Demand Generation Marketing Manager, ServiceNow
$119.3-208.7k
+ Equity (when applicable) + Variable/Incentive Compensation + ESPP
Office located in Santa Clara, CA
Cloud-based digital workflows for enterprises
Posted today
Cloud-based digital workflows for enterprises
1001+ employees
Posted today
$119.3-208.7k
+ Equity (when applicable) + Variable/Incentive Compensation + ESPP
Office located in Santa Clara, CA
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- 8+ years of marketing experience in a B2B enterprise technology environment directly supporting sales teams in roles such as field marketing, partner marketing, campaign management or performance management
- Experience in managing budgets and vendors to deliver effective marketing programs at scale
- Experience managing multiple stakeholders across concurrent campaigns
- Be digitally savvy with a demonstrated understanding of the role of digital across integrated campaigns
What the job involves
- The Enterprise & Field Marketing organization in ServiceNow is responsible for driving revenue growth, adoption and customer success across all our direct and indirect sales channels
- We are a high performing Americas team, looking for a highly organized, goal-oriented, self-directed professional to be an active player in our larger marketing team
- You will interact directly with key business leaders and marketing teams across the globe to drive Brand to Demand Generation strategies across the customer’s lifecycle, with a focus on ServiceNow Platform and AI products & solutions
- You will play a key role in accelerated pipeline growth, new opportunities and be accountable for revenue targets
- You’ll be responsible for driving the program strategy, influencing and collaborating with regional field marketing teams to activate and deliver business growth
- You will have a strong understanding of GTM sales strategies, leveraging GTM motions on solutions, industry, partner marketing, new customer acquisition to achieve results
- You’re a savvy Americas marketing program leader who can conceptualize, execute and manage insight-driven optimizations and executive-level reporting across a diverse and matrixed organization
- Crucial to your success is having a good foundation in SaaS and enterprise technology, multi-faceted experience in integrated marketing strategy and program development, relationship management skills, team collaboration, adaptability and expertise in enterprise technology marketing in a fast-paced, dynamic environment
- Act as the Americas marketing programs lead on ServiceNow Platform and AI programs collaborating closely with all GTM, Sales, Partner teams to gather insights, develop strategies and align plans to accelerate business growth
- Develop a data-informed strategy on audience segmentation and opportunity, prioritization of marketing channels and tactics to conceptualize programs that will drive demand for the ServiceNow Platform and AI
- Lead through influence to ensure delivery and execution at scale of demand generation programs across the Americas marketing and business teams that result in measurable growth in business goals and revenue. Set best practices in narratives, engagement and high-performance campaigns
- Leverage all direct and indirect channels to land new business and drive up-sell, cross-sell marketing campaigns across customer buying centers and activate the ecosystem for new business acquisition
- Develop and test new program scenarios to drive optimizations and efficiencies against investments
- Prepare and input into forecasts, performance reports, monitoring key business metrics, quality and audience insights
- Continually look at ongoing innovations and best practices to elevate the program, experience, and results
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company values
- Win as a team
- Innovate and execute
- Stay hungry and humble
- Deliver customer success
Company HQ
Santa Clara, CA
Articles
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity, Equity & Inclusion at ServiceNow
- Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
- Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
- Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.
Share this job
View 137 more jobs at ServiceNow