Senior Paid Search Executive, Immediate Media Co
£30.6-36k
Special interest content and platform company
Job no longer available
Special interest content and platform company
1001+ employees
Job no longer available
£30.6-36k
1001+ employees
Company mission
To help their audiences get the most out of the things they love, whatever they spend their time and energy on.
Role
Who you are
- This position is suited to a strategic and results-oriented professional with experience in managing Google App Ads and Apple Search Ads campaigns
- Minimum 2-3 years of hands-on experience in managing Google App Ads and Apple Search Ads campaign
- Proven track record of driving growth in app installs
- Proficient in using Google Ads, Apple Search Ads and Google Analytics
- Experience in optimising campaigns for customer acquisition
- Ability to present complex information in a clear and persuasive manner
- Innovative thinker with a passion for testing new ideas and strategies
- High level of accuracy and attention to detail in managing campaigns, budgets, and reports
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and business needs
What the job involves
- The Senior Paid Search Executive is a key role within the Customer Marketing and Subscriptions team, focused on driving growth in digital subscriptions increasing app installs and subscriptions
- As a Senior Paid Search Executive, you will be responsible for developing and implementing paid search strategies that align with our business objectives, using your deep understanding of customer behaviour, digital marketing techniques, and the subscriptions market
- Design and execute paid search campaigns on Google Adwords and Apple Search Ads to drive growth in app installs & bundle subscriptions
- Continuously monitor, analyse, and optimise paid search campaigns to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV). Use data-driven insights to adjust strategies and maximise results
- Work closely with the broader Customer Marketing team to ensure that paid search strategies are integrated with wider marketing efforts
- Design and implement A/B tests to refine ad creatives, targeting strategies, and bidding methods
- Foster a culture of continuous improvement and innovation by sharing insights and best practices across the team
- Oversee paid search budgets, ensuring efficient allocation of resources to maximise campaign performance
- Keep abreast of the latest developments in paid search, mobile marketing, and subscription models
- Develop and maintain comprehensive reporting frameworks to track campaign performance, customer acquisition metrics, and subscription growth. Present insights and recommendations to inform strategic decisions
- Assist in managing our paid search agency to optimise and oversee campaigns focused on driving print subscriptions
Salary benchmarks
Our take
Immediate Media is a multinational publishing house that originated from the combined assets of multiple, formerly independent publishing houses, such as BBC Magazines, Magicalia, and Future.
Immediate, which was acquired by Hubert Burda Media in 2017, stands out for its niche as a content and platform company that only focuses on special interest markets, offering content from over 75 consumer brands ranging from Radio Times and CBeebies to BBC History and Cycling Plus. This breadth of specialised content has led to over 74M global consumers.
The company continues to see growth as it acquires new companies to expand its portfolio. Already the UK’s leading food media publisher - boasting 30M monthly users in this sector - it recently acquired Nutracheck, a food diary app and website, to enhance its food portfolio and further expand its digital capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Company benefits
- Contributory pension
- Life assurance
- 25 days annual leave,
- Extra day off for your birthday
- Extra day off around Christmas
- Holiday purchase and sale scheme
- Recruitment referral scheme
- Employee assistance programme
- Flexible/Hybrid Working
- Gym Discount
- Enhanced maternity, paternity and adoption benefits
- Retail and restaurant discounts
- Child-care vouchers
Company HQ
West Kensington, London, UK
Leadership
Sean Cornwell
(CEO)Co-founder of EarthFirelce and founder of DMEurope.com. Previously served as CEO for Direct Ferries, Chief Digital Officer for Travelex, COO for Shutl, and Managing Director & Vice President of International and Mobile for eHarmony.com.
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