SEO Manager, Wayfair
$133.1-145.2k
More information about location
3 days a week in office (Mountain View, CA)
A global online homeware marketplace
Be an early applicant
A global online homeware marketplace
1001+ employees
Be an early applicant
$133.1-145.2k
More information about location
3 days a week in office (Mountain View, CA)
1001+ employees
Company mission
To help everyone, anywhere create their feeling of home.
Role
Who you are
- 5+ years of dedicated SEO experience, with a proven track record of developing and executing successful SEO strategies for large-scale websites, preferably in eCommerce
- Demonstrated experience leading SEO initiatives, managing projects, and influencing cross-functional teams (direct management experience is a plus)
- Expert-level understanding of technical SEO (crawlability, indexation, site architecture, rendering, structured data, site speed), on-page optimization, and off-page strategies
- Strong strategic and analytical skills; ability to derive insights from large datasets using tools like Google Analytics / Search Console, Screaming Frog, Semrush, Ahrefs, etc., and proficiency with Excel, Google Bigquery/SQL, and/or Python for data analysis
- Excellent communication and presentation skills, with the ability to articulate complex SEO concepts and performance to diverse audiences, including senior stakeholders
- Experience influencing product and engineering roadmaps to prioritize SEO initiatives
- Proven ability to adapt to a fast-paced, data-driven environment and manage multiple priorities effectively
- Bachelor's degree in Marketing, Business, Computer Science, or a related field; Master's degree is a plus
What the job involves
- For this newly created role, we are looking for an experienced SEO Manager to help shape and drive our organic growth strategy
- In this role, you'll leverage technical SEO expertise and data driven analysis to identify performance drivers and use these insights to drive a strong experimentation agenda
- You’ll also work closely with a dedicated SEO engineering team and have the opportunity to influence that team’s roadmap
- For a strong motivated individual, there is an opportunity to make a meaningful impact to a critical growth lever for the company from day one
- Develop and own the overarching SEO strategy and roadmap to drive significant organic traffic and revenue growth for key business areas
- Lead and mentor SEO analysts (if applicable) or influence cross-functional partners through data-driven insights and strategic direction
- Define, monitor, and report on key SEO performance indicators (KPIs) to senior leadership, translating complex data into actionable business insights
- Drive the SEO experimentation agenda, prioritizing tests based on potential impact and aligning efforts with broader business objectives
- Collaborate closely with Engineering, Product, and Content teams to champion SEO best practices, prioritize technical SEO initiatives, and ensure seamless integration of SEO requirements into product roadmaps
- Stay ahead of search engine algorithm updates, industry trends, and competitive landscape changes, proactively developing strategies to mitigate risks and capitalize on opportunities
- Oversee advanced competitive analysis and market research to identify strategic opportunities and maintain a competitive edge in SERPs
- Champion scalable SEO solutions, working with technical partners to automate processes and enhance platform capabilities
Our take
Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.
Renowned for its extensive product range and comprehensive service offerings, Wayfair distinguishes itself by providing an end-to-end customer experience, from browsing to doorstep delivery. Despite its prominence, the company faces profitability challenges attributed largely to expansion expenses. Nonetheless, its solid presence in the competitive online homeware sector solidifies its position as a key contender.
With ambitious global expansion plans, Wayfair remains committed to maintaining its leadership in the industry. As it aspires to become the ultimate destination for all home needs, its more recent ventures into physical retail represent significant strides toward this overarching goal.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Company HQ
Prudential / St. Botolph, Boston, MA
Leadership
Niraj Shah
(Co-Founder & CEO)Studied Engineering at Cornell University before co-founding Spinners, a Boston-based IT services company. Previously acted as Entrepreneur in Residence for Greylock and has served as CEO of Wayfair since co-founding the company in 2002.
Steven Conine
(Co-Founder)Co-founded Spinners before working for Operations at iXL. Conine also co-founded Pillar VC in 2016.
Salary benchmarks
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