Senior Growth Marketing Manager, Moveworks
Global Lifecycle
$145-180k
+ Bonus + Equity
Office located in Mountain View, CA
AI assistant platform
Open for applications
AI assistant platform
501-1000 employees
Open for applications
$145-180k
+ Bonus + Equity
Office located in Mountain View, CA
501-1000 employees
Company mission
To help every employee get work done efficiently and effectively.
Role
Who you are
- 8+ years of experience in lifecycle marketing, growth marketing, or a related field, with a proven track record of success in a SaaS environment
- Demonstrated success in developing and executing end-to-end customer journey strategies that drive significant business impact (e.g., acquisition, activation, retention, upsell)
- Excellent storytelling and written communication skills - you will be drafting email series and newsletters to prospects and customers
- Strong analytical skills with the ability to interpret complex data, derive actionable insights, and make data-driven decisions
- Experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Excellent communication and leadership skills, with the ability to influence stakeholders at all levels within a global organization
- Customer-Centric Mindset: A passion for understanding customer behavior and a commitment to delivering exceptional customer experiences
- Experience working in a fast-paced, high-growth environment
What the job involves
- We are seeking a dynamic and strategic Global Lifecycle Marketing Manager to own and drive the comprehensive customer journey at Moveworks. This is a critical role that will shape how we engage with our customers from their very first interaction through their entire lifecycle, ensuring they achieve maximum value from our AI platform
- You will be instrumental in building a cross-channel strategy that goes beyond single-channel execution, making a profound impact on customer awareness, adoption, retention, and expansion
- Holistic Customer Journey Ownership: Develop, implement, and optimize a robust global customer lifecycle marketing and distribution strategy spanning the entire customer journey—from discovery and onboarding to ongoing engagement, retention, and upsell opportunities
- Cross-Channel Strategy & Execution: Drive and execute integrated, multi-channel campaigns across various touchpoints including email, in-product messaging, community, web, etc. You will be responsible for crafting various email nurtures and newsletters
- Customer Segmentation & Personalization: Develop sophisticated customer segmentation strategies and deliver highly personalized, data-driven communications and experiences that resonate with diverse global audiences and drive measurable outcomes
- Deliver Results: Establish key performance indicators (KPIs), rigorously monitor, analyze, and report on campaign performance, and leverage insights to continuously test, iterate, and optimize lifecycle programs that deliver direct business impact
- Cross-Functional Collaboration: Partner closely with Product, Sales, Marketing, Customer Success, Analytics, Operations, and Creative teams to ensure consistent messaging, aligned goals, and integrated campaigns that deliver a cohesive customer experience
- Experimentation and Innovation: leverage innovative marketing technologies like AI and behavioral data, to supercharge program optimization and personalization that impact customer engagement and revenue
Our take
Moveworks provides IT service and helpdesk support through an AI-driven chatbot. Its system utilizes information about an employee, such as their role and seniority level, to deliver the correct information or carry out processes. Moveworks claims to solve 30% of IT support tickets within weeks of implementation.
In 2024, Moveworks opened a data center in Australia and its service has seen strong uptake from large enterprise-level companies, where IT teams deal with hundreds of requests at a time, helping to minimize backlog and gain back employee time. As more and more workers move from office to home or hybrid, IT support requests have boomed, opening up the opportunity for Moveworks to expand its client pool and provide solutions to help with this change.
With its upcoming acquisition by ServiceNow, Moveworks is stepping into an exciting new chapter. Joining forces with ServiceNow means its AI assistant and enterprise search tools can reach even more employees and businesses, helping make everyday work tasks easier and faster. The deal also sets Moveworks up to be a key player in the future of workplace AI, showing that its technology is ready to grow and make an even bigger impact.
Steph
Company Specialist at Welcome to the Jungle
Insights
97% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2021
$200m
SERIES C
Nov 2019
$75m
SERIES B
Total funding: $305m
Company benefits
- Fully paid medical, dental, and vision coverage
- Short-term disability, long-term disability, and life insurance
- Unlimited PTO — most staff take between 4-6 weeks each year
- 16 weeks paid parental leave
- Competitive salary — we’re one of the best-paying companies in the Bay Area
- 401(k) program
- Equity and stock options
- Commuter and parking benefits
- Office closures for Global Employee Appreciation Days twice per year
- Manager mentorship program
- Buddy program for new hires
- Paid industry certifications
- Continuing education stipend
Company HQ
Mountain View, CA
Leadership
Bhavin Shah
(Founder & CEO)After an MA at Stanford, Bhavin worked as a Director at LeapFrog Enterprises before co-founding Gazillion after 5 years in 2005. They left their CEO role at Refresh to co-found Moveworks in June 2016.
Vaibhav Nivargi
(Co-Founder & CTO)Vaibhav began their career as a Stanford University Research Scientist before working for Aster Data as a Software Engineer. Having started ClearStory Data in 2011, they co-founded Moveworks in 2016.
Varun Singh
(Co-Founde r& President)Varun worked for half a decade as SVP of Product at Sefaira before spending 2 years as Lead Product Manager at Facebook. They left in 2016 to co-found Moveworks.
Jiang Chen
(Co-Founder & CTO of AI)Jiang took a PhD at Yale in Computer Science before working as a Columbia Research Scientist and spending 7 years at Yahoo! and Google. After a year at Airbnb, they co-founded Moveworks.
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