US Marketing Lead, Housr
Property search and energy billing management for tenants and landlords
Job no longer available
Property search and energy billing management for tenants and landlords
21-100 employees
Job no longer available
21-100 employees
Company mission
To revolutionise the way that the student property market works.
Role
Who you are
- You have led marketing within a high-growth B2B or B2B2C startup, ideally selling into complex or institutional buyers
- You have experience marketing to universities, colleges or similarly regulated or considered markets. Alternatively, you have built trust with buyers who require credibility and evidence before making decisions
- You are both strategic and hands-on. You can define direction and also write the copy, launch the campaign or host the event when needed
- You understand content-led growth, thought leadership and narrative-driven marketing
- You work closely with sales to generate pipeline, not just awareness
- You communicate clearly and confidently, with strong writing and a well-formed point of view
- You are curious and motivated to understand your customer deeply
What the job involves
- We are now hiring a Marketing Lead (US & Canada) to take ownership of our growth across North America
- This is a foundational leadership role. You will shape how Housr is understood by universities and colleges, building demand, credibility and brand awareness in a market where trust matters
- It is an opportunity for a marketing leader who wants to define a category and shape the public presence of a fast-scaling company
- Working closely with Housr’s Global Head of Marketing, you will own the university-facing marketing strategy across the US and Canada
- You will shape how Housr shows up to university and college decision-makers, from first engagement through to signed partnership
- You will be building in new regions, engaging new campuses and developing new narratives
- Develop and execute the end-to-end marketing strategy for universities, Property Partners and Perk Partners across the US and Canada
- Position Housr as a trusted authority in off-campus student living through:
- Thought leadership content
- Research, insights and perspective
- Conference presence and speaking opportunities
- Founder and executive storytelling
- Work closely with sales to design campaigns, content and events that directly support university acquisition and expansion
- Create Compelling Content and Messaging
- Ensure everything Housr shares is clear, differentiated and credible
- Content and editorial
- Events and conferences
- Partnerships and co-marketing
- Email and lifecycle campaigns
- Website messaging and conversion journeys
- Partner closely with sales, go-to-market, product and leadership teams to ensure marketing is aligned with company strategy and market feedback
Application process
- Introductory call, 30 minutes
- A conversation to understand your background and align on expectations
- Marketing deep dive and case discussion, 45 minutes
- A strategic conversation with Housr’s Global Head of Marketing focused on increasing visibility among universities in the US and Canada
- Marketing strategy task and presentation, 1 hour
- You will present how you would build Housr’s university marketing engine, including messaging, channels and priorities
- Final conversation with leadership, 45 minutes
- A discussion focused on long-term vision and alignment
Our take
Founded by friends who met at university themselves, Housr is a rental app that utilises AI to reduce the hurdles for students looking to land a property. A seamless system for both landlords and renters alike, the streamlined system likens itself to Tinder, operating with the same ergonomic swiping system as the dating app.
It’s a savvy idea, and one that speaks to a whole generation of young people fed up with high prices and unsustainable living situations. The app not only works for renting a property, but for bill management and housemate searches too, reflecting a market trend towards all-in-one mobile applications. The bill management function allows seamless bill sharing between parties, whilst the housemate search uses the same swiping function to ensure a seamless customer journey.
Achieving three funding rounds in two years, Housr is definitely off to a promising start. Its next step will be to capitalise on its 186% year-on-year growth and expand its operations to universities in the USA.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Manchester, UK
Leadership
Harry Neil Panter
(Co-Founder & CEO)Also a Fellow at Sigma Squared Society, Co-Chair Young Directors and Founders Group and is a freelancer at Real Consultancy.
Ben Clayton
(Co-Founder & CTO)Previously a Full Stack Software Engineer at Cara Digital and was a Materials Management Assistant for the NHS.
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