Marketing Automation Specialist, Factset
$71-98.7k
Salary for New York City
Business data & analytics for finance
Job no longer available
Business data & analytics for finance
1001+ employees
Job no longer available
$71-98.7k
Salary for New York City
1001+ employees
Company mission
To provide access to connected financial data, next-gen AI tools, and dedicated support to help clients see more, think bigger, and do their best work.
Role
Who you are
- The ideal candidate will have experience utilizing Salesforce’s Marketing Cloud Account Engagement (formerly Pardot) automation technology to implement multi-tactic campaign strategies that drive pipeline creation and closed opportunities
- 3-5+ years of marketing automation or similar role at a B2B company
- Strong knowledgebase of B2B marketing channel and tactics with ability to translate into system execution
- Advanced experience with Salesforce Marketing Cloud Account Engagement (formerly named Pardot) and Salesforce CRM. Certification as Salesforce Pardot Consultant or Pardot Specialist a plus
- Demonstrated understanding of the current and emerging marketing technology landscape and a constant desire to learn more
- Experience working collaboratively with cross-functional, global teams. Excellent interpersonal skills and professionalism
What the job involves
- The Marketing Automation Specialist is a critical role within Marketing Analytics & Operations that allows Marketing to meet our company’s aggressive growth targets by delivering demand generation excellence through execution and optimization of marketing campaigns
- Translating marketing campaigns into campaign execution playbooks within Salesforce Marketing Cloud Account Engagement (formerly Pardot)
- Consulate and stage complicated email nurturing programs to deliver the right content at the right time within the buyer’s journey
- Creation, maintenance and optimize assets related to execution, this includes folders, campaigns, forms, emails, tracking links
- Analyze and deliver performance results of assets against benchmarks and suggest strategies for optimizing overall campaign performance to the Program lead
- Manage prospects gathered through external channels such as industry events and content syndication
- Deeply understand FactSet’s Pardot implementation processes and guidelines. Develop, refine and adhere to internal workflows and procedures that ensure quality, accuracy, compliance, and overall project efficiency and uphold all approval and sign off procedures
- Be a team expert on Pardot and its CRM integration to facilitate deep understanding cross the Global team through documentation and education
Our take
FactSet is an S&P 500 company creating flexible, open data solutions for investment professionals around the globe. The company was founded at the end of the 1970s, when the prominence of computers spurred the founders to find a way to deliver computer-based financial information. In doing so, FactSet revolutionized the delivery of this data to clients, which had previously been by messenger and on paper.
Investors use FactSet to access instant financial data and analytics that educate their investment decisions. In 2022, FactSet for CRM launched on the Salesforce AppExchange; reaching users looking to get a complete, reliable view of current and prospective customers. As it has grown, the company has continuously responded to changes in the market, and innovated its operations.
As part of the company’s efforts to help clients modernize and improve their market data technology, FactSet partnered with data and analytics company BMLL to offer order book history and analytics in the cloud. The company has also made steps into the cryptocurrency space by collaborating with Coin Metrics, integrating Coin Metrics’ digital assets data into its solutions, whilst embarking on a series of strategic fintech acquisitions over 2023 and 24.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (1 round)
May 2003
$0.2m
SEED
Total funding: $0.2m
Company HQ
Norwalk, CT
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