Strategic Insights Analyst, Tremor Video
$75-100k
Salary range based on New York applicants
Video marketing platform
Be an early applicant
Video marketing platform
501-1000 employees
Be an early applicant
$75-100k
Salary range based on New York applicants
501-1000 employees
Company mission
Nexxen's mission is to empower brands to captivate and activate the audiences that matter most through its end-to-end CTV and video marketing self-serve platform.
Role
Who you are
- At least 3 years of experience in digital media
- Experience fielding and presenting advertising effectiveness research and/or familiarity with third-party measurement solutions like Foursquare, Cuebiq, Interpret, Nielsen, Upwave, comScore and others
- Experience with data-driven analysis and ability to craft compelling stories for advertisers from a variety of data sources
- Ability to work collaboratively and consultatively in a team setting
- Excellent verbal and written communication skills
- Experienced presenter and speaker
- Proficient with Microsoft Excel and PowerPoint
- Client-side advertising experience and/or agency-side strategy or analytics experience
- Combination of digital and traditional media expertise along with strong knowledge of TV, digital advertising
- Soft skills required to interface directly with senior level marketers
What the job involves
- We're looking for an Insights Analyst to join our team in Chicago, Los Angeles, or New York
- You will take on the role of an Analyst and become a Subject Matter Expert in all things related to third party research studies
- You will partner with Sales and Client Services departments as well as the partner landscape to understand the needs of our clients and develop customized measurement solutions
- You will use all available data to deliver and present thoughtful, actionable insights to clients
- The Analyst elevates the positioning of Nexxen in the marketplace through market intelligence gathering, research, case studies, best practices and education
- Contributes to campaign effectiveness study setup & execution to guide Sales and clients in maximizing the value of third-party studies
- Vets feasibility and cost for proposed studies in conjunction with client success managers, in addition to providing POV on best study options, including customized research options
- Analyzes and presents study findings to Sales, agency, and client partners
- Partners with client services to create a narrative around campaign effectiveness and provide actionable insights and recommendations
- Actively participates in strategic client meetings
- Actively maintains latest research on marketplace trends and dynamics
- Partners closely with marketing and product management to create and maintain a robust selection of case studies
- Acts as key liaison between sales, marketing and product
- Offers deep domain expertise of third-party measurement solutions, Nexxen offerings and complementary products
Our take
Video has been an invaluable marketing tool for businesses since the beginning of TV advertisement, but modern technology has dramatically changed how such content is consumed. On-demand omnichannel streaming services and CTV has provided unique opportunities for advertisers to develop their audience engagement strategies, but without the appropriate technology platform, this can be difficult to navigate.
Nexxen provides an end-to-end self-service CTV & video marketing platform, helping to provide businesses with the appropriate engagement tools to future-proof their video marketing. The platform includes AI-driven analytic tools based on audience data, marketplaces for the self-serving of media for campaigns, in addition to analytic tools to assess the success of campaigns in real-time.
Whilst several other start-ups provide either video engagement tools or self-serve video marketing marketplaces, Nexxen has taken the smart angle of combining both into a single platform, whilst specializing in futureproofing companies for the rise in CTV engagement demands. The company aims to save clients money, time, and operational complexity by unifying where they operate their video advertisement campaigns into a single platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Sep 2011
$37m
LATE VC
Apr 2011
$3.8m
SERIES A
Total funding: $120.2m
Company benefits
- Comprehensive health benefits
- Flexible Time Off policy
- Matching 401k plan
- Commuter Benefits Plan
Company values
- Innovative
- Committed
- Collaborative
- Authentic
- No Ego
Company HQ
Theater District, New York, NY
Articles
Leadership
Ofer Druker
(CEO)CEO and co-founder of Matomy Group since 2011, and of AdsMarket since 2007.
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