Senior Director of Brand & Product Marketing Strategy, tastytrade
$195-230k
+ Discretionary Performance Bonus: 15-20% of base salary based on individual and company performance + Stock Purchase Options
Options trading, futures & stock trading brokerage
Be an early applicant
Options trading, futures & stock trading brokerage
201-500 employees
Be an early applicant
$195-230k
+ Discretionary Performance Bonus: 15-20% of base salary based on individual and company performance + Stock Purchase Options
201-500 employees
Company mission
To help traders succeed through sophisticated technology, favorable pricing and exceptional customer service.
Role
Who you are
- 12–15 years in leading marketing with real depth across product marketing, brand, and creative
- 5–8 years leading teams including managers, with a track record of building and developing people
- Experience in a regulated industry, strongly preferred in financial services or fintech. FINRA familiarity and willingness to obtain a Series 24 are a plus
- A portfolio that shows high-quality creative shipped at scale and the judgment to hold a quality bar under deadline pressure
- Fluency with brand measurement and the ability to connect brand work to business outcomes without overclaiming
- Bachelor’s degree required
- If you’re excited about this role, but your experience doesn’t align perfectly, we encourage you to apply anyway
What the job involves
- Product Marketing
- Build a real product marketing discipline where there is ad-hoc coordination. Own the launch calendar, gate process, and cross-org dependencies so every launch runs from one master plan
- Translate customer segmentation into positioning that speaks to our highest-value targets. Own a live competitor matrix; in derivatives, outdated positioning is a liability
- Set cross-product adoption targets on every launch and produce messaging enablement, so every customer-facing team carries consistent differentiation
- Track launch on-time rate, gate adherence, cross-product adoption, and message consistency across customer-facing surfaces
- Comms & Social
- Own messaging and editorial standards across owned social and communications. Hold a brand voice consistent on every surface we control
- Own communications, PR announcements, brand moments, and the narrative around launches. Amplify executive voices and turn earned moments into owned content
- Build and operate this function
- Track owned channel engagement, audience growth, and share of voice
- Creative Strategy & Production
- Own the creative quality bar and the production pipeline end to end. Compress cycle time by pairing internal leads with outside resources, scaling partner capacity to meet demand without quality drift
- Move to a testing framework. Run testing methodology for owned and brand creative and feed structured learnings into the Performance team’s paid-creative work
- Track creative production volume, on-time delivery rate, and brief-to-launch cycle time
- Cross-Functional Partnership
- Co-own the advertising review workflow with Compliance (FINRA advertising review, including options of disclosure requirements). Build review into the timeline as a standing gate, not a surprise
- Own brand-health measurement: awareness, sentiment, and share of voice, reported to leadership quarterly
- Track brand health, compliance, first-pass approval rate, and review cycle time
- Support revenue, new accounts, and ARPU by contributing to the upper-funnel quality and message that make them move
- Support CAC and conversion by raising the quality of the message and creative that prospects encounter before they ever reach a performance channel
Our take
With the aim of "making investing fun”, Unicorn-verified tastytrade has amassed a following in the hundreds of thousands, delivering technology and support for "do-it-yourself" investors.
Founded in 2011, the company supplies not only a trading platform but trading education resources as well. It has launched dozens of podcasts and online video channels focusing on investment strategies and trading, as well as learning courses for those looking to get their start in the space.
Acquired by IG Group, a global player in trading, in 2021, tastytrade has since employed this added strength to scale up its business and expand into international markets. This increasing visibility - at a time when markets are especially unpredictable and its platform an invaluable asset - has enabled tastytrade to continue its upward momentum, reporting record demand in 2025. This strong performance highlights the growing importance of its platform in an ever-evolving market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2018
$20m
SERIES C
Jun 2013
$7m
EARLY VC
Total funding: $47m
Company benefits
- 3 Medical Plans Choice
- Dental & Vision Benefits
- Generous Paid Time Off
- Paid Holidays - All Market Holidays Off
- 401(k) with Company Match
- Generous Parental Leave
- Disability Leave & Disability Insurance
- Commuter Benefits
- Pet Insurance
- Wellness & Mental Health Programs
- Performance Bonuses
- Subsidized Engineering Training Program
- Stock Purchase Options
- Gym Membership Reimbursement
- Charitable Donation Matching
- Healthcare FSA
- Two Paid Volunteer Days Off
- Daily Catered Lunch
- Fully-stocked Kitchen with Snacks and Drinks
- Onsite Gym
- Casual Dress
- Sustainable Work Day
- CTA stop a block away, Shuttle to/from Metra
- Shared rooftop with greenery overlooking the city
- West Loop Location - Chicago's Tech Center
Company HQ
Fulton Market, Chicago, IL
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