Associate Brand Manager, SharkNinja
Marketing, Corded
$60-124.3k
+ ESPP
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$60-124.3k
+ ESPP
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 3+ years of marketing experience, ideally in CPG
- Broad spectrum of marketing skills: defining strategies, building plans, driving product launches, and in-market execution
- Strong skills in brand strategy, messaging, and communication strategy and execution
- Strategic thinker with a bias for action and creative problem-solving
- Proven ability to leverage consumer insights for effective campaigns and product launches
- Highly analytical; able to mine and interpret data to drive decisions
- Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix
- Exceptional communication and presentation abilities
- Comfortable working at a fast, iterative pace with a “progress vs. perfection” mindset
What the job involves
- Our goal is to make Shark a true “devotion brand” – built on deep category and consumer understanding, and brought to life through intentional, breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful brand and business outcomes in a fast-paced, high-growth environment, while helping shape how millions of consumers experience Shark every day
- The Associate Brand Manager will support the category team in executing marketing strategies by contributing to the development of brand strategy, category assortment, and marketing plans that drive program success and strong sales performance
- This role plays a key part in the end-to-end marketing execution, while also contributing to broader Shark brand initiatives. Responsibilities span business analysis, commercialization, brand development, and integrated marketing planning
- With direction and oversight from the category lead, the Associate Brand Manager (Corded) will be responsible for the following:
- Support the development of compelling product and brand stories tailored for ecommerce, DTC, and retail channels
- Coordinate go-to-market planning and product launches in collaboration with Global Marketing, IMC, and cross-functional teams
- Shape consumer profiles for brand and sub-brands, including behaviors, attitudes, and media preferences
- Analyze category trends, competitor strategies, and consumer insights to identify growth opportunities and white space
- Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences
- Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell-in
- Work with Consumer Insights to validate messaging and product propositions
- Participate in post-launch evaluations and help apply learnings to future campaigns and commercialization efforts
- Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions-oriented mindset
- Stay current on the competitive landscape, storytelling strategies, and emerging market trends
- KEY INTERFACES:
- Company Leadership: To align brand strategies and marketing plans
- Product Development: To ensure products align with target audience needs and overall brand strategy
- Consumer Insights: To leverage research to understand unmet needs and optimize messaging
- Sales Strategy: To collaborate to build flexible programs that engage key retailers and shoppers
- Finance: To partner to set fiscal targets and evaluate program success
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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