Data Specialist, Loyal Guru

Reports suggest that courting consumer loyalty has become particularly difficult over recent years. The pivot to eCommerce has opened consumers up to a vastly larger market of brands. Moreover, this freedom to shop around is exercised more often in times of economic hardship. Catering to the consumer needs of primary shoppers - Millennials and Gen Z - is crucial, and it emphasises data analytics and personalised solutions. Both boxes are firmly ticked by Loyal Guru.

The company already have enterprise clients like Mango, Spar, and Día, and is using funding to expand across Europe and the Americas. With a dominant proportion of eCommerce businesses based in North America, this could prove a savvy step. Loyal Guru will need to ensure, however, that this expansion doesn’t stray their attention from the rapid changes in consumer preferences that eCommerce has been seeing recently.