Campaign Manager, Booking.com
Advertising
More information about location
Leading travel accommodation and experiences marketplace
Be an early applicant
Leading travel accommodation and experiences marketplace
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
Booking.com's mission is to make it easier for everyone to experience the world. They do so by offering a platform that connects every part of a trip – from a great place to stay to getting there, getting around, seeing the sights and sampling local life.
Role
Who you are
- The ideal candidate will have experience in digital media, campaign management, and client relations, as well as the ability to work cross-functionally to support the growth of our advertising solutions
- 2-5 years of experience in digital media, with a focus on campaign management, ad trafficking, and client interaction. Previous experience with Google Ad Manager 360 is essential; familiarity with DV360 and other ad platforms is a plus
- Analytical & Technical Skills: Proficiency in media math and data analysis to monitor campaign performance, troubleshoot discrepancies, and recommend optimization strategies. Knowledge of third-party ad servers such as CM360 and DoubleVerify is beneficial
- Strong Communicator: Excellent communication skills, both written and verbal, with the ability to present complex information to clients and internal stakeholders. Proven experience in building and maintaining client relationships is key
- Collaboration & Teamwork: A team player who thrives in a collaborative environment. Ability to work cross-functionally with internal teams to ensure campaign success and improve operational processes
- Organized & Detail-Oriented: Strong multitasking abilities and attention to detail. Comfortable managing multiple campaigns simultaneously and ensuring all deadlines are met
- Tech-Savvy: Proficient in Excel, with familiarity in HTML, JavaScript, Jira, Confluence, Tableau, or Photoshop being beneficial. Comfortable working with CRM systems and reporting tools
- Travel Requirements: Some travel may be required for client meetings, industry events, and conferences within the EMEA region
- Languages: Multilingual candidates (particularly in Spanish or other EMEA languages) are a plus
What the job involves
- The Campaign Manager Advertising will play a critical role in overseeing the successful execution of digital advertising campaigns across EMEA
- This role involves managing the end-to-end sales process while collaborating closely with internal teams such as Account Management, Product, and Ad Operations to ensure campaigns run smoothly and meet client objectives
- Campaign Management & Coordination: Oversee the full lifecycle of digital advertising campaigns, from initial planning to post-campaign reporting. Ensure that all campaigns are delivered on time, meet client expectations, and adhere to Booking.com’s quality standards. Work with clients and internal teams to ensure a smooth execution process
- Technical Implementation: Manage the technical implementation of third-party creative assets and rich media, ensuring that campaigns are properly set up in tools like Google Ad Manager (GAM). Collaborate with the Ad Operations team to resolve any creative challenges and maintain accurate ad trafficking and QA processes
- Client Relations: Serve as the primary point of contact for clients and agencies, providing ongoing support and communication throughout the campaign lifecycle. Work closely with clients to understand their objectives, address any concerns, and recommend optimization strategies to enhance campaign performance
- Reporting & Performance Tracking: Generate monthly and post-campaign reports, utilizing first-party and third-party data sources to analyze campaign performance. Present insights and recommendations to clients, demonstrating the impact and value of Booking.com’s advertising solutions
- Collaboration & Process Improvement: Collaborate with cross-functional teams including Product, Marketing, and Sales to ensure the successful delivery of campaigns. Work closely with internal stakeholders to improve workflows, streamline processes, and enhance the overall client experience
- Inventory & Revenue Management: Monitor and manage the reservation of inventory for digital advertising campaigns, ensuring that forecasts are accurate and inventory is available. Proactively identify opportunities for upselling or cross-selling additional media products
- Creative & Custom Solutions Support: Facilitate the creative development process for client campaigns, coordinating with design and content teams to ensure that all creative assets align with Booking.com’s specifications. Assist in the development of custom sponsorships, landing pages, and promotions to meet client needs
- CRM & Billing: Maintain accurate records of campaigns, including insertion orders, billing information, and proof of performance documentation. Use CRM tools to manage client accounts and provide transparency to the management team
Our take
Booking.com has established itself as a leading digital travel company. The company reaps the benefits of its status in the market and is currently in a stronger position than its up-and-coming competitors such as Expedia, Trivago and Trip.com. Airbnb represents the sharing economy and acts as a disruptive force in this market but still has ways to go to compete with Booking.com.
In recent years, there has been considerable growth in the number of travellers wishing to travel more sustainably. Booking.com is well positioned to attract these consumers, having introduced a Travel Sustainable badge on their platform which over 100,000 properties have achieved for their sustainability efforts.
The company was originally founded with a core focus on hotels, and the platform now offers more than 28 million accommodation listings. It has also expanded into different services, including flights, car rentals, and attractions.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
52% female employees
9% employee growth in 12 months
Company
Company benefits
- Headspace Subscription
- Anniversary Leave
- Travel Credit
- Unlimited e-learning
- Booking Cares Volunteer Days
- Local Benefits: vary by country, but often include flex time, vacation days, health insurance, retirement savings, and much much more!
Company values
- Succeed Together - We celebrate team success, through making connections, building trust and valuing the diverse perspectives of others
- Own It - We obsess about adding value for our customer – guests, partners, colleagues – to make it easier for everyone to experience the world
- Learn Forever - We are resilient, take time to reflect, and seek to learn – from colleagues, from the outside world and from our failures
- Think Customer First - We obsess about adding value for our customer – guests, partners, colleagues – to make it easier for everyone to experience the world
- Do The Right Thing - We get the right results the right way. For each other, our communities and the world around us
Company HQ
Grachtengordel-Zuid, Amsterdam, Netherlands
Articles
Leadership
Glenn Fogel
(CEO)Previously Vice President at Morgan Stanley. They joined Booking Holdings in 2000 and have held several high profile and executive positions since. They are currently the President and CEO
People progressing
Responsible for all aspects of our Accommodations business unit, including Product and Tech, as well as leading Customer Service, Partner Services (commercial), Customer Insights and Product UX
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at Booking.com
- We’re committed to fostering a more inclusive Booking.com experience for the millions of travellers, partners and communities around the world who use our platform every day. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations
- Directly linked to our mission to make it easier for everyone to experience the world, Inclusion, Diversity, Belonging and Wellbeing (IDBW) have been a core part of our company culture since day one. Creating a workplace where everyone feels welcome and able to do their best work is no easy job. It’s one that evolves over time and will never officially be ‘done’. But that’s ok, because it’s both highly rewarding and vitally important.
- Our ambition is to achieve gender parity (45-55%) in all units and at all levels of our organisation
- To give back to the places that have given us so much, we created Booking Cares – an employee volunteer programme that empowers our workforce to drive inclusion, wellbeing, and sustainability via volunteering, donations, and more – all during working hours. Since the programme began in 2014, over 172,000 work hours have been donated, by almost 6,000 employees, across more than 2,100 projects worldwide.
- B.Champion is our learning and development program for women who want to prepare for the next step in their career. During the six-month program, participants are grouped together in a supportive community cohort, are paired with a senior-level mentor from Booking.com and follow a structured personal development program.
- Every year we celebrate the achievements of inspiring colleagues at Booking.com and give them a platform for recognition: the Playmaker & Inclusionist Awards. The awards seek to recognize colleagues who empower and inspire others and who have done much to promote the mission of Inclusion, Diversity, Belonging, and Wellbeing.
- Booking.com was recently ranked #3 in the Financial Times’ 2021 Diversity Leaders list of European employers, and we couldn’t be more proud. It’s a great recognition for our colleagues around the world, who effortlessly work to create a welcoming and open environment in which people can connect and learn from each other.
- Driven by our employees with the support of the Booking.com IDBW team, our Employee Resource Groups (ERGs) are a driving force in creating the most open, welcoming and empowering work environment possible. Backed by members and allies, our ERGs not only foster inclusion, but drive our business goals and product evolution as well.
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