Senior Social Media Manager, LegalZoom
$104.6-139.5k
More information about location
Online legal advice platform
Open for applications
Online legal advice platform
1001+ employees
Open for applications
$104.6-139.5k
More information about location
1001+ employees
Company mission
To transform how people navigate the legal system.
Role
Who you are
- 5-8+ years of hands-on social media/brand marketing experience (or equivalent), including ownership of organic social strategy and operations
- Experience with enterprise social tools (e.g., Sprinklr, Hootsuite, Brandwatch, Sprout) and analytics platforms
- Demonstrated ability to lead social strategy and run day-to-day execution (content calendar management, publishing, community response)
- Exceptional program and project management skills — you are impeccably organized and thrive in managing many concurrent, time-sensitive projects
- Deep platform knowledge and up-to-date best practices across major social apps (incl. short-form video, social search optimization, metadata/subtitles, discovery signals)
- Strong analytical chops: experience building dashboards, running A/B tests, designing experiments, and translating quantitative and qualitative insights into strategy
- Experience with influencer/creator outreach and partnership management (identification, briefs, measurement)
- Excellent written and oral communication skills; ability to present strategy to senior stakeholders and align cross-functional partners
- Proven bias for action, high ownership, and comfort in moving fast with high volume and velocity of projects
What the job involves
- LegalZoom’s Brand & Creative team is hiring a Senior Social Media Manager — a strategic, operational, and execution-focused individual contributor to drive LegalZoom’s organic social presence
- This person will lead the development and evolution of our social strategy, run day-to-day organic channel operations, manage influencer/customer outreach and reactive community management, and own social reporting and experiment design
- This is a strategy + ops + project management role: you’ll translate business objectives into social-first programs, design reliable processes, and move a high volume of fast-paced work to completion
- Lead the strategic planning across LegalZoom’s organic social across platforms, including audience strategy, content pillars, KPI frameworks, and experimentation plans
- Own the content calendar, publishing cadence, and channel playbooks. Ensure operational excellence in scheduling, asset delivery, approvals, and publishing to spec
- Identify and deploy strategies and tactics to increase follower growth and engagement
- Collaborate with cross-functional teams on product and comms-related initiatives to integrate into the social content calendar
- Develop insights-informed and on-trend creative briefs for content creation by our content creator, designer, video editor, and art director
- Collaborate with creatives to ensure content is optimized to platform behaviors and formats
- Lead reactive community responses and escalation workflows in partnership with Brand & Creative and Care teams; build guardrails, tone, and response playbooks to maintain brand voice while protecting customers and the brand
- Run organic customer and creator programs from identifying subjects to outreach, partnership briefs, and measurement
- Conduct social listening and build dashboards that turn data into decisions and help optimize performance on a monthly cadence
- Maintain a continuous signal pipeline on cultural and platform changes and translate those signals into recommended tests and content ideas
- Create scalable processes for briefs, approvals, asset handoffs, and campaign post-mortems
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
Despite operating in a competitive market, LegalZoom has continued to expand, helped in part by growing demand for digital legal solutions, Its 2021 IPO provided further momentum, allowing it to scale its operations and invest in new growth opportunities.
Most notably, the company has now been named the provider of 'legal help' for Perplexity - a partnership that could potentially reshape how consumers and small businesses discover and engage with legal services, positioning legal support as something more accessible.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Remote-friendly work, encouraging time outside the office to relax and recharge
- Comprehensive health benefits, including mental health and fertility care
- A culture of growth, fostering learning and development and opportunities to give back
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Jeff Stibel
(CEO)Jeff has been the CEO of LegalZoom since 2014. Alongside this role, he is also a Partner at Bryant Stibel, on the Board of Trustees at the Natural History Museum of Los Angeles County, and a Chairman at The BrainGate Company.
Noel Watson
(COO & CFO)Noel joined LegalZoom in 2020 as CFO, adding COO to his title in 2024. Prior to this, he was the CFO at TrueCar and VP of Finance/Chief Accounting Officer at TripAdvisor.
Nicole Miller
(CLO & General Counsel)Nicole joined LegalZoom in 2020 as a General Counsel, adding CLO to her title in 2024. Prior to this, she spent 6 years at The Honest Company, joining in 2014 as a Senior Corporate Counsel before becoming VP of Legal Affairs and Associate General Counsel in 2016 and then moving into the role of General Counsel in 2018.
Prior to joining LegalZoom in 2021, Sheily was the VP of Global Human Resources at Activision Blizzard. She also spent nearly 10 years at Google in various roles, including Director of Global Trust & Safety Operations.
Daniel Lysaught
(CMO)Daniel joined LegalZoom in 2022 as a VP of Growth Marketing before stepping into the role of CMO in 2023. Prior to this, he was a VP of Growth Product & Marketing at Good Eggs. He also spent 6 years at TrueCar in various roles, including Senior Director of Strategic Partnerships & Marketing and VP of Customer Acquisition.
Kathy Tsitovich
(Chief Corporate Development & Partnership Officer)Prior to joining LegalZoom in 2020, Kathy spent 21 years at Intuit. While there, she held a number of roles, including VP of Consumer Group and Business Development.
Aaron Stibel
(CBO & CCO)Alongside LegalZoom, Aaron is a Founding Partner at Bryant Stibel, a Board Member at RBmedia, and an Advisory Board Member at Tufts University.
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