Commercial Regional Marketing Manager, Okta

Customer Programs

$123-185k

Salary based on candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington. Salary range for candidates located in the San Francisco Bay area is between: $138,000—$206,000 USD. Other remote locations may differ

Salesforce

Marketo

Senior level

Remote from US

Management platform securing resources from cloud to ground

Job no longer available

Management platform securing resources from cloud to ground

1001+ employees

B2BSecurityInternal toolsSaaSIdentity

Job no longer available

$123-185k

Salesforce

Marketo

Senior level

Remote from US

1001+ employees

B2BSecurityInternal toolsSaaSIdentity

Company mission

To improve the connections between people and tools to make companies more productive and secure.

Job

Company

Role

Who you are

You’ll need strong knowledge of field and integrated marketing programs and know how to align those programs to corporate goals
The role will require proven ability to use data to create and execute multi-tactic marketing strategies that drive expansion within customer accounts including in-person and virtual events, email, direct mail and digital programs
You’ll also need to manage vendors and internal stakeholders, and must have the ability to eﬀectively work collaboratively and cross-functionally
To be successful in this role, you’ll enjoy the process of building something new, be passionate about messaging and customer insights, have a test-and-learn, data-driven approach, a collaborative mindset and a drive to generate pipeline
5+ years of B2B marketing experience, preferably in regional/field marketing
Bachelor’s Degree; Marketing preferred
Experience with marketing automation & CRM platforms a plus (preferably with Marketo and Salesforce)
Experience in executing integrated, ROI-driven marketing and lead generation programs, utilizing a variety of channels
Ability to gather insights and develop targeted messaging
Strong analytical abilities. You love working with data, analyzing outcomes, and scoping out key insights to establish continuous optimization
Ability to thrive in a dynamic, fast-paced, environment where you may have to wear multiple hats
Exceptional communication skills, both written and verbal, comfortable with working with leadership teams
Organization and time management skills, rigor, attention to details
Team Player/Collaborative/Great Attitude
Love what you do!

What the job involves

As part of the Demand Generation team and reporting to the Director, Commercial Regional Marketing, you will lead marketing efforts across the US Commercial team (SMB and Corporate) focused on customer expansion via upsell and cross-sell for Okta’s Workforce and Customer Identity Clouds
Partnering closely with sales leadership at the VP level, you will own the US customer expansion marketing strategy and drive pipeline through a highly-visible portfolio of marketing programs
Own the Commercial customer expansion marketing strategy and plan for the US, from budget to ideation, execution and measurement, including both upsell and cross-sell initiatives
Leverage customer insights to develop distinct positioning and messaging
Work with cross functional marketing teams to implement the customer expansion strategy, leveraging existing programs as well as creating new ones
Work closely with the field sales teams and leadership at the VP level to determine needs and programs in order to support pipeline goals
Track, analyze and measure the region’s marketing funnel and conversion rates to identify opportunities for improvement
Work closely with Sales on pre-event and campaign preparation as well as post-campaign follow up with SDRs
Participate in research and development of events, sponsorships, face-to-face marketing platforms that align to regional and corporate goals
Communication of marketing programs, campaigns, events to key stakeholders
Share best-practices across the regions
Collaborate with the broader Partner Team to support local partner programs

Our take

Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.

The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. It aims to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.

Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

19% employee growth in 12 months

Glassdoor (3.7)

Trustpilot (1.4)

Company

Funding (last 2 of 7 rounds)

Sep 2015

$75m

SERIES F

Jun 2014

$75m

SERIES E

Total funding: $229.3m

Company benefits

Work from home opportunities
Health + Wellness
Financial Benefits
Pay + Incentives
Time Off
Everyday Living
Resources

Company HQ

The East Cut, San Francisco, CA

Leadership

Todd McKinnon

(Co-Founder & CEO)

VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.

Frederic Kerrest

(Co-Founder & Vice Chairman)

Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.

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