Senior Marketing Automation Analyst, Lending Club

• 2+ years of experience in marketing automation or a related marketing field; bachelor's degree or higher, or equivalent combination of education and experience
• You've been using AI tools in your daily life long enough to have real opinions about them — what they're good at, where they fall short, and when to trust the output — and you're ready to apply that intuition to real marketing problems
• You use AI to accelerate content development, audience analysis, and campaign optimization, while being discerning about where editorial judgment still belongs to a human
• You've thought through the brand and compliance implications of AI-generated content and are building workflows your team can trust and repeat
• You take ownership of your campaigns and proactively look for ways to improve performance and process
• You use sound judgment when applying new tools or approaches to ensure accuracy and quality
• You collaborate effectively across teams and adapt your approach based on feedback and data
• You're detail-oriented and comfortable managing multiple campaigns and deadlines at once

Desirable

• This role is responsible for driving marketing performance by owning the execution and optimization of automated campaigns across email, lifecycle, and lead nurture programs
• You'll play a key role in helping the marketing team scale by improving how we build, test, and refine automation workflows that support acquisition and engagement goals
• This is an opportunity to bring both technical expertise and creative judgment to campaigns that directly impact business outcomes
• Build, launch, and maintain automated marketing campaigns across email and lifecycle channels, ensuring accuracy and timely execution
• Manage audience segmentation and targeting logic to improve relevance and engagement across campaigns
• Monitor campaign performance and translate data into clear recommendations for optimization
• Use AI tools to accelerate content development, audience analysis, and campaign testing, while applying editorial judgment to ensure quality and brand fit
• Partner with content, design, and compliance teams to ensure campaigns meet brand standards and regulatory requirements
• Troubleshoot and resolve issues within marketing automation platforms, escalating complex technical issues when needed
• Document and maintain workflows and campaign processes to support consistency and repeatability across the team
• Identify opportunities to improve automation processes and bring ideas forward for how the team can work more efficiently