Senior Product Marketing Manager, The Mind Company

• Our ideal candidate has extensive lifecycle and consumer product marketing experience and has been responsible for leading email, push, and in-app message campaigns in past roles
• They're also equally adept at strategy, execution, and holistic, customer-focused thinking
• You have 7+ years of experience in product marketing, lifecycle marketing, or another cross-functional growth-focused role, preferably for a consumer startup
• You have extensive experience in a marketing automation tool, building and deploying consumer marketing campaigns
• You are obsessed with your customers, relentlessly working to understand their experience from end to end, beyond the direct bounds of your work
• You know how to measure the success of marketing initiatives and intuitively use data to drive decisions
• You have an inherent sense of what constitutes quality marketing, from creative to campaign setup
• You have extensive experience using A/B testing to drive the greatest impact
• You balance data with customer empathy, understanding that numbers guide us but a deep connection with the user journey shapes truly impactful messaging
• You have exceptional written and spoken communication skills
• You are incredibly eager to make an impact and are self-motivated, enthusiastic, creative, and clever

Desirable

• You will develop and deploy impactful, cross-channel marketing campaigns, find and drive forward new opportunities to educate and delight Balance customers, and ensure our pricing and positioning are optimized in every market
• Drive customer retention, monetization, and engagement for Balance with compelling, precisely targeted campaigns
• Build and deploy emails, push notifications, and in-app messages for millions of meditators worldwide
• Spearhead seamless collaboration with our design and content teams, translating innovative strategies into picture-perfect marketing communications that drive business results
• Develop a deep understanding of the Balance app and its customers’ core motivations, behaviors, and habits, infusing that knowledge into every decision
• Produce and lead go-to-market plans for new features, leveraging your experience, competitive analysis, and data to identify the most impactful strategy
• Collaborate with paid acquisition teammates to ensure creative strategies at the top of the funnel dovetail effectively with down-funnel comms
• Design experiments that allow you to easily and deeply understand the results using A/B testing frameworks

• During the interview process, you can expect conversational-style sessions and a brief on-site practical to get a better understanding of how you work