Demand Generation Manager, Mention Me

• 4–6 years’ experience in B2B demand generation or growth marketing
• Proven experience driving pipeline in a SaaS or high-growth tech environment
• Hands-on experience running multi-channel campaigns end-to-end
• Comfortable working with SDR and Sales teams
• HubSpot is central to this role. You'll need hands-on experience with Marketing Hub - email campaigns, nurture sequences, list segmentation, and campaign reporting. If HubSpot isn't a tool you use daily, this isn't the right fit
• Proven experience planning and running webinars and events that generate measurable pipeline, not just attendance
• Proven experience building and optimising email nurture programmes that drive measurable funnel progression, not just opens and clicks
• Bias towards action. You'll need to be comfortable making decisions with imperfect information and iterating fast
• Strong analytical mindset - confident with data, dashboards, and optimisation
• Excellent campaign management and stakeholder communication skills
• Comfortable balancing multiple priorities across pods
• Bias towards action, experimentation, and continuous improvement

Desirable

• We’re looking for a Demand Generation Manager to help scale pipeline and revenue across one of our Growth pods
• Reporting into the Senior Demand Generation Manager, you’ll be responsible for planning, executing, and optimising multi-channel demand programs that drive qualified pipeline and be accountable for the pipeline attached to the specific growth pod
• You’ll work closely with Product Marketing, SDRs, Sales, and external agencies to turn strategy into impact
• This is a hands-on role with real ownership — ideal for someone who enjoys both strategy and execution
• Own the planning and execution of demand generation campaigns across:
• HubSpot (email campaigns, automated workflows, nurture sequences) - you'll use HubSpot daily to build and execute campaigns
• Paid media (Google, LinkedIn, Meta)
• Webinars and virtual events - own the monthly programme end-to-end from topic selection and speaker coordination through to promotion, execution, and post-event nurture
• In-person events and partner activations - manage logistics, attendance targets, and pipeline follow-through
• Content-led campaigns in partnership with the content team
• Translate GTM priorities from Product Marketing into scalable demand programs
• Manage campaign calendars, launches, and performance reporting
• Drive the PLG motion through demand generation
• Partner closely with PMMs aligned to the pod
• Build pod-specific campaign plays while maintaining central consistency
• Work with the relevant SDR and the SDR Team Lead to optimise lead handover and conversion
• Track and report on:
• MQLs, SQLs, and pipeline value
• CAC and channel efficiency
• Funnel conversion rates
• Webinar and event ROI (registrations, attendance, pipeline generated)
• Email and nurture programme performance (progression through funnel, not just opens and clicks)
• Use insights to improve campaign effectiveness and inform future strategy
• Work alongside digital and website agencies to deliver campaigns at pace
• Collaborate with Brand, Design, and Events to ensure strong execution
• Support the Senior Demand Gen Manager on planning, forecasting, and experimentation