Lead Data Analyst, Trustpilot
Marketing Analytics
+ Bonus
Consumer review website
Be an early applicant
Consumer review website
1001+ employees
Be an early applicant
+ Bonus
1001+ employees
Company mission
To bring people and businesses closer together to create ever-improving experiences for everyone.
Role
Who you are
- Highly Skilled Technician: You are fluent in SQL and R or Python and have a deep-rooted understanding of regression models, clustering, and statistical significance with an ability to apply them to marketing problems
- Strategic Marketing Thinker: You have significant experience solving marketing problems using techniques such as MTA, MMM, and Incrementality testing. You don't just build models; you understand the "why" behind the spend
- Trusted Advisor: You possess strong collaboration skills, knowing how to challenge assumptions and guide leadership toward data-informed decisions
- Clear Communicator: You can explain complex statistical concepts to a non-technical audience and present a compelling case for budget optimization to executive leadership
- Data Storytelling: You have proven experience with Looker (LookML) or similar BI tools, with a focus on making data accessible and easy to understand
- Quality Focused: You have a commitment to data quality and experience working within modern data stacks (e.g., BigQuery, dbt, Airflow)
What the job involves
- We are looking for a Lead Marketing Analyst to join our Go-To-Market (GTM) Analytics team
- This is a high-impact, individual contributor role designed for an accomplished professional who can bridge the gap between technical statistical modeling and strategic marketing execution
- Your mission is to help us answer the ultimate question: "How do we spend our next dollar to maximize impact?" You will shape marketing triangulation, combining Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and rigorous incrementality testing to provide a 360-degree view of our ROI
- Marketing Triangulation: Guide and own the methodology for measuring marketing effectiveness. You will move beyond surface-level metrics to develop a sophisticated "source of truth" using MMM, MTA, and lift studies
- Advanced Data Analysis: Design and execute complex analyses, including cohort analysis, customer segmentation, and predictive modeling to identify growth levers
- Collaborative Experimentation: Partner with Marketing Leads to design, implement, and analyze A/B and multivariate tests, fostering a culture of "test and learn."
- Capability Development: Support and scale our analytics infrastructure. This includes developing solutions in R/Python and integrating them into our data stack
- Stakeholder Influence: Provide actionable insights to help stakeholders make data-informed decisions and drive data literacy around marketing optimization
- Actionable Reporting: Create intuitive dashboards in Looker that don't just show data, but provide actionable insights for stakeholders ranging from Channel Managers to the CMO
- Funnel Strategy: Guide the analytical strategy for the end-to-end GTM funnel. Analyze the sales funnel to increase lead generation, accelerate conversion rates, and drive revenue expansion by identifying bottlenecks and opportunities for improvements
- Data Engineering Collaboration: Work closely with our data engineering team using dbt to ensure our marketing data pipelines are robust, efficient, and reliable
Salary benchmarks
Our take
Fuelled by the rise of the consumer voice, Trustpilot began with the vision that a brand's future is trust and transparency powered. Since launch, the site has hosted over 300 million reviews for hundreds of thousands of businesses.
The company works hard to make sure customers are reading reviews based on real experiences and take an active stance in combating fake reviews. This includes forming a partnership with Veriff to offer identity verification services to the community.
Trustpilot earns a majority of its revenue from companies that subscribe to its services. This enables companies to collect reviews at key moments in customer journeys, showcase their reviews elsewhere, and unlock customer insights. After a successful IPO back in 2021, the company has continued to grow and maintains it status as a trusted tool for consumers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Mar 2019
$55m
SERIES E
Jan 2017
$7.3m
LATE VC
Total funding: $179.2m
Company benefits
- Maternity & Paternity pay
- Train travel scheme
- '20% time' - work on anything you’d like
- 28 days holiday (excl. bank holidays)
- Work from home opportunities
- Pension and life insurance
- Full access to Headspace
- Regular events and socials
- Health cash plan, online GP, 24/7, Employee Assistance Plan
- And more! (Varies by location)
Company HQ
København K, København
Leadership
Adrian Blair
(CEO)CEO of the company since 2023. Also Co-Founder and Chair at Circl. Former CBO at Cera, CEO at Dext and Global COO of JUST EAT.
Share this job
View 21 more jobs at Trustpilot