Product Marketing Manager, Spotify
Ad Platform
$103-147.1k
Plus equity
More information about location
Commercial music streaming service
Be an early applicant
Commercial music streaming service
1001+ employees
Be an early applicant
$103-147.1k
Plus equity
More information about location
1001+ employees
Company mission
To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it
Role
Who you are
- You have a minimum of 5+ years of ad tech experience (inventory forecasting, pacing, and ad delivery)
- Product marketing experience preferred
- You have a BA/BS degree or equivalent; master’s degree a plus
- You have a strong experience leading cross-functional teams and a track record of influencing senior partners in product/engineering, partnerships, operations, and ad sales
- You have strong opinions about what we should build and why, balancing quantitative and qualitative points to influence strategic decisions
- You have experience working globally and are empathetic to customer needs
- You have experience launching cross-functional go-to-market launches
- You have a track record of collaborating with a variety of cross-functional partners in a fast-paced environment
- You can explain the value of highly technical concepts in human, relatable, and compelling language
What the job involves
- We are seeking a Product Marketing Manager to join the Monetization Product Marketing team
- In this role, you will work closely with our product, engineering, business operations, and ad sales teams to oversee inventory forecasting, pacing, and delivery across our unified auction
- Your role will be critical in driving revenue growth and advertiser retention for Spotify Advertising
- This highly cross-functional role offers the opportunity to make a significant impact on our rapidly growing ads business
- The Monetization Product Marketing team sits within the Product and Commercial Growth team and partners closely with leaders across product, engineering, design, ad sales, business development, business marketing, business operations, and PR/communications
- Partner with product, engineering, and business operations to manage inventory forecasting, pacing, and delivery across Spotify’s unified auction, covering our three primary sales channels: direct IO, self-serve, and programmatic
- Develop and implement go-to-market strategies that drive adoption and revenue growth for new ad products and features that support Spotify’s unified auction
- Represent the voice of the customer, advocating consistently for our customers’ needs throughout the product development lifecycle
- Analyze ad delivery and auction dynamics to find opportunities for optimization and innovation
- Act as the bridge between commercial partners and product/engineering to ensure alignment between business objectives and product innovation
- You will help shape Spotify's commercial offering through the power of our ad platform and delivery optimization features
Our take
Spotify was founded in an attempt to combat the rampant music piracy that was causing significant harm to the industry. The company has since taken music streaming mainstream and now has 180m+ paying subscribers across the world.
With features that include a highly accessible interface and a vast catalogue of artists, Spotify's strong brand has been able to maintain growth in spite of fierce competition from deep-pocketed rivals like Amazon and Apple. The company has achieved this by making smart acquisitions to move into other verticals to strengthen its offerings, especially podcasting, by acquiring Gimlet Media, Anchor and Parcast.
Spotify's future plans include rapid growth with a goal to become a one-stop destination for all digital sound, as well as AI and NFT integrations. However, high costs incurred from the acquisition of exclusive podcasts, increasing competitor strength, and weak bottom-line growth mean that the company must find a balance to maintain its position in the sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2016
$1bn
CONVERTIBLE
Jun 2015
$526m
SERIES G
Total funding: $2.1bn
Company benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse
- Flexible share incentives letting you choose how you share in our success
- Global parental leave, six months off - fully paid - for all new parents
- All The Feels, our employee assistance program and self-care hub
- Flexible public holidays, swap days off according to your values and beliefs
Company HQ
Norrmalm, Stockholm, Stockholms län
Leadership
Daniel Ek
(CEO & Chairman)Founded Spotify in 2006. Previously worked as an executive at Tradera, an auction company that was sold to eBay and was briefly the CEO of uTorrent.
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