Senior Social Media Manager, LegalZoom
$104.6-139.5k
More information about location
Online legal advice platform
Be an early applicant
Online legal advice platform
1001+ employees
Be an early applicant
$104.6-139.5k
More information about location
1001+ employees
Company mission
To make legal help should be a fundamental right, easy to understand, afford, and access.
Role
Who you are
- 5-8+ years of hands-on social media/brand marketing experience (or equivalent), including ownership of organic social strategy and operations
- Experience with enterprise social tools (e.g., Sprinklr, Hootsuite, Brandwatch, Sprout) and analytics platforms
- Demonstrated ability to lead social strategy and run day-to-day execution (content calendar management, publishing, community response)
- Exceptional program and project management skills — you are impeccably organized and thrive in managing many concurrent, time-sensitive projects
- Deep platform knowledge and up-to-date best practices across major social apps (incl. short-form video, social search optimization, metadata/subtitles, discovery signals)
- Strong analytical chops: experience building dashboards, running A/B tests, designing experiments, and translating quantitative and qualitative insights into strategy
- Experience with influencer/creator outreach and partnership management (identification, briefs, measurement)
- Excellent written and oral communication skills; ability to present strategy to senior stakeholders and align cross-functional partners
- Proven bias for action, high ownership, and comfort in moving fast with high volume and velocity of projects
What the job involves
- LegalZoom’s Brand & Creative team is hiring a Senior Social Media Manager — a strategic, operational, and execution-focused individual contributor to drive LegalZoom’s organic social presence
- This person will lead the development and evolution of our social strategy, run day-to-day organic channel operations, manage influencer/customer outreach and reactive community management, and own social reporting and experiment design
- This is a strategy + ops + project management role: you’ll translate business objectives into social-first programs, design reliable processes, and move a high volume of fast-paced work to completion
- Lead the strategic planning across LegalZoom’s organic social across platforms, including audience strategy, content pillars, KPI frameworks, and experimentation plans
- Own the content calendar, publishing cadence, and channel playbooks. Ensure operational excellence in scheduling, asset delivery, approvals, and publishing to spec
- Identify and deploy strategies and tactics to increase follower growth and engagement
- Collaborate with cross-functional teams on product and comms-related initiatives to integrate into the social content calendar
- Develop insights-informed and on-trend creative briefs for content creation by our content creator, designer, video editor, and art director
- Collaborate with creatives to ensure content is optimized to platform behaviors and formats
- Lead reactive community responses and escalation workflows in partnership with Brand & Creative and Care teams; build guardrails, tone, and response playbooks to maintain brand voice while protecting customers and the brand
- Run organic customer and creator programs from identifying subjects to outreach, partnership briefs, and measurement
- Conduct social listening and build dashboards that turn data into decisions and help optimize performance on a monthly cadence
- Maintain a continuous signal pipeline on cultural and platform changes and translate those signals into recommended tests and content ideas
- Create scalable processes for briefs, approvals, asset handoffs, and campaign post-mortems
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer, with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
However, it has found space to grow its operations nonetheless, partially due to the rise in interest in digital solutions. An IPO in 2021 also enabled LegalZoom's growth, though in 2024 a class action is underway to investigate the company's significantly lowered share prices.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Private healthcare
- Pension
- Eye care
- Discount legal fees
- Season ticket loan
- Cycle to work
- Fundraising match
- Life assurance
- Chill-out area
- Massages
- Office yoga
- Social events
Company HQ
Downtown, Glendale, CA
Leadership
Robert Shapiro
(Co-founder)Co-founder of ShoeDazzle.com and Chairman of the Brent Shapiro Foundation for Alcohol and Drug Awareness.
Brian Lee
(Co-founder)Co-founder of ShoeDazzle.com and The Honest Company. Previously Attorney at Skadden Arps. J.D of Law at UCLA School of Law.
Salary benchmarks
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