with Runa brands - discounts of up to 12% on coffee, weekly groceries, holidays, the list is endless
- Generous maternity and paternity packages to make sure you get to spend time with your new bundle of joy
- 401k
- Medical Health Insurance
Company values
- Build Trust
- Dive Deep
- Adapt & Overcome
- Master Your Craft
Company HQ
Shoreditch High Street
Leadership
Aron Alexander
(CEO)Previously founded a property investment company. Also worked for Zapper (payments and loyalty company)
Salary benchmarks
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