Conversion Rate Optimisation (CRO) Specialist, Equator
£42-48k
Digital transformation consultancy
Open for applications
Digital transformation consultancy
201-500 employees
Open for applications
£42-48k
201-500 employees
Company mission
To transform today's challengers into the market leaders of tomorrow.
Role
Who you are
- A data-driven and commercial mindset with strong knowledge of CRO principles to deliver user outcomes
- Ability to extract, analyse and interpret data from various analytics platforms (GA4, Adobe Analytics as essential requirements)
- Expertise in identifying areas for improvement from both detailed analytics and previous experience in UX
- Proven experience in systematically optimising user experience - creating, prioritising and evolving CRO roadmaps
- Solid understanding of web tracking, demonstrated expertise in A/B and MV testing
- A good understanding of general UX & UI best practices, as well as (ideally) psychology and persuasion principles
- Demonstrated copywriting skills (within the context of proposed experiments)
- Hands-on experience with testing and personalisation tools (Optimizely essential), covering the full end-to-end process from test configuration, quality assurance, activation to analysis
- Understanding of technical elements including HTML, CSS and JavaScript (NB: Not necessarily carrying out hands-on coding & development but a competent understanding within the context of proposing and troubleshooting experiments)
- Basic experience with design tools (such as Figma) used in the creation of experiment wireframes
- Broad understanding of digital and marketing influences (e.g. SEO, PPC, Affiliates, DM) and their impact on web performance
What the job involves
- Analyse the data in depth but critically, extract the meaning and learnings from the data to ultimately support decision-making, UX optimisation and strategy – thus delivering value to our clients
- Help to plan, develop and execute a CRO strategy for our Insights clients, to reduce customer friction and improve funnel conversion rates, revenue and other KPIs and metrics for businesses, using data from various digital analytics tools
- Use your analysis skills to discover issues and opportunities for digital user experience improvements including statistical testing (A/B and MVT)
- Align proposed testing initiatives with clear KPI’s that align with overall business goals and objectives
- Be responsible for analysing large datasets using platforms like Google Analytics (GA4), Adobe Analytics and Optimizely
- Develop and continually add to a detailed and considered roadmap of testing initiatives, fuelled by detailed quantitative and qualitative analysis
- Execute the end-to-end process to implement said roadmap of testing initiatives (test mock-up, test configuration, quality assurance, test activation, test analysis)
- Ensure each testing initiative is delivered on time, and provide detailed performance reports on the back of each
- Work collaboratively within the wider business (alongside Strategy, Design and Development) to develop, launch and measure new tests based on reporting analysi
Application process
- 1. Apply with your profile or on our website https://www.eqtr.com/careers/job/?id=78
- 2. 30 min Teams call with our Hiring Manager
- 3. 1h Teams call with the wider team
Our take
Glaswegian digital consulting firm Equator works with companies across a wide array of industries, including healthcare, B2B, private equity, wealth management and travel. It aims to elevate challenger businesses into future market leaders by accelerating business performance and audience engagement.
Focusing on companies with aspirations for high growth, Equator has been operating for 25 years, paying close attention to digital innovations to keep its clients ahead of the curve, all whilst maintaining a customer-centric focus. It works at all stages of a customer’s digital transformation pipeline, and its longevity as a consultancy firm attests to its customer satisfaction.
In 2016, Equator bought the brand agency 999 Design, the portfolio of which was absorbed by Equator. Clients taken by Equator included the Financial Times and Highland Spring and contributed to its long-term growth strategy. Now Equator has offices in Glasgow and London and continues to expand its portfolio with confidence.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Generous Pension Scheme - We want a secure future for all our team. Join our Pension Scheme and 10% will be matched by us
- Lots of holidays - 34 days holidays so we can all relax and enjoy our time off. Also, you get an extra day for every year you work (up to 5 extra days)
- Free Gym Membership - Exclusive membership to the hi-tech Village Gym, or a contribution to a gym of your choice
- Flexible working - We have been a champion of flexible working long before the pandemic
- Free Private Healthcare - Every team member gets private healthcare, to make sure you get access to the best treatment
- Mental health aware - We are passionate about mental health, so everyone gets access to our 24/7 Employee Assistance Programme. You can also become one of our mental health first aiders
- 42% off a New Bike - Take part in the Cycle-to-Work scheme and save up to 42% on a new bike
- Enhanced Maternity & Paternity Leave - We are a family-oriented company. Get enhanced maternity and paternity leave and a huge celebration when you bring in the baby!
- Daily Coffee, Friday Drinks and Mountains of Fruit - Fresh fruit, bottomless caffeine, and celebratory drinks every Friday for a week well done!
- The Best Social Scene - From summer BBQs on a private island on Loch Lomond to Christmas glamour there’s always something to look forward to
- £1000 Referral Bonus - You get a grand every time one of your friends join the team
- Long-term service rewards - The longer you stay, the more we celebrate you. At each major milestone you’ll get a surprise gift as a big thank you
Company HQ
Glasgow, UK
Leadership
John McLeish
(CEO & Co-Founder)Also a Partner at D3 Digital Due Diligence and is a Director at Craigholme School.
Jamie Jefferson
(Chief Creative Officer & Co-Founder)Also an Organiser at Glasgow Pride. Previously I&D Council Co-Chair at British Interactive Media Association, Trustee Boardmember at the National College Creative Industries Ltd and for Creative & Cultural Skills.
Garry Hamilton
(Chief Growth Officer)Previously Managing Director at Syntonik Digitial Media and was an Ecommerce Manager at Vice Magazine.
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