Senior Brand Manager, Live Nation
LN Media & Sponsorship
$70-75k
More information about location
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$70-75k
More information about location
1001+ employees
Company mission
To help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
- 4-6 years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, advertising or activation agencies
- Record of success building, selling, and/or delivering innovative marketing programs with measurable results
- Experience with marketing programs that blend physical and digital components preferred
- Work with recognizable global brands preferred
- Proficiency in Keynote and Microsoft Office Suite
- Ability to travel 30% of time or more, often nights and weekends
What the job involves
- The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic minded individuals that thrive in an environment full of variables and unknowns
- Senior Brand Managers lead day-to-day relationships and activities of Live Nation’s strategic marketing partnerships with our top corporate brands. This role will have an emphasis on venue sponsorships and on-site execution. You will be directly involved in maximizing the value of the client relationship and performance of client’s entertainment marketing programs with a focus on:
- Client Relationship Service
- Program Activation & Performance
- Project Management
- Financial Performance, Budget Planning & Reporting
- Innovation & Growth
- Support the planning, execution, reporting and on-site delivery of venue activations, consumer promotions, digital amplificiation, artist partnership, & hospitality bank fulfillment in partnership with department leads
- Own meeting agendas, recap notes, and next-step alignment to ensure every discussion drives progress, while executing and optimizing internal processes
- Translate data insights into clear, compelling narratives that highlight measurable results, and demonstrate impact, uncover growth opportunities, and drive future business while articulating Live Nation’s value proposition
- Support team in financial management for assigned accounts tracking actuals, processing invoices, and running budget scenarios to ensure fiscal discipline
- Participate in key client meetings throughout the year, in-person and over Zoom – i.e. Mid-year reviews, end of year recaps, etc
- Develop and grow relationships with cross-functional teams across Digital, Promotions, Talent, Content Production, Legal, Finance, and Research to deliver insight-driven programs that meet client objectives
- Additional responsibilities as requested from Manager and/or Senior Management as requested
- Represents Live Nation with a commitment to integrity, respect for others, inclusivity, collaboration and professionalism
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2005, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Beverly Hills, CA
Leadership
Michael Rapino
(CEO & President)Michael joined Live Nation Entertainment in 2005 as CEO and President. Previously, he spent 10 years in various Marketing and Entertainment roles at Labatt's Breweries of Canada. He also held several roles at Clear Channel Communications, including CEO and President of Global Music.
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