Head of Performance Marketing and Customer-Led Growth, Glowforge
$170-216.9k
3D laser printers
Open for applications
3D laser printers
101-200 employees
Open for applications
$170-216.9k
101-200 employees
Company mission
Glowforge's mission is to empower anyone to print anything.
Role
Who you are
- You've achieved remarkable success in performance marketing, with over 5 years of experience building and executing growth strategies
- You have successfully built out referral programs that drive significant customer growth and engagement
- The decisions you make are driven by data. Not only are you an expert in utilizing tools like Tableau, SQL, Google Analytics, and social media insights to drive performance, recognizing the potential and limits of each, but you ensure that your team is as well
- You use AI tools daily, and have a library of marketing prompts that you can't live without
- You are a master communicator, excelling in collaboration and passionate about leading innovative teams
Desirable
- You've marketed D2C brands, particularly in consumer electronics
- You have a love for crafting and creativity, understanding the heart of our community
- You have collaborated closely with Inside Sales teams, creating campaigns that directly drive high-converting leads
What the job involves
- You will be at the forefront of driving our marketing strategies, using your analytical prowess to optimize growth. Your work will not only increase our marketing ROI, but will also grow the Glowforge community through innovative, data-driven campaigns
- Create and execute highly effective performance marketing strategies that expand our reach and impact
- Develop and manage referral and affiliate programs that turn our fans into advocates
- Extract insights from data, crafting recommendations that refine our customer acquisition and campaign strategies
- Cultivate a test-and-learn culture, designing experiments to identify and scale successful marketing initiatives
- Collaborate seamlessly with content, product marketing, and sales teams to align marketing efforts with business goals
Application process
- Please send us your resume and a cover letter that tells us about your experience and passion for this role. We’re excited to meet you!
Our take
Awareness of the potential of 3D printing has grown rapidly over the last decade, with artists, hobbyists, and designers benefitting greatly from the technology's limitless creative boundaries. However, 3D printers are still being innovated upon and therefore many existing models are already outdated, showing a demand for a modernized 3D printer for consumers.
Glowforge develops 3D laser printers for consumers, allowing them to cut, engrave, and score hundreds of materials for art and design projects. The technology features cutting-edge features such as an engraving resolution of 1,000 DPI and camera-enabled 3D autofocus, with the software running entirely in an easy-to-use web application.
Whilst the company will certainly face competition from other 3D printer developers, Glowforge has recognized the limitations users face with outdated features and limited material compatibility, providing a more modernized and flexible solution. Through this approach, the company hopes to increase access to 3D printing whilst ensuring that users’ designs are never limited by the technology itself. Series E funding of $20 million was awarded to Glowforge in 2023, ensuring that its technology can continue innovating the 3D printing space.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2023
$20m
SERIES E
Jun 2022
$43m
SERIES E
Total funding: $133.2m
Company benefits
- Pay well and fairly - We start with research-based salaries that ensure everyone’s pay is fair and well above market. Even better, we don’t make you negotiate for the best offe
- 6 weeks to recharge - Unplug with 20 days of vacation, plus 10 holidays that you can take whenever fits the way you celebrate. That means you can choose to observe the holidays that matter most to you, rather than the holidays that the company mandates
- Health insurance - We pay your premium for outstanding physical and mental health, dental, and more. We have full telehealth alternatives for both doctor visits and therapy. We also recognize that not all insurance works for all people, so we published our plan on the internet
- A company of owners - Everyone here builds value together, and when we succeed, we share in the results. Every full-time role comes with a generous stock option grant
- Take care - We provide wellness, bereavement, jury, parental leave, and more – your life is important and we make sure you have room to do right by yourself and those you care about
- Top-notch equipment - Whatever you need to be productive, we’ll provide – from a laptop and standing desk to a Haas VF-4 milling machine and leather dye
- Own a Glowforge - Borrow one indefinitely for free, or buy a Glowforge Pro and air filter of your own at an enormous employee discount
- Support and safety during the pandemic - We were among the first to switch to remote and are being cautious about our return. We have a budget for equipping your home office. Our COVID-19 response coordinator, Dr. Therese Seldon, is chartered with keeping us all safe
Company HQ
SODO, Seattle, WA
Leadership
Dan Shapiro
(CEO & Founder)Experience as CEO of Google Comparison Inc. CEO of Robot Turtles since 2013.
Mark Gosselin
(CTO)Co-founded Glowforge in 2014 as CTO.
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