Paid Social Manager, Rapha
3+ days a week in office
Cycling apparel brand
Be an early applicant
Cycling apparel brand
201-500 employees
Be an early applicant
3+ days a week in office
201-500 employees
Company mission
To inspire the world to live life by bike.
Role
Who you are
- Proven knowledge & experience in media strategy, planning and buying, with a focus on paid social & video campaigns
- Experience in delivering paid media strategy to drive an improvement across commercial metrics
- Proven track record in delivering creative and innovative media strategy, ideas and execution across different budget levels & channels
- Experience of working with large consumer brands with a direct to consumer digital focus, preferably across sports and/or lifestyle
- Highly motivated clear communicator with strong interpersonal skills
- Analytically minded, you will be taking large data-sets across our Global performance campaigns to identify red flags, opportunities and actions that will strengthen our strategy
- A desire to be an advocate for Rapha’s purpose to inspire the world to live life by bike
- Experience in the media industry across client, agency or media owner side, with expertise covering:
- Media and Communications planning background from brand to demand
- Digital media led with a deep understanding of media buying
- A strong understanding of media measurement and reporting methodologies
- Report writing and presenting skills
- Excited to work as part of a fast pace and agile team
What the job involves
- We are seeking an experienced Paid Social Manager to bring strategic and executional excellence across our digital brand channels
- You will be the main strategist and executional manager behind our demand generation strategies, reporting into the Senior Digital Marketing Manager
- Your role will be to manage our paid upper-funnel activity, working across new and existing channels - Meta, YouTube, etc. - to increase awareness, consideration, and traffic to site
- This is a ‘hands-on’ role, and proven experience as an analytical planner and buyer who can accelerate new customer growth through above-the-line strategy is key
- Managing the planning and buying mid-to-upper funnel digital campaigns, including but not limited to Paid Social, Video/Youtube, etc. owning the end-to-end management and delivery, ensuring time, budget & quality standards
- Own and progress our relationship with key performance partners - Meta, TikTok, etc. - to evolve our brilliant basics, and ensure we’re ahead of the curve with evolving industry trends
- Driving our ‘test and learn’ roadmap to evolve how effectively and efficiently we can create Rapha demand. You will be expected to innovate and come up with creative ways to enhance campaign performance using new strategies, features and technology
- Identifying, building & targeting relevant audiences to enrich both our long-term growth and short term performance
- Building a truly localised campaign plan to ensure that all of our demand generation activity is fully localised and relevant for our markets worldwide
- Work with our wider internal Rapha teams (e.g. social, content, activation, clubhouses, PR) and wider business functions (e.g. CRM, e-commerce, web) to ensure our media plan serves the needs of the wider business
- Provide regular reporting that will be shared internally and externally, and leads to clear actionable insight for driving improvements
- Live the Rapha brand values through our media planning and execution, ensuring all product, copy and assets that we communicate externally are up to the standards of the brand
Salary benchmarks
Our take
Rapha is a cycling apparel brand that aspires to create items of the highest possible quality by using advanced manufacturing techniques. Having been the clothing supplier to Team Sky between 2012-2016, as well as the women’s UCI WorldTour team CANYON//SRAM, Rapha has worked to align itself with the best names in sport. It also launched The Rapha Foundation which aims to fund NGOs that support the next generation of racers to succeed in the sport.
The company has seen a series of ups and downs as UK consumer interest in cycling rises and falls. For example, it was able to capitalise on peaks in the market generated first in the wake of the 2012 Olympics, as well as during the pandemic - though now it faces a lull as bike sales throughout 2022 fell to a two-decade low. Despite this, and despite undergoing a refinancing operation, the company remains positive, claiming that this transaction will "better position Rapha to unlock its next phase of growth” as it looks towards the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Access to a Global Employee Assistance Programme
- A variety of resources to support your mental health and wellbeing
- Monthly social events
- Quarterly team away days
- Regular talks and events organised by our Culture Club
- Generous annual leave rising with length of service
- Enhanced parental leave options
- Enhanced pension schemes
- Healthcare
- Lessons to build confidence, inspire and support those at the beginning of their cycling journey (you don't need your own bike to take part)
- Annual testing allowance so you can put our products through their paces
- Significant staff discount
- Flexible working - we just have core hours for collaboration and time with out teams
Company values
- LOVE THE SPORT - The relationships we build mean everything
- SUFFER - Your wildest ambitions are achievable
- INSPIRE OTHERS - Lead by example
- THINK FOR YOURSELF - Work on your weaknesses, share your strengths
Company HQ
Archway, London, UK
Articles
Leadership
Simon Mottram
(Chief Executive)Previously Brand Marketing Consultant at various companies, including Interbrand, Sapient, Circus and Fourth Room.
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