Market Director, podimo
Content, NL
+ ESOP
Office located in Baarsjesweg, Amsterdam
Open podcast platform
Open for applications
Open podcast platform
201-500 employees
Open for applications
+ ESOP
Office located in Baarsjesweg, Amsterdam
201-500 employees
Company mission
To enrich life through listening.
Role
Who you are
- 8+ years of progressive leadership experience within the audio, podcast, and/or broader premium media/content industry/subscription (e.g., streaming services, television, publishing, digital media)
- Proven track record of leading, supporting, and developing high-performing teams, fostering a culture of accountability and seamless cross-functional collaboration
- Exceptional ability to balance high-level strategic editorial and commercial judgment. Proven expertise in budget ownership, investment planning, and complex deal negotiation for content acquisition
- Solid data-led approach to content programming and optimization, leveraging performance metrics and audience insights to drive growth, engagement, and monetization KPIs
- Strong executive stakeholder collaboration skills, with the proven ability to operate effectively within a global, matrixed organization, driving alignment between local market needs and global strategic priorities
- Deep understanding of the Dutch media market dynamics, creator landscape, and consumer behaviour. Fluency in Dutch and English is essential
- Naturally, being passionate and knowledgeable about podcasts, audio content, media, and entertainment is a big plus!
What the job involves
- We are one of the fastest-growing podcast and audiobook platforms in Europe and we are now looking for a Market Director, Content, to join our growing team in the Netherlands
- As the Market Director, Content for the Netherlands, you define and execute an integrated content and platform strategy in close partnership with Podimo-owned studios (Dag&Nacht and Tonny Media), local publishers and creators, and global Platform teams, with clear ownership of the content and platform KPIs that underpin growth, engagement, and monetisation
- You’ll get full ownership of content investment decisions, budget discipline, forecasting accuracy and the definition, tracking and optimisation of KPIs, balancing bold creative bets with rigorous performance management and transparent reporting against market and global targets
- A critical part of the role is to embed global processes, KPI frameworks, and operating models in-market, champion new ways of working, and ensure clarity of ownership, accountability, and decision-making across teams
- The role is based in our Amsterdam offices
- Some travel activity to our HQ in Copenhagen and our offices in our other markets is to be expected
- Team Leadership & Development: Provide senior leadership to the market content team, fostering a culture of creativity, accountability, and high performance. Champion cross-functional collaboration across local and global teams
- Market Leadership & Strategy: Develop and execute the market’s content strategy, serving as the market’s editorial figurehead to ensure content drives audience growth and strengthens the brand
- Commissioning & Portfolio Ownership: Working closely with the Head of Content, lead the commissioning and acquisition of original and exclusive podcasts. You will fully own the Greenlight process for new content, ensuring every title and the overall slate deliver against ambitious service-level and title-specific goals
- Commercial & Deal Execution: Own content investment decisions, budget discipline, and forecasting accuracy. Work closely with Legal and Business Affairs to secure commercially astute deals with creators and partners that align with our strategic and financial goals
- Creator & Industry Relationships: Build and maintain high-level relationships with top creators, production companies, and talent representatives, representing Podimo in key industry forums
- Audience & Performance Insight: Leverage audience insights, performance metrics, and competitive intelligence to guide content planning and programming, ensuring long-term content impact
- Stakeholder Management: Own transparent reporting and present strategic impact and performance updates to the Chief Content Officer and Lead Team
Our take
Podcasting and audiobook listening has become and increasingly popular past-time for many. The flexibility of listening to podcasts while doing other activities simultaneously is driving the market growth. Podimo is a podcast and audiobook platform taking the Nordic Countries by storm with its service.
The company boasts its close connection with the creators it hosts on its platform, suggesting a healthy and appealing work relationship for creators to continue using Podimo as its host (an issue Spotify has had multiple times). The company's revenue-share model is not based on the size of following which gives the company a big boost up in the newer podcasters books.
Since its founding in 2019, Podimo has grown to 350+ employees across 20+ different countries and was named the fastest-growing podcast service in Finland. With Apple, Spotify, and Google, it’s easy to think smaller companies don’t have much chance, but Podimo is standing its ground in the Podcast sector and taking on big-name creators. We’re excited to see what recent funding and the acquisition of several companies will do for the company going forward.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Dec 2023
$51.9m
LATE VC
Sep 2022
$59.1m
SERIES B
Total funding: $227m
Company benefits
- Parental Leave: Up to six months of fully paid parental leave for all new parents
- Equity Participation: All employees have the opportunity to benefit from company growth through our Employee Stock Ownership Plan (ESOP)
- Supportive Culture: Unlimited child sick days, free online therapy sessions, and a collaborative, high-performing environment
- Flexibility & Well-being: Flexible hours and remote work options to support work-life balance
- Performance, Learning & Development: Access to resources to help you thrive and build your career within a high-growth, dynamic company
Company HQ
Vesterbro øst, København
Leadership
Morten Strunge
(Co-Founder & CEO)Experienced CEO, Investor and Founder. Founded and CEO at Mofibo among others, more recently worked as CCO at Storytel AB and Co-founded Winefamly.
Eva Kirstine Lægdsgaard
(Co-Founder & CPO)Worked as Project Manager at Last.fm and has held several roles at Spotify including Director, Artist & Label Services Nordics.
Andreas Sachse
(Co-Founder & CXO)Serial Entrepreneur, co-founded several companies including BASTARD and Plenti. More recently acted as Chief Data Officer at Too Good To Go.
Sverre Dueholm
(Co-Founder)Serial Entrepreneur, previously co-founder and CEO of WakieWakie and now Comundo.
Nikolaj Koppel
(Co-Founder)Previously Vice President of Tivoli, sits on several boards including Member of the Advisory Board at TEDxCopenhagen.
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