Senior Manager, Expedia Group
Social & Influencer Analytics
$155-217k
Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role
Online travel shopping company
Job no longer available
Online travel shopping company
1001+ employees
Job no longer available
$155-217k
Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- 6+ years experience working with expertise across both social media and influencer marketing analytics
- Extensive experience working with tools such as Excel and Tableau (data manipulation, macros, charts and pivot tables)
- Deep knowledge and expertise with core social channels: Instagram, TikTok, Facebook, Pinterest, LinkedIn and X, including platform features and APIs as well as regionally relevant platforms like Line and Naver
- Strong expertise in social metrics in the owned, earned and paid space
- Strong grasp of influencer marketing, content creators, and how creators and ambassadors work with brands
- Experience with social media and influencer CMS and analytics tools
- Excellent written and verbal communications skills
- Ability to think critically and problem-solve
- Ability to handle fast-paced environments with quick-turn timelines
- Ability to tell a compelling story using data
- Ability to partner with teams and business leaders to deep dive into data to solve complex business problems
- Strong attention to detail with excellent time management and prioritization skills, and the ability to manage ad-hoc requests in tandem with ongoing projects
- Strong presentation and writing skills
- Collaborative mindset and ability to work effectively within a team while also being comfortable working autonomously with a manager based in a different time zone
- Have worked/supported multiple global markets
What the job involves
- The Global Communications team builds brand awareness and trust through earned media, impactful events, thought leadership, social community engagement, capitalizing on trends, and tapping into celebrities and influencers
- We elevate brand stories that inspire the traveler and position EG as the most innovative and accessible company in the travel tech category and deliver work that is meaningful to our audiences
- The Senior Manager, Social & Influencer Analytics sits on the cross-functional communications & operations team
- This team drives org-wide integrated communication strategy and delivery for major moments and sets the org up for success
- Focusing on social and influencer channels, you play a leadership role in tracking and measuring the performance of our B2C, Corporate and B2B activity throughout the marketing funnel, using data to recommend actionable insights and guide strategy development
- This global role reports to the Senior Manager, Shared Services & Operations, Global Communications based in London and will work closely with the Social Media leadership, Global Communications and Marketing teams at Expedia Group
- In collaboration with Leadership, define, maintain and optimize the global social media and influencer measurement frameworks for social media and influencer programs across B2C, B2B and corporate channels
- Lead the generation and delivery of reporting ensuring consistency across brands and global markets
- Tell stories through data demonstrating the ability to go beyond superficial data points to drive meaning
- Build simple and powerful data visualizations
- Oversee social listening efforts to identify trends, inform communication strategies and understand campaign performance in more detail
- Work cross-functionally with other analytics teams across the business to deliver reports and actionable insights
- Coach and mentor more junior team members, instilling a test and learn culture
- Act as primary contact for social media and influencer analytics tools
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- 401K Plan
- Health Insurance
- Dental Insurance
- Flexible Spending Account (FSA)
- Vision Insurance
- Health Savings Account (HSA)
- Life Insurance
Company values
- Force Simplicity
- Include Consciously
- Trust Each Other
- Go Get What's Next
- Choose Fearlessly
Company HQ
Interbay, Seattle, WA
Articles
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
People progressing
Joined as Manager - Strategic Initiatives and has been promoted multiple times to Senior Manager - Strategic Initiatives after 1 year, to Director - Strategic Initiatives also after 1 year, and again to Senior Director - Strategy & Supply after 2 years. Now works as the Vice President of the Travel Agent Affiliate Program.
Salary benchmarks
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